Tag: apple

By on January 24, 2016

Dieter Zetsche. Picture courtesy n-tv.deDaimler CEO Dieter Zetsche said a recent trip to Silicon Valley revealed that tech companies such as Google and Apple were making significant progress on autonomous cars, German newspaper Welt am Sonntag reported (via Reuters).

“Our impression was that these companies can do more and know more than we had previously assumed. At the same time they have more respect for our achievements than we thought,” Zetsche said, according to the report.

Zetsche said he and other managers from the automaker met with tech companies in Silicon Valley, but didn’t disclose what those companies were.  (Read More…)

By on December 8, 2015

HMMA Plant Tour (Montgomery, Alabama)

Hyundai is considering making its own computer chips for autonomous cars, which the company expects will be readily available by 2030, according to Bloomberg.

The South Korean automaker, which is already preparing its cars with semi-autonomous technology, says the technology could be vital to car making in the future. Hyundai buys its autonomous driving-related technology from a supplier, but the director of the automaker’s automotive control system development group didn’t specify the company from which Hyundai buys the technology hardware.

Hyundai’s announcement could be competition for Silicon Valley giants such as Google and Apple that are developing autonomous driving technologies to be licenced (Google) or possibly their own cars (Apple). Hyundai developing its own chips could be a way to keep the automaker from becoming merely a sheet metal provider to autonomous car technology makers.

(Read More…)

By on December 4, 2015

Technology

Maxed out of selling you a new phone every 15 minutes, chipmakers such as Nvidia and Intel are looking to break into the automotive business as the next new lucrative frontier for technology, Reuters reported.

Established automotive suppliers such as Infineon, Renesas and NXP may be figurative feet in the doors for other tech makers to exploit a growing car boom and tech cycle.

“A decade ago, autos was not sexy. Now it is,” Reinhard Ploss, chief executive of Infineon said, according to Reuters.

(Read More…)

By on October 27, 2015

Bob Lutz  Picture courtesy dailytech.com

In wonderful Bob Lutz fashion, the former General Motors head told entrepreneurs in Silicon Valley that making cars is hard.

“I think, like so many Silicon Valley techies, that they believe they are smarter than the world’s automobile business, and that they will do it better,” Lutz told The Associated Press. “No way.”

His argument, in a Readers Digest version: Cars are more dangerous than Walkmen and when you make things that can explode it costs money so beat it, nerds.

(Read More…)

By on October 21, 2015

Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

Speaking Wednesday at the 10th annual J.D Power Automotive Marketing Roundtable in Las Vegas, Cadillac CEO Johan de Nysschen didn’t mince words regarding Silicon Valley’s infatuation with fully autonomous driving.

The luxury brand chief, while standing before an image of Google’s autonomous prototype, said: “Many autonomous car (prototypes) emphasize sheer functionality. It would be a mind-numbing experience going from point A to B. My goodness, you might as well take the bus.”

De Nysschen said Cadillac’s upcoming Super Cruise strikes a balance between fully autonomous driving and driving yourself.

(Read More…)

By on October 13, 2015

Uber At Igby's In Cincy Circa April 2014

John Martin, Nissan North America’s senior vice president of manufacturing and supply chain management, had some harsh words for Tesla on Friday. According to him, Uber — not Tesla — is the real disruptor, and what Tesla is doing now is relatively easy, Automotive News reported.

“Lot’s of people are calling Tesla a disrupter. They are not,” he said while arguing that building a performance vehicle that’s priced over $100,000 is much easier than manufacturing an electric car for under $30,000.

And what about Apple and Google? Martin doesn’t foresee either of them getting into the auto manufacturing business anytime soon.

(Read More…)

By on September 21, 2015

Apple Logo Circa 2005

Apple will formalize what kind of car it may produce (or have already produced) by 2019, the Wall Street Journal reported.

According to the report, the Cupertino, California-based company has labeled the car a “committed project” but stopped short of saying that the car would be delivered to consumers by 2019. The report only indicates that the car could be ready for consumers, finalized or conceptualized by engineers by 2019.

If all this seems vague, consider that most of the project’s executives have essentially vanished into witness relocation after joining Apple to work on the car.

(Read More…)

By on August 25, 2015

TTAC commentator TrenchFoot writes:

Hey, I’ve got a problem in that I like data. As an engineer and car enthusiast, I want to know more data points than the manufacturer thought I would/should. So I want to add some tech to my ride, and I want it all. The problem is, no one seems to sell the all-in-one solution I’m looking for.

I have a 2007 Chevy Express AWD 1500 (backoff with your comments, I love that van!), but tech in that rig is limited to a power locks. Since I use it to tow a smallish travel trailer, I’m always wondering about the state of the tranny. So my wish list is:
(Read More…)

By on August 22, 2015

Apple Logo Circa 2005

Expert marketing company, and sometimes computer-maker, Apple has poached an automated car engineer from Tesla to join its growing roster of robot car builders, Reuters is reporting.

According to Jamie Carlson’s LinkedIn profile, the former Tesla engineer has joined Apple in “Special Projects.” Carlson is the seventh high-profile hire for the Cupertino-based company who has specific automotive experience. Carlson joins a former Volkswagen engineer, a Chrysler VP and the former deputy director of autonomous systems at the Swiss Federal Institute of Technology, among others, at Apple.

Maybe they’re all working in the cafeteria?

(Read More…)

By on August 18, 2015

2012 Tesla Model S

Tesla’s ride-sharing business could be worth hundreds of millions to the company in the future, an analyst for Morgan Stanley said Monday.

Adam Jonas increased his price target for Tesla from $280 to $465 — but said the stock could go even higher to $611 — based on his forecast that Tesla could introduce an autonomous ride-sharing service by as early as 2018, Bloomberg reported.

It’s at least the third time that Jonas has publicly pumped Tesla’s stock.

(Read More…)

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