The Truth About Cars » apple http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 28 Apr 2016 20:40:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Slices of Apple http://www.thetruthaboutcars.com/2016/04/slices-apple-project-titan/ http://www.thetruthaboutcars.com/2016/04/slices-apple-project-titan/#comments Thu, 14 Apr 2016 18:30:35 +0000 http://www.thetruthaboutcars.com/?p=1323970 In social situations, general convention holds that, unless you want to incite a riot, certain topics remain off-limits: politics, religion, and — increasingly — one’s choice of technology. Vocal cords have been inflamed and dinners have been ripped asunder with invectives hurled at Android or epithets tossed towards Apple. Bob Lutz is on record opining […]

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In social situations, general convention holds that, unless you want to incite a riot, certain topics remain off-limits: politics, religion, and — increasingly — one’s choice of technology. Vocal cords have been inflamed and dinners have been ripped asunder with invectives hurled at Android or epithets tossed towards Apple. Bob Lutz is on record opining […]

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GM is Spending a Lot of Cash so You Don’t Have to Drive http://www.thetruthaboutcars.com/2016/03/gm-spending-lot-cash-dont-drive/ http://www.thetruthaboutcars.com/2016/03/gm-spending-lot-cash-dont-drive/#comments Fri, 11 Mar 2016 19:30:02 +0000 http://www.thetruthaboutcars.com/?p=1302113 General Motors wants you to have more texting time in your car, and it’s dropping a lot of cash to see that it happens. The company announced Friday that it will purchase San Francisco-based Cruise Automation in order to access and advance its self-driving vehicle technology, a buy worth upwards of $1 billion, Fortune reports. The […]

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General Motors wants you to have more texting time in your car, and it’s dropping a lot of cash to see that it happens. The company announced Friday that it will purchase San Francisco-based Cruise Automation in order to access and advance its self-driving vehicle technology, a buy worth upwards of $1 billion, Fortune reports. The […]

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Marchionne to Apple: Pick Me! Pick Me! http://www.thetruthaboutcars.com/2016/03/marchionne-apple-pick-pick/ http://www.thetruthaboutcars.com/2016/03/marchionne-apple-pick-pick/#comments Wed, 02 Mar 2016 20:30:18 +0000 http://www.thetruthaboutcars.com/?p=1294786 It seems Sergio Marchionne may be switching teams when it comes to shacking up with another company to build cars of the future, reports Bloomberg. At the Geneva International Motor Show, the self-confessed Apple geek said that Fiat Chrysler Automobiles would be well-suited to contract build a car designed in California. “I would assume that […]

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It seems Sergio Marchionne may be switching teams when it comes to shacking up with another company to build cars of the future, reports Bloomberg. At the Geneva International Motor Show, the self-confessed Apple geek said that Fiat Chrysler Automobiles would be well-suited to contract build a car designed in California. “I would assume that […]

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Daimler CEO: Google, Apple Further Along With Car Projects http://www.thetruthaboutcars.com/2016/01/daimler-ceo-google-apple-further-along-with-car-projects/ http://www.thetruthaboutcars.com/2016/01/daimler-ceo-google-apple-further-along-with-car-projects/#comments Sun, 24 Jan 2016 16:29:47 +0000 http://www.thetruthaboutcars.com/?p=1272417 Daimler CEO Dieter Zetsche said a recent trip to Silicon Valley revealed that tech companies such as Google and Apple were making significant progress on autonomous cars, German newspaper Welt am Sonntag reported (via Reuters). “Our impression was that these companies can do more and know more than we had previously assumed. At the same time […]

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Daimler CEO Dieter Zetsche said a recent trip to Silicon Valley revealed that tech companies such as Google and Apple were making significant progress on autonomous cars, German newspaper Welt am Sonntag reported (via Reuters). “Our impression was that these companies can do more and know more than we had previously assumed. At the same time […]

