Tag: apple

By on October 28, 2016

google prototype-early

Every now and then, a critical mass of clever, ambitious folks excited about a particularly good idea coalesces, often in a particular geographic region, and humanity gets lucky. The American colonies in the late 18th century and Detroit in the early 20th century are historical examples. Silicon Valley, starting in the 1980s, is probably our best contemporary example.

In recent years, those modern titans of technology have turned their futurist eyes towards personal transportation. Whether explicitly or in sotto voce tones, they’ve indicated that the traditional auto industry personified as “Detroit” was a dinosaur about to go extinct. Not knowing the auto industry metaphor of becoming an obsolete buggy whip manufacturer, the tech industry saw Detroit’s future as “making handsets” — i.e. low tech assemblers.

Tesla was going to show us the new electron driven future, Google was going to make cars that drove themselves, and the Apple of the tech world’s eye was going to do nothing less than completely reinvent the automobile, just as it had done with music players and telephones. The push towards self-driving, autonomous cars and trucks was only going to accelerate the ascendancy of Silicon Valley as the new Motor City.

Just because you’re good at one thing, however, doesn’t mean you’re good at another. (Read More…)

By on October 17, 2016

iCar Matt Posky TTAC

After numerous rumored postponements to the vehicle’s intended release, repeated strategy disagreements, large-scale layoffs, and the loss of key team members assigned to the self-driving vehicle project, it appears that Apple is scrapping the idea of building a car entirely.

According to Bloomberg, hundreds of members of Apple’s Project Titan have been laid off, reassigned to other projects, or have outright quit over the last few months. As a result, the initiative has been embarrassingly “refocused” once again.  (Read More…)

By on September 21, 2016

McLaren Apple

British supercar maker and racecar developer McLaren Technology Group has refuted a report claiming it is talks with tech giant Apple ahead of a possible takeover.

A McLaren spokesperson has told Street Insider that the earlier report, published in the Financial Times, is incorrect. (Read More…)

By on September 15, 2016

Porsche Automoji Sticker Pack App

We all use our phones, and we all receive errant, unwanted eggplant emojis.

It’s time to fight back against this petrolless future with this Porsche-themed iMessage sticker pack for iOS 10 users.

(Read More…)

By on September 12, 2016

hello_missing_apple_car

Apple’s self-driving car project seems to have reached the point in a TV show where new actors take on old roles and the script flies out the window.

According to the New York Times, the tech giant’s Project Titan has been hit with a slew of layoffs, leaving several areas of the project boarded up and in the dark.

Is the shadowy Apple car, once the dream of nerds everywhere, powering down? (Read More…)

By on August 12, 2016

SEAT DriveApp

Apple loves it when people buy its toys, but doesn’t appreciate it when other companies try to muscle into its technology playpen.

Whether the tech giant likes it or not, the Volkswagen-owned Seat brand just became the first automaker to design and market an app that is compatible with Apple CarPlay. (Read More…)

By on July 28, 2016

Apple Logo Circa 2005

Apple’s annoyingly mysterious self-driving unicorn car project has a new team member.

Dan Dodge, founder and former CEO of Blackberry’s QNX automotive software division, has already joined the ranks of Apple’s shadowy “Project Titan” team, Bloomberg reports. After endless speculation about the future iCar (and what it will look like), sources close to the company say the project is now moving in different direction.

Is the Apple car fading from view? (Read More…)

By on April 14, 2016

Apple Logo, Image: John Mitchell/Flickr

In social situations, general convention holds that, unless you want to incite a riot, certain topics remain off-limits: politics, religion, and — increasingly — one’s choice of technology. Vocal cords have been inflamed and dinners have been ripped asunder with invectives hurled at Android or epithets tossed towards Apple.

Bob Lutz is on record opining that Apple’s efforts in developing a car are “going to be a gigantic money pit” — and he’s probably right.

Here’s the thing though: Apple has a history of figuring out how to make big profits with products traditionally considered to be low margin. Add this to the fact that Apple is rich enough to spend huge bucks on developing a car, only to drop it all and walk away if they’re unhappy with the project.

Think they won’t?

(Read More…)

By on March 11, 2016

General Motors #AMERICA

General Motors wants you to have more texting time in your car, and it’s dropping a lot of cash to see that it happens.

The company announced Friday that it will purchase San Francisco-based Cruise Automation in order to access and advance its self-driving vehicle technology, a buy worth upwards of $1 billion, Fortune reports.

The three-year-old startup has been busy gathering investor capital to develop and push aftermarket kits designed to turn regular vehicles into autonomous cars. (Read More…)

By on March 2, 2016

Sergio Marchionne with text message conversation with Tim Cook, Image Source: FCA

It seems Sergio Marchionne may be switching teams when it comes to shacking up with another company to build cars of the future, reports Bloomberg.

At the Geneva International Motor Show, the self-confessed Apple geek said that Fiat Chrysler Automobiles would be well-suited to contract build a car designed in California.

“I would assume that we have the credibility to be one of the players they have looked at,” Marchionne said in Geneva. “There are parts of us that would be interesting for them.”

(Read More…)

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