Apple may or may not be building a car to battle Tesla, but the tech giant is in trouble with A123 Systems for poaching the latter’s employees.
Not about to let Google or Tesla tackle the automotive space without competition, Apple is rumored to be entering the game with its own EV project.
In an interview held at Cadillac’s new business headquarters in New York City’s trendy SoHo district with Fortune, Melody Lee, ‘director of brand and reputation strategy’ for General Motors’ luxury brand, had some interesting things to say about the move to NYC, about the brand, and about herself. Other than to say that it’s just quite possible that outstanding product is a little bit more important to a company’s success than Ms. Lee seems to think, I’m not going to comment on her remarks because I think they speak for themselves and, frankly, I think they don’t bode well for the brand. You can read them and offer your own commentary after the jump. The engineers and designers at GM have given Cadillac the best products that it has had in decades, but automotive history has many examples of fine vehicles that were crippled in the marketplace by the very people trying to market them. (Read More…)
Google knows what you’re thinking. If you decide to search for brown diesel manual station wagons that bring out your inner American, Google will auto-complete that very phrase as one of its suggested searches as soon as you type out the word “bro.”
Daimler AG and Volkswagen AG aren’t too thrilled with this electric eye’s ability, urging its fellow automakers to develop automotive data platforms that would secure sensitive customer information from the Mountain View, Calif. tech giant.
At yesterday’s Google I/O keynote speech, Google laid out its vision for Android Auto (reported here yesterday), which is quite similar to Apple’s CarPlay. I’ve ranted here before about Apple’s CarPlay when it was first announced and after more details came out last March. Both have the idea that your phone can hijack the screen in your car. What’s newsworthy from Google is that we have an enlarged list of vendors who are playing along. (Wired has the full list. Suffice to say that you’ll have plenty of choices if you want a car that goes both ways, if you know what I mean. Most interesting factoid: Tesla isn’t playing with either Apple or Google. Hear that? It’s the sounds of thousands of alpha-nerd Tesla owners crying out in terror.)
Today, I want to address why you should stop worrying and learn to love having your phone in charge of your car’s telematics display.
Google’s entry into the connected-car game stepped up to the next level this week when Android Auto was unveiled before the developers in attendance at the 2014 Google I/O Keynote Address.
Having moved its smartphone business to Microsoft, Nokia’s next project is a $100 million investment fund for companies specializing in smart cars.
Though BlackBerry owns a sliver of the smartphone market they once dominated, its QNX-based connected-car systems may be the best weapon they have in maintaining its lead over the companies that drove the Canadian company nearly out of the smartphone business.
According to Brand Finance and other business experts, Ferrari- not Apple- is the world’s strongest brand. Apple, however, are no dummies- and they’ve decided to hitch their “iOS in the Car” wagon to Ferrari’s ever-rising star when both companies step out onto the stage at the 84th Geneva International Motor Show and show off Apple’s in-car operating system … in the new, production-ready LaFerrari hybrid super car and the new for 2014 Ferrari California T.