By on August 18, 2017

Karen Radley Acura screenshot - Image: Karen Radley Acura websiteIt made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord. (Read More…)

By on August 15, 2017

2018 Honda Accord Touring - Image: HondaThe Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX. (Read More…)

By on July 28, 2017

2017 Honda Accord Coupe Touring - Image: Honda

Although it seemed hard to believe, we were under the impression up until a few weeks before the 10th-generation Honda Accord’s launch, that the 2018 Honda Accord would spawn yet another Honda Accord coupe.

On July 14, 2017, we learned the Honda Accord coupe would die an honorable death. The 10th-generation Accord sedan, according to Honda, will hold sufficient appeal for those former Accord coupe buyers — Accordians, who made up roughly 5 percent of Honda’s midsize clientele.

But the Honda Accord coupe, while futureless, isn’t dead yet. There are more than 5,000 on dealer lots across the United States right now. And according to CarsDirect, they’re pretty cheap. (Read More…)

By on July 27, 2017

2018 Honda Accord Touring - Image: HondaThe 2018 Honda Accord will be assembled in Marysville, Ohio. The overwhelming majority of its sales will occur in the United States of America. Its dimensions, inside and out, suit the U.S. market. In 2016, the Accord ranked second on Cars.com’s American-Made Index.

Open its trunk and a family of bald eagles fly out, having successfully incubated apple pies, having binge-watched every season of Keeping Up With The Kardashians. There’s a subtle Statue of Liberty easter egg on the windshield, Hollywood signs engraved in its cupholders, and a 3D hologram of Mount Rushmore featuring a fifth character — Soichiro Honda — that emerges from the glovebox if you shift the manual transmission into sixth, say VTEC three times, and spit over your left shoulder.

The Accord, according to lead exterior designer Tetsuji Morikawa, “is an American car.”

To make sure of that, however, Morikawa said the design team, “wanted to feel like Americans.” And they wanted to finish their design of the 10th-generation Accord in the United States, not Japan. (Read More…)

By on July 26, 2017

2018 Honda CR-V three-row - Images: Honda AustraliaWith the launch of the seven-seat Honda CR-V in another ASEAN market, this time Australia, one wonders about the potential popularity of a three-row CR-V in the United States.

The Honda CR-V, America’s top-selling utility vehicle in each of the last five years, currently tops American Honda’s sales charts. The CR-V now accounts for more than one-quarter of Honda’s U.S. sales and generated more volume in the first half of 2017 than in any of the CR-V nameplates’s first 10 calendar years.

Broadening the already popular CR-V’s appeal sounds, at first glance, like an entirely reasonable plan.  (Read More…)

By on July 25, 2017

2018 Honda Ridgeline - Image: HondaSuggesting that the automaker is “providing a more compelling value,” American Honda is removing the second-from-the-bottom RTS trim level from the 2018 Honda Ridgeline lineup and extinguishing the all-wheel-drive option on basic RT Ridgelines.

As a result, after a 2017 run in which all-wheel-drive Ridgelines could be purchased for $32,315, the 2018 Honda Ridgeline AWD now has a base price $3,695 higher than before.

$36,010. (Read More…)

By on July 24, 2017

2018 Honda Accord Interior - Image: HondaThe 2018 Honda Accord is not a refresh. It’s not a refurbished, reconditioned revamp.

The 2018 Honda Accord is very much a new car, a 10th-generation follow-up to the five-year, 2013-2017 run of the outgoing Accord. That’s obvious when you look at the design of the new Accord — another midsize car attempting to banish boredom in an attempt to maintain healthy U.S. car sale volumes when more and more people want crossovers. You see it in the 2018 Toyota Camry, the 2018 Hyundai Sonata’s new grille, and the 2018 Accord’s squarer nose and faster roofline.

But Accord buyers will spend far more time inside the car than they do looking at its exterior. For owners, Honda wanted to make the 10th-generation Accord roomier, more capacious, better suited for ferrying five passengers.

So Honda moved the two front passengers closer together. (Read More…)

By on July 19, 2017

2018 Honda Accord Touring - Image: HondaHonda’s probably right.

The coupe, long a staple of the American auto industry, is fading fast. Between automakers who insist on using phrases such as “four-door coupe” and “SUV coupe” and automakers that are just plain killing off coupes and consumers who favor more practical bodystyles, one wonders how rare the bodystyle will be in 10, or even five years.

Now, the tenth-generation 2018 Honda Accord has appeared and the coupe variation we’ve known for decades is off the table. No coupe. Coupe be gone. Coupe discontinued. Coupe defunct. Coupe dead. Coupé de grâce, to thoroughly muddle the French.

Yet it’s Honda’s belief that the new sedan is enough to keep Accord Coupe buyers from straying from the fold. (Read More…)

By on July 17, 2017

2018 Honda Accord Sport - Image: HondaLaunched in mid-June 2017, the 2017 Honda Civic Type R is the first Honda-brand Type R product ever sold in the United States. And after generations of Honda enthusiasts tolerated relatively unimpressive horsepower totals from high-revving four-cylinder engines, Honda didn’t mess around with the latest, turbocharged Civic Type R.

