Tag: Analysis

By on August 25, 2014

 

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Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.

And some thrive in their design constraints. (Read More…)

By on July 22, 2014

Getting decent conclusions from very limited data is the sort of thing of which Nobel Prizes are made. What you’re about to read won’t be Nobel-worthy; however, I believe it will help you understand how fast the Hellcat and how it compares to both the other Challengers and the external competition.
(Read More…)

By on June 5, 2014

Car Design college was a wake-up call for this auto-obsessed kid: it festered with two-faced people. There are bastard-coated souls smiling to your face, stabbing you in the back during Portfolio Review. Or friends that pity you, being your crutch via white lies and false kindness.  Bad news, especially for a Lincoln-Mercury fanboi saddened by how the MKZ became as two-faced as the industry that spawned it. (Read More…)

By on April 8, 2014

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In the span of 24 hours, Australia inked two free trade agreements with both Japan and South Korea. Even though Holden, Ford and Toyota had already committed to ending auto manufacturing in Australia, it’s hard not to see the agreements as the last nail in the coffin of Australia’s once strong auto industry.

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By on December 31, 2013

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The end of the year, the end of an era for a famous British Marque.  Let’s get crackin’ before the ink on the vellum dries for the (all new) 2014 model. (Read More…)

By on December 2, 2013

@willstpierre tweets:

@SajeevMehta Art history teacher talked about using vellum today. Nobody else knew what it was #bringbackvellumvenom (Read More…)

By on September 17, 2013

My departure from the cloistered world of automotive design was anything but pleasant: leaving the College for Creative Studies scarred changed me, possibly ensuring the inability to conform to PR-friendly autoblogging. Luckily I am not alone. While Big Boss Man rests in Chrysler’s doghouse, a remotely nice comment about their door handles perked the ears of the local Chrysler PR rep…and she tossed me a bone.

Perhaps you’ve never heard of Hovas’ Hemi Hideout: so here’s a slice of Mopar history worthy of a deep dive into the Vellum. Oh, thanks for the invite, Chrysler. (Read More…)

By on September 3, 2013

Can you remember when sports cars were a staple of design studios?  When these wee-beasties were vellum fodder like today’s CUVs?  Me neither.  But Europe once made these in spades, and–much like today’s utility vehicle craze–Japan regularly followed suit.  Let’s examine that rich history with a deep cut into Nissan’s “Fairlady” series.    (Read More…)

By on August 6, 2013

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TTAC commentator Darth Lefty writes:

Sajeev,

I was looking at a new Fusion in the company parking lot and noticed how its center brake light (CHMSL) is basically a very thin flap jutting out of the top of the window. Subtle… The center brake light is always like this. We are right now in a golden age of headlight and tail light design. The complex shapes and chrome and LED’s and rocket thrusters dominate the style of a car. But the center light gets none of this. (Read More…)

By on July 30, 2013

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Here are a few books I consider required reading for Transportation Design students: The Reckoning, Rude Awakening, All Corvettes are Red and Car: A Drama of the American Workplace.  These show what it takes to make a car…to make a designer’s work come to fruition.

Sadly, during my (short) time at the College for Creative Studies, we focused on creativity at all costs: pay no attention to the business behind the curtain.  So while the Honda Crosstour is a curious stylistic exercise, does this dog hunt in the real world? (Read More…)

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