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Hyundai May Make Its Own Computer Chips for Autonomous Cars Because No One Wants to Be a Coachbuilder http://www.thetruthaboutcars.com/2015/12/hyundai-may-chips-autonomous-cars-no-one-wants-coachbuilder/ http://www.thetruthaboutcars.com/2015/12/hyundai-may-chips-autonomous-cars-no-one-wants-coachbuilder/#comments Tue, 08 Dec 2015 19:00:07 +0000 http://www.thetruthaboutcars.com/?p=1237929 Hyundai is considering making its own computer chips for autonomous cars, which the company expects will be readily available by 2030, according to Bloomberg. The South Korean automaker, which is already preparing its cars with semi-autonomous technology, says the technology could be vital to car making in the future. Hyundai buys its autonomous driving-related technology […]

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Hyundai is considering making its own computer chips for autonomous cars, which the company expects will be readily available by 2030, according to Bloomberg. The South Korean automaker, which is already preparing its cars with semi-autonomous technology, says the technology could be vital to car making in the future. Hyundai buys its autonomous driving-related technology […]

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Chipmakers Think In-car Tech Will Be The Next iPhone http://www.thetruthaboutcars.com/2015/12/chipmakers-think-car-tech-will-next-iphone/ http://www.thetruthaboutcars.com/2015/12/chipmakers-think-car-tech-will-next-iphone/#comments Fri, 04 Dec 2015 20:00:18 +0000 http://www.thetruthaboutcars.com/?p=1236033 Maxed out of selling you a new phone every 15 minutes, chipmakers such as Nvidia and Intel are looking to break into the automotive business as the next new lucrative frontier for technology, Reuters reported. Established automotive suppliers such as Infineon, Renesas and NXP may be figurative feet in the doors for other tech makers […]

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Maxed out of selling you a new phone every 15 minutes, chipmakers such as Nvidia and Intel are looking to break into the automotive business as the next new lucrative frontier for technology, Reuters reported. Established automotive suppliers such as Infineon, Renesas and NXP may be figurative feet in the doors for other tech makers […]

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Bob Lutz to Silicon Valley: ‘You’re Not That Smart’ http://www.thetruthaboutcars.com/2015/10/bob-lutz-silicon-valley-youre-not-smart/ http://www.thetruthaboutcars.com/2015/10/bob-lutz-silicon-valley-youre-not-smart/#comments Tue, 27 Oct 2015 13:30:38 +0000 http://www.thetruthaboutcars.com/?p=1205153 In wonderful Bob Lutz fashion, the former General Motors head told entrepreneurs in Silicon Valley that making cars is hard. “I think, like so many Silicon Valley techies, that they believe they are smarter than the world’s automobile business, and that they will do it better,” Lutz told The Associated Press. “No way.” His argument, […]

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In wonderful Bob Lutz fashion, the former General Motors head told entrepreneurs in Silicon Valley that making cars is hard. “I think, like so many Silicon Valley techies, that they believe they are smarter than the world’s automobile business, and that they will do it better,” Lutz told The Associated Press. “No way.” His argument, […]

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Cadillac CEO: Autonomous Cars Must Co-exist with Driving Passion, or ‘You Might as Well Take the Bus’ http://www.thetruthaboutcars.com/2015/10/cadillac-ceo-autonomous-cars-must-co-exist-with-driving-passion-or-you-might-as-well-take-the-bus/ http://www.thetruthaboutcars.com/2015/10/cadillac-ceo-autonomous-cars-must-co-exist-with-driving-passion-or-you-might-as-well-take-the-bus/#comments Wed, 21 Oct 2015 18:00:19 +0000 http://www.thetruthaboutcars.com/?p=1201849 Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving. The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience […]

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Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving. The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience […]

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Nissan Exec: Uber, Not Tesla, a Bigger Threat http://www.thetruthaboutcars.com/2015/10/nissan-exec-uber-not-tesla-a-bigger-threat/ http://www.thetruthaboutcars.com/2015/10/nissan-exec-uber-not-tesla-a-bigger-threat/#comments Tue, 13 Oct 2015 14:00:08 +0000 http://www.thetruthaboutcars.com/?p=1194098 John Martin, Nissan North America’s senior vice president of manufacturing and supply chain management, had some harsh words for Tesla on Friday. According to him, Uber — not Tesla — is the real disruptor, and what Tesla is doing now is relatively easy, Automotive News reported. “Lot’s of people are calling Tesla a disrupter. They are not,” […]

