I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.
Per Mercedes-Benz’s own naming strategy, anything with a G is considered an SUV, even if the GLA45 AMG is classified as a car. That would make this GLA45 AMG a hatchback – a hot-hatch if you will. Since no one in United States buys hatchbacks, it’s being called an SUV anyways. I went along with this until I pulled up next to a cross-over SUV called Range Rover at a light and noticed that its door handle was above this cute-ute’s roofline. Truth is that it doesn’t matter what you call it because it’s a blast!
Mercedes-Benz launched the replacement for their SLS AMG sports car, dubbed the AMG GT. Out go the gullwing doors and naturally aspirated 6.2L V8, with a new turbocharged 4.0L V8 and a 7-speed DCT backing it up.
After years of Stateside consumers being denied the most vulgar AMG offering, Mercedes-Benz will introduce the G65 AMG, a twin-turbo V12 G-Wagen, to North America, starting in the 2016 model year.
Just as BMW launched their “M Sport” line of mass-produced vehicles bearing the M Badge (think 335i M Sport and the Euro-spec M550d diesel performance sedan), Mercedes-Benz is about to get in on the action with AMG-badged versions of more pedestrian models.
Mercedes is doing the slow burn on the AMG GT, successor to the gullwinged SLS, ahead of its debut at the Paris Auto Show in September. Even though this is just a camo wrap job, it’s not too hard to imagine this look appearing on a future customer car.
In a non-cash deal, Daimler AG will supply Aston Martin Lagonda Ltd. with technology and engine development in exchange for as much as a 5% non-voting stake in the British luxury sports car maker. The AMG performance division at Mercedes-Benz will jointly develop engines with Aston Martin for AM’s next generation models. Daimler also will get a non-voting observer on Aston Martin’s board of directors. Aston Martin currently buys engines from Ford Motor Company, an artifact of the time when Ford owned AM. The Aston Martin V12 is based on the Ford Duratec V6 and Aston’s V8 engine is based on the Jaguar V8, funded by Ford when it owned that luxury marque as well.
Some say the huge US Postal Service contract to buy Jeep DJs saved AMC (well, postponed AMC’s final downward spiral by a decade or so), and everyone will agree that vast quantities of USPS-surplus Mail Jeeps gave cheapskate Americans low-cost steel boxes to drive for the last few decades. These things must have been extremely popular in Colorado, because I see them all the time in Denver-area wrecking yards; in this series, we’ve had this Chevy-powered ’68, this Audi-powered ’79, this AMC six-powered ’72, this GM Iron Duke-powered ’82, and now today’s AMC-powered ’71. (Read More…)
As part of an announced technical partnership between AMG, the performance subsidiary of Mercedes-Benz and Britain’s Aston Martin, Daimler will buy up to a 5% interest in the luxury performance car maker. The agreement will give AM “significant access” to the technical resources of both AMG and its parent. Aston Martin will use those resources to develop V8 engines and have access to Mercedes Benz’s electronic architecture and components. (Read More…)