In October, FCA CEO Sergio Marchionne addressed a group of automotive analysts, where he was quoted as follows.
“We have a unique opportunity with renewal of the [Ram] pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”
Speculation related to a full-size Ram 1500-based SUV has been swirling ever since. And there is no denying the allure of $10,000 per unit margins. But what is the business case?
In short, it looks promising.
One of my CCS Design professors had a saying: it’s all about Proportion, Proportion, Proportion. Just typing that makes me cringe. Perhaps it’s a popular phrase for car design wonks, or a riff from the restaurant business.
However, the theory is valid: Imagine if the Pontiac Aztek was proportioned a la Range Rover Evoque. It’s a fair notion. If that were the case, the Aztek may not have been bound for every “Top 100 Ugliest Cars” list since 2000.
Proving the theory is this 1988 Jaguar XJS. It’s a beautiful grand touring coupe because the proportions are right. (Read More…)
Nearly 30 percent of buyers who purchase a Honda CR-V, Toyota RAV4 or Prius car will keep that car for more than 10 years, according to data from iSeeCars.com.
Data from 400,000 car purchases was analyzed for the poll, according to the study group. The industry average for owners keeping their cars 10 years or longer was 13.5 percent.
Of those top 15 vehicles whose buyers keep them longer than a decade, nine of them were Toyotas; 5 were made by Honda. The Honda CR-V was tops at 28.6 percent of buyers who kept that car for 10 years or more.
Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.
And some thrive in their design constraints. (Read More…)
Getting decent conclusions from very limited data is the sort of thing of which Nobel Prizes are made. What you’re about to read won’t be Nobel-worthy; however, I believe it will help you understand how fast the Hellcat and how it compares to both the other Challengers and the external competition.
Car Design college was a wake-up call for this auto-obsessed kid: it festered with two-faced people. There are bastard-coated souls smiling to your face, stabbing you in the back during Portfolio Review. Or friends that pity you, being your crutch via white lies and false kindness. Bad news, especially for a Lincoln-Mercury fanboi saddened by how the MKZ became as two-faced as the industry that spawned it. (Read More…)
In the span of 24 hours, Australia inked two free trade agreements with both Japan and South Korea. Even though Holden, Ford and Toyota had already committed to ending auto manufacturing in Australia, it’s hard not to see the agreements as the last nail in the coffin of Australia’s once strong auto industry.
The end of the year, the end of an era for a famous British Marque. Let’s get crackin’ before the ink on the vellum dries for the (all new) 2014 model. (Read More…)
@SajeevMehta Art history teacher talked about using vellum today. Nobody else knew what it was #bringbackvellumvenom (Read More…)
My departure from the cloistered world of automotive design was anything but pleasant: leaving the College for Creative Studies
scarred changed me, possibly ensuring the inability to conform to PR-friendly autoblogging. Luckily I am not alone. While Big Boss Man rests in Chrysler’s doghouse, a remotely nice comment about their door handles perked the ears of the local Chrysler PR rep…and she tossed me a bone.
Perhaps you’ve never heard of Hovas’ Hemi Hideout: so here’s a slice of Mopar history worthy of a deep dive into the Vellum. Oh, thanks for the invite, Chrysler. (Read More…)
Can you remember when sports cars were a staple of design studios? When these wee-beasties were vellum fodder like today’s CUVs? Me neither. But Europe once made these in spades, and–much like today’s utility vehicle craze–Japan regularly followed suit. Let’s examine that rich history with a deep cut into Nissan’s “Fairlady” series. (Read More…)
TTAC commentator Darth Lefty writes:
I was looking at a new Fusion in the company parking lot and noticed how its center brake light (CHMSL) is basically a very thin flap jutting out of the top of the window. Subtle… The center brake light is always like this. We are right now in a golden age of headlight and tail light design. The complex shapes and chrome and LED’s and rocket thrusters dominate the style of a car. But the center light gets none of this. (Read More…)
Here are a few books I consider required reading for Transportation Design students: The Reckoning, Rude Awakening, All Corvettes are Red and Car: A Drama of the American Workplace. These show what it takes to make a car…to make a designer’s work come to fruition.
Sadly, during my (short) time at the College for Creative Studies, we focused on creativity at all costs: pay no attention to the business behind the curtain. So while the Honda Crosstour is a curious stylistic exercise, does this dog hunt in the real world? (Read More…)
Canada’s auto industry grew 1.3% in June 2013, an increase of a couple thousand vehicles. No brand sold more often than Ford. No manufacturer sold more vehicles than Ford Motor Company. No June in history saw Canadians buy more vehicles than they did last month.
Aside from the fame, fortune and talent, my design school stylings were criticized much like the early works of one Mister Lenny Kravitz. I felt, as idiotic as it seems now, both of us were pigeonholed for our unabashed use of “influence” in our art. Kravitz overcame. I left the College for Creative Studies to pursue a less interesting career. A career that makes me travel. With rental cars.
How fitting that I’d be blessed (cursed?) with The Son of Aston: the Ford Fusion Hybrid for 8 days and 800 miles. (Read More…)