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John Martin, Nissan North America’s senior vice president of manufacturing and supply chain management, had some harsh words for Tesla on Friday. According to him, Uber — not Tesla — is the real disruptor, and what Tesla is doing now is relatively easy, Automotive News reported. “Lot’s of people are calling Tesla a disrupter. They are not,” […]

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Report: Apple Plans to ‘Ship’ Some Sort of Car By 2019 http://www.thetruthaboutcars.com/2015/09/report-apple-plans-ship-sort-car-2019/ http://www.thetruthaboutcars.com/2015/09/report-apple-plans-ship-sort-car-2019/#comments Mon, 21 Sep 2015 21:00:20 +0000 http://www.thetruthaboutcars.com/?p=1177330 Apple will formalize what kind of car it may produce (or have already produced) by 2019, the Wall Street Journal reported. According to the report, the Cupertino, California-based company has labeled the car a “committed project” but stopped short of saying that the car would be delivered to consumers by 2019. The report only indicates […]

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Apple will formalize what kind of car it may produce (or have already produced) by 2019, the Wall Street Journal reported. According to the report, the Cupertino, California-based company has labeled the car a “committed project” but stopped short of saying that the car would be delivered to consumers by 2019. The report only indicates […]

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Piston Slap: Express-ions via More Data Points? http://www.thetruthaboutcars.com/2015/08/piston-slap-12/ http://www.thetruthaboutcars.com/2015/08/piston-slap-12/#comments Tue, 25 Aug 2015 12:00:04 +0000 http://www.thetruthaboutcars.com/?p=1150873 TTAC commentator TrenchFoot writes: Hey, I’ve got a problem in that I like data. As an engineer and car enthusiast, I want to know more data points than the manufacturer thought I would/should. So I want to add some tech to my ride, and I want it all. The problem is, no one seems to sell […]

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TTAC commentator TrenchFoot writes: Hey, I’ve got a problem in that I like data. As an engineer and car enthusiast, I want to know more data points than the manufacturer thought I would/should. So I want to add some tech to my ride, and I want it all. The problem is, no one seems to sell […]

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Apple Hiring All The Robot Car Experts Now http://www.thetruthaboutcars.com/2015/08/apple-hiring-all-the-robot-car-experts-now/ http://www.thetruthaboutcars.com/2015/08/apple-hiring-all-the-robot-car-experts-now/#comments Sat, 22 Aug 2015 15:00:09 +0000 http://www.thetruthaboutcars.com/?p=1150825 Expert marketing company, and sometimes computer-maker, Apple has poached an automated car engineer from Tesla to join its growing roster of robot car builders, Reuters is reporting. According to Jamie Carlson’s LinkedIn profile, the former Tesla engineer has joined Apple in “Special Projects.” Carlson is the seventh high-profile hire for the Cupertino-based company who has […]

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Expert marketing company, and sometimes computer-maker, Apple has poached an automated car engineer from Tesla to join its growing roster of robot car builders, Reuters is reporting. According to Jamie Carlson’s LinkedIn profile, the former Tesla engineer has joined Apple in “Special Projects.” Carlson is the seventh high-profile hire for the Cupertino-based company who has […]

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Analyst: Tesla Could Surge with Autonomous Ride Sharing Biz http://www.thetruthaboutcars.com/2015/08/analyst-tesla-surge-autonomous-ride-sharing-biz/ http://www.thetruthaboutcars.com/2015/08/analyst-tesla-surge-autonomous-ride-sharing-biz/#comments Tue, 18 Aug 2015 17:00:59 +0000 http://www.thetruthaboutcars.com/?p=1144945 Tesla’s ride-sharing business could be worth hundreds of millions to the company in the future, an analyst for Morgan Stanley said Monday. Adam Jonas increased his price target for Tesla from $280 to $465 — but said the stock could go even higher to $611 — based on his forecast that Tesla could introduce an autonomous ride-sharing […]

