Every month, Bloomberg publishes monthly auto sales estimates from the leading analysts… and as this month’s survey proves, they’re all over the place. With SAAR estimates running from 11.4m units to 12.1m units, and with Ford’s growth estimates ranging from 4.2% to 11%, it’s clear that we will have some winners and losers from the bunch. In short, the analyst community needs a little truth injection… which, of course, is where TTAC comes in. This month, and every month in the future, TTAC will be grading analysts on the accuracy of their forecasts. By comparing analyses from month to month, we hope to build a case for which analysts are the most consistently accurate. Industry analysts beware: TTAC has put you on notice!
Anywhere there’s a gold rush, competitors have to worry about getting caught on the bust-end of a boom-bust cycle. With the growth of China’s car market projected to roll all the way to about 20m units annually, automakers hoping to cash in on booming sales have to wonder whether their investments in Chinese capacity will actually be used efficiently. And, as the European market is learning, government consumer incentives can also inflate projections, only to create a collapse in demand after they are phased out. These factors have combined to create a bit of a panic about the possibility of a Chinese-market oversupply, as financial analysts start reigning in automakers’ rampant Sino-optimism.