Tag: Analysis

By on April 8, 2014

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In the span of 24 hours, Australia inked two free trade agreements with both Japan and South Korea. Even though Holden, Ford and Toyota had already committed to ending auto manufacturing in Australia, it’s hard not to see the agreements as the last nail in the coffin of Australia’s once strong auto industry.

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By on December 31, 2013

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The end of the year, the end of an era for a famous British Marque.  Let’s get crackin’ before the ink on the vellum dries for the (all new) 2014 model. (Read More…)

By on December 2, 2013

@willstpierre tweets:

@SajeevMehta Art history teacher talked about using vellum today. Nobody else knew what it was #bringbackvellumvenom (Read More…)

By on September 17, 2013

My departure from the cloistered world of automotive design was anything but pleasant: leaving the College for Creative Studies scarred changed me, possibly ensuring the inability to conform to PR-friendly autoblogging. Luckily I am not alone. While Big Boss Man rests in Chrysler’s doghouse, a remotely nice comment about their door handles perked the ears of the local Chrysler PR rep…and she tossed me a bone.

Perhaps you’ve never heard of Hovas’ Hemi Hideout: so here’s a slice of Mopar history worthy of a deep dive into the Vellum. Oh, thanks for the invite, Chrysler. (Read More…)

By on September 3, 2013

Can you remember when sports cars were a staple of design studios?  When these wee-beasties were vellum fodder like today’s CUVs?  Me neither.  But Europe once made these in spades, and–much like today’s utility vehicle craze–Japan regularly followed suit.  Let’s examine that rich history with a deep cut into Nissan’s “Fairlady” series.    (Read More…)

By on August 6, 2013

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TTAC commentator Darth Lefty writes:

Sajeev,

I was looking at a new Fusion in the company parking lot and noticed how its center brake light (CHMSL) is basically a very thin flap jutting out of the top of the window. Subtle… The center brake light is always like this. We are right now in a golden age of headlight and tail light design. The complex shapes and chrome and LED’s and rocket thrusters dominate the style of a car. But the center light gets none of this. (Read More…)

By on July 30, 2013

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Here are a few books I consider required reading for Transportation Design students: The Reckoning, Rude Awakening, All Corvettes are Red and Car: A Drama of the American Workplace.  These show what it takes to make a car…to make a designer’s work come to fruition.

Sadly, during my (short) time at the College for Creative Studies, we focused on creativity at all costs: pay no attention to the business behind the curtain.  So while the Honda Crosstour is a curious stylistic exercise, does this dog hunt in the real world? (Read More…)

By on July 12, 2013

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Canada’s auto industry grew 1.3% in June 2013, an increase of a couple thousand vehicles. No brand sold more often than Ford. No manufacturer sold more vehicles than Ford Motor Company. No June in history saw Canadians buy more vehicles than they did last month.

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By on July 2, 2013

Aside from the fame, fortune and talent, my design school stylings were criticized much like the early works of one Mister Lenny Kravitz.  I felt, as idiotic as it seems now, both of us were pigeonholed for our unabashed use of “influence” in our art. Kravitz overcame. I left the College for Creative Studies to pursue a less interesting career.  A career that makes me travel. With rental cars.

How fitting that I’d be blessed (cursed?) with The Son of Aston: the Ford Fusion Hybrid for 8 days and 800 miles.  (Read More…)

By on April 8, 2013

Haters bust out the Haterade: I mastered your drama back at the College of Creative Studies. My luxury car proposals sported stand up grilles…and why not? The (beautiful-ish) 1990 Lexus LS400 proved an upright grille happily exists on a sleek, masterfully engineered machine. But very talented, well-praised drama queens in the design studio can’t be proven wrong by a talentless schmuck. Even if they get super butthurt when your Lexian-precedent made their grandstanding look like the adolescent ranting of one unfit to judge a grade school art show…

To wit, an extreme argument: The Nissan Cube. (Read More…)

By on March 11, 2013

I was in a bad place about a year ago: fighting problems that resurfaced 10+ years of (secret) regret that my life at the College for Creative Studies shoulda ended differently.  But then a few silver linings showed up, motivating me to write the first installment of this series.  While I still am in (occasionally) bad places a year later, designs like the Nissan Juke keep me motivated, excited.

So, to celebrate this series’ First Anniversary: THANK YOU for letting me share my Venom. And know how much I appreciate it when you click that link:
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By on January 21, 2013

Did you see an instant classic at last week’s Detroit Auto Show?  Maybe that new Stingray. And hearing that the first C7 Vette was on the auction block to support the College for Creative Studies made me a little proud of my former school, too.  But, aside from the always nerve-racking bus ride between CCS and Cobo Hall, my “instant classic” moment from the (1999) NAIAS was the introduction of the MK IV Jetta.  All of a sudden I couldn’t keep my eyes off of Jettas, especially a silver one in the lower hall of Cobo. And time hasn’t changed my opinion…aside from making it more extreme. (Read More…)

By on December 25, 2012

I apologize for torturing you, dear reader, with over-analysis of absolutely mundane machinery for far too long. I blame it on my style–or lack thereof–as a student at the College of Creative Studies.  So on Christmas Day, how about I let you in on another secret? No matter which bias (American, German, Japanese) got you into car design school, everyone loved Ferraris.  This predominantly male student body often equated a Ferrari’s universal gorgeousness with that of the female anatomy. Surprised?

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By on December 10, 2012

One thing that really burned me about design school: when a student applied their talent outside of their comfort zone, subsequently ruining a famous bodystyle, make or model.  Hey, I’m guilty of it too. VERY guilty. But a foolish, ignorant student at the College for Creative Studies is one thing, getting paid by the manufacturer of said brand is a whole ‘nother.  And while the original, JFK-Continental infused, Lincoln MKX wasn’t far removed from the Ford Edge from whence it came, the redesign takes what was once a solid reinterpretation of the Lincoln brand and well…completely screwed it up.

Again…ever since the Mitsubishi Diamante face of the Lincoln LS, that is.  Let’s get this over with.

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By on November 30, 2012

Sometimes promises are kept in the car design biz: the 2013 Civic sounds like a big step up from this 2012 model. Which was a big step down from the ’70s concept car chic of the 8th generation Civic. Aside from Wayne Cherry’s professional nightmare, how often does a manufacturer make such significant changes after one year of production?  This model insulted more than one autojourno and countless fanbois, apparently Honda doesn’t mess around when reputation and $$$ are on the line.  But just how bad was it in 2012? (Read More…)

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