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Tesla’s ride-sharing business could be worth hundreds of millions to the company in the future, an analyst for Morgan Stanley said Monday. Adam Jonas increased his price target for Tesla from $280 to $465 — but said the stock could go even higher to $611 — based on his forecast that Tesla could introduce an autonomous ride-sharing […]

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Honda Lifts Cover Off Updated Accord, Now With Apple CarPlay http://www.thetruthaboutcars.com/2015/07/honda-lifts-cover-off-updated-accord-now-apple-carplay/ http://www.thetruthaboutcars.com/2015/07/honda-lifts-cover-off-updated-accord-now-apple-carplay/#comments Fri, 24 Jul 2015 21:00:41 +0000 http://www.thetruthaboutcars.com/?p=1125041 Honda unveiled its refreshed mid-sized sedan on Thursday, complete with facelift and available 19-inch wheels on the Acura Accord. The new car also sports updated technology, including Apple’s CarPlay and Android Auto systems and a 7-inch touchscreen on EX and higher trims. The Accord will continue to use its 2.4-liter four and 3.6-liter V-6 engines. In addition […]

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Honda unveiled its refreshed mid-sized sedan on Thursday, complete with facelift and available 19-inch wheels on the Acura Accord. The new car also sports updated technology, including Apple’s CarPlay and Android Auto systems and a 7-inch touchscreen on EX and higher trims. The Accord will continue to use its 2.4-liter four and 3.6-liter V-6 engines. In addition […]

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Apple Adds Former Chrysler VP for Car Project – or Not http://www.thetruthaboutcars.com/2015/07/apple-adds-former-chrysler-vp-car-project-not/ http://www.thetruthaboutcars.com/2015/07/apple-adds-former-chrysler-vp-car-project-not/#comments Tue, 21 Jul 2015 17:00:56 +0000 http://www.thetruthaboutcars.com/?p=1121217 Doug Betts, former senior vice president at Fiat Chrysler Automobiles in charge of quality, quietly began work at Apple this month, the Wall Street Journal is reporting. Betts, who led the effort to turnaround Chrysler’s quality rankings beginning in 2009, left the car company last year one day after Consumer Reports ranked the car company […]

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Doug Betts, former senior vice president at Fiat Chrysler Automobiles in charge of quality, quietly began work at Apple this month, the Wall Street Journal is reporting. Betts, who led the effort to turnaround Chrysler’s quality rankings beginning in 2009, left the car company last year one day after Consumer Reports ranked the car company […]

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2016 Chevrolet Volt On Sale In California, Google, Apple Systems Coming This Summer http://www.thetruthaboutcars.com/2015/05/2016-chevrolet-volt-on-sale-in-california-google-apple-systems-coming-this-summer/ http://www.thetruthaboutcars.com/2015/05/2016-chevrolet-volt-on-sale-in-california-google-apple-systems-coming-this-summer/#comments Thu, 28 May 2015 20:00:21 +0000 http://www.thetruthaboutcars.com/?p=1077578 California consumers will be the first to buy the 2016 Chevrolet Volt, which will have Google’s and Apple’s infotainment systems beginning this summer. The second-gen PHEV is available for ordering in California starting Thursday, Inside EVs reports, with deliveries set for August. Oregon and the Northeast will join in late August with delivery in early […]

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California consumers will be the first to buy the 2016 Chevrolet Volt, which will have Google’s and Apple’s infotainment systems beginning this summer. The second-gen PHEV is available for ordering in California starting Thursday, Inside EVs reports, with deliveries set for August. Oregon and the Northeast will join in late August with delivery in early […]

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Marchionne May Marry FCA To Apple, Google If No Automaker Will http://www.thetruthaboutcars.com/2015/04/marchionne-may-marry-fca-apple-google-no-automaker-will/ http://www.thetruthaboutcars.com/2015/04/marchionne-may-marry-fca-apple-google-no-automaker-will/#comments Thu, 30 Apr 2015 16:00:11 +0000 http://www.thetruthaboutcars.com/?p=1056962 FCA CEO Sergio Marchionne’s search for a consolidation partner may take him to Silicon Valley if the automakers won’t give him the time of day. While making his pitch for consolidation during Wednesday’s Q1 2015 earnings call, Marchionne said dialogue about a possible partnership with Apple or Google if he couldn’t pair FCA off with […]

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FCA CEO Sergio Marchionne’s search for a consolidation partner may take him to Silicon Valley if the automakers won’t give him the time of day. While making his pitch for consolidation during Wednesday’s Q1 2015 earnings call, Marchionne said dialogue about a possible partnership with Apple or Google if he couldn’t pair FCA off with […]

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Question Of The Day: Hit The Deck http://www.thetruthaboutcars.com/2015/03/question-day-hit-deck/ http://www.thetruthaboutcars.com/2015/03/question-day-hit-deck/#comments Mon, 23 Mar 2015 14:48:15 +0000 http://www.thetruthaboutcars.com/?p=1027849 Today’s QOTD comes from a reader, who wants some car audio advice for his Smart ForTwo. Reader Ed writes,   I have a 2008 Smart ForTwo (don’t mock me, I live in San Francisco and I use it as a commuter car). When I bought it used, it had a JVC head unit with navigation, […]

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Today’s QOTD comes from a reader, who wants some car audio advice for his Smart ForTwo. Reader Ed writes,   I have a 2008 Smart ForTwo (don’t mock me, I live in San Francisco and I use it as a commuter car). When I bought it used, it had a JVC head unit with navigation, […]

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Study: Samsung Rivals Apple Among Auto-Related Patent Holdings http://www.thetruthaboutcars.com/2015/03/study-samsung-rivals-apple-among-auto-related-patent-holdings/ http://www.thetruthaboutcars.com/2015/03/study-samsung-rivals-apple-among-auto-related-patent-holdings/#comments Thu, 12 Mar 2015 10:00:30 +0000 http://www.thetruthaboutcars.com/?p=1020385 Just like the ongoing fight between the two titans in the smartphone space, Samsung is Apple’s main rival in the auto industry. According to Autoblog, a study by Thomson Reuters looked over 4,761 auto-related patents filed among Google, Samsung, Tesla and Uber between 1990 and 2014 to compare where Apple stands among them in the […]

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Just like the ongoing fight between the two titans in the smartphone space, Samsung is Apple’s main rival in the auto industry. According to Autoblog, a study by Thomson Reuters looked over 4,761 auto-related patents filed among Google, Samsung, Tesla and Uber between 1990 and 2014 to compare where Apple stands among them in the […]

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Continental AG Interested In Partnering With Apple In Car Project http://www.thetruthaboutcars.com/2015/03/continental-ag-interested-partnering-apple-car-project/ http://www.thetruthaboutcars.com/2015/03/continental-ag-interested-partnering-apple-car-project/#comments Fri, 06 Mar 2015 12:00:27 +0000 http://www.thetruthaboutcars.com/?p=1016658 Whether or not Apple is actually building a car, German tire manufacturer Continental AG wants in. Reuters reports CEO Elmar Degenhart said his company would be interested in teaming up with the tech giant as a partner if the latter decides to enter the automotive industry as a car manufacturer. Degenhart added that he was […]

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Whether or not Apple is actually building a car, German tire manufacturer Continental AG wants in. Reuters reports CEO Elmar Degenhart said his company would be interested in teaming up with the tech giant as a partner if the latter decides to enter the automotive industry as a car manufacturer. Degenhart added that he was […]

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A123 Systems Suing Apple, Ex-Employee For Poaching Engineers http://www.thetruthaboutcars.com/2015/02/a123-systems-suing-apple-ex-employee-poaching-engineers/ http://www.thetruthaboutcars.com/2015/02/a123-systems-suing-apple-ex-employee-poaching-engineers/#comments Fri, 20 Feb 2015 13:00:35 +0000 http://www.thetruthaboutcars.com/?p=1004514 Apple may or may not be building a car to battle Tesla, but the tech giant is in trouble with A123 Systems for poaching the latter’s employees. Autoblog reports the battery manufacturing is suing Apple in U.S. District Court in Massachusetts, seeking a restraining order preliminary injunction against former employee Mujeeb Ijaz, who it believes […]

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Apple may or may not be building a car to battle Tesla, but the tech giant is in trouble with A123 Systems for poaching the latter’s employees. Autoblog reports the battery manufacturing is suing Apple in U.S. District Court in Massachusetts, seeking a restraining order preliminary injunction against former employee Mujeeb Ijaz, who it believes […]

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Apple Rumored At Work On Titan EV Project http://www.thetruthaboutcars.com/2015/02/apple-rumored-work-titan-ev-project/ http://www.thetruthaboutcars.com/2015/02/apple-rumored-work-titan-ev-project/#comments Mon, 16 Feb 2015 13:00:18 +0000 http://www.thetruthaboutcars.com/?p=1002074 Not about to let Google or Tesla tackle the automotive space without competition, Apple is rumored to be entering the game with its own EV project. Autoblog reports the project, dubbed Project Titan, is an EV resembling a minivan, and has several hundred Apple employees working to make the vehicle a reality. Vice president of […]

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Not about to let Google or Tesla tackle the automotive space without competition, Apple is rumored to be entering the game with its own EV project. Autoblog reports the project, dubbed Project Titan, is an EV resembling a minivan, and has several hundred Apple employees working to make the vehicle a reality. Vice president of […]

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Cadillac’s Director of Brand & Reputation Strategy: “We Don’t Want To Be An Automotive Brand” http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/ http://www.thetruthaboutcars.com/2014/11/cadillacs-director-brand-reputation-strategy-dont-want-automotive-brand/#comments Sun, 30 Nov 2014 17:41:02 +0000 http://www.thetruthaboutcars.com/?p=953897   In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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  In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s […]

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Daimler, Volkswagen Urge Independence From Google Data Platform http://www.thetruthaboutcars.com/2014/11/daimler-volkswagen-urge-independence-google-data-platform/ http://www.thetruthaboutcars.com/2014/11/daimler-volkswagen-urge-independence-google-data-platform/#comments Mon, 03 Nov 2014 14:00:28 +0000 http://www.thetruthaboutcars.com/?p=939705 Google knows what you’re thinking. If you decide to search for brown diesel manual station wagons that bring out your inner American, Google will auto-complete that very phrase as one of its suggested searches as soon as you type out the word “bro.” Daimler AG and Volkswagen AG aren’t too thrilled with this electric eye’s […]

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Google knows what you’re thinking. If you decide to search for brown diesel manual station wagons that bring out your inner American, Google will auto-complete that very phrase as one of its suggested searches as soon as you type out the word “bro.” Daimler AG and Volkswagen AG aren’t too thrilled with this electric eye’s […]

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Android Auto vs. Apple CarPlay vs. Your Precious Bodily Fluids http://www.thetruthaboutcars.com/2014/06/android-auto-vs-apple-carplay-vs-your-precious-bodily-fluids/ http://www.thetruthaboutcars.com/2014/06/android-auto-vs-apple-carplay-vs-your-precious-bodily-fluids/#comments Fri, 27 Jun 2014 11:00:49 +0000 http://www.thetruthaboutcars.com/?p=853505 At yesterday’s Google I/O keynote speech, Google laid out its vision for Android Auto (reported here yesterday), which is quite similar to Apple’s CarPlay. I’ve ranted here before about Apple’s CarPlay when it was first announced and after more details came out last March. Both have the idea that your phone can hijack the screen in […]

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At yesterday’s Google I/O keynote speech, Google laid out its vision for Android Auto (reported here yesterday), which is quite similar to Apple’s CarPlay. I’ve ranted here before about Apple’s CarPlay when it was first announced and after more details came out last March. Both have the idea that your phone can hijack the screen in […]

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