306 horsepower at 6,500 rpm.  295 lb-ft of torque at 2,500 rpm.

Yet before the Civic Type R was even on sale in the United States, we learned that the 10th-generation 2018 Honda Accord would kill the V6 and replace it with, you guessed it, the Civic Type R’s 2.0-liter turbocharged four-cylinder. Incidentally, only a few days after that, we learned that the optional V6 in the Accord’s long-time rival, the new-for-2018 Toyota Camry, would generate 301 horsepower.

Win for Honda? Not so much, as Honda last week revealed a 2018 Accord 2.0T with 252 horsepower and 273 lb-ft of torque.

Huh? What? Why? (Read More…)

By on July 13, 2017

2017 Honda Civic Type R - Image: HondaWe had not yet seen the 2017 Honda Civic Type R.

We did not yet know at what lofty level the 2017 Honda Civic Type R would be priced.

We didn’t know precisely when we’d have an opportunity to purchase a 2017 Honda Civic Type R. We didn’t know how powerful it would be, whether there’d be a CVT option, if the Civic Si would be powerful enough to decrease Type R demand, or how many aero-aiding elements the Civic Type R would be wearing when it came off the boat from the UK.

But we were told Honda thought it could sell 2,000 Civic Type Rs per month. Which is impossible. (Read More…)

By on July 6, 2017

10 Generations of Honda Accord - Images: HondaAgainst its normal methodology, Honda is already leaking details regarding the all-new 2018 Accord, the tenth-generation of Honda’s venerable midsize car.

With continued manual transmission availability, a hi-po turbocharged 2.0-liter four-cylinder in place of a V6 upgrade that was part of the lineup for more than two decades, and another generation of coupes, the tenth-generation Honda Accord has the potential to be a terrific car.

But will it be the best Honda Accord?

American-built for 35 years, on the market for four decades, and the most popular car among TTAC’s devoted readership, the Honda Accord is a known entity. But not all Accords were created equal. Judge using whatever methodology you prefer: style, reliability, ride and handling, efficiency, interior quality. Then tell everyone which Honda Accord is the best Honda Accord. (Read More…)

By on June 16, 2017

2017 Honda Keep The Peace Odyssey Commercial screenshot - Image: Honda YouTubeThey’re monsters, fighting over a squeezable toy bus before the journey has even begun. They’re inattentive rascals, wearing headphones and tuning out their parents before Mom is even in the van. They’re instigators and agitators, wholly dependent upon parents to keep the peace.

Or are they? Are children really so bad that Honda’s very first marketing campaign for the fifth-generation 2018 Odyssey has to present a negative slant on the life of a parent?

Maybe not. But in an age in which conflict is fostered during live news coverage all day long, in which children are perpetually entertained so they don’t need to entertain themselves, in which there’s not enough time before Zoey’s pottery class and Aiden’s play date to source a conventional resolution, Honda’s Magic Slide seats produce a brilliantly eye-catching commercial, with a little help from animation.

Of course, my kids would never tussle like this. (Read More…)

By on June 13, 2017

2018 Acura TLX V6 A-Spec - Image: Acura

Upon its debut in late 2014, the Acura TLX had big shoes to fill. Not only was the TLX intended to replace the Acura TL, the TLX would also serve, at least in part, as a replacement for the Acura TSX.

Not surprisingly, the TLX never sold as often as that duo did at their peak. Acura sold over 113,000 TLs and TSXs in 2005. Yet by the end of their run, in 2013, Acura managed to sell fewer than 42,000 TLs and TSXs. As a result, the arrival of the Acura TLX — and yes, it’s difficult for both reader and writer to keep the letters straight — was heartily welcomed by Acura dealers. The TLX represented a simpler lineup, one sufficiently spacious car, and 47,080 sales in 2015.

But TLX sales have trailed off rather precipitously ever since, and Acura is counting on a thorough refresh for the 2018 model year to spur TLX demand once again.

And quite a spur it must be. Wards Auto is reporting that Acura’s goals for the facelifted TLX are loftier than ever. (Read More…)

By on June 9, 2017

2018 Next Generation Honda Accord Camo - Image: HondaThe 10th generation of Honda’s venerable Accord will debut for 2018 without a V6 engine option.

A few months later to the all-new midsize party than the next-generation 2018 Toyota Camry, the new Accord will not follow the Camry’s entrenched path of providing customers with a base four-cylinder and a V6 upgrade.

Instead, Honda will make do with the 1.5-liter turbocharged four already under the hood of the 10th-generation Civic and the fifth-generation Honda CR-V. As an upgrade, Honda will offer the 2.0-liter turbocharged unit from the 2018 Honda Civic Type R. In both cases, Honda has not yet revealed the power output. Honda will continue with an Accord Hybrid, as well.

But the V6 is a goner. (Read More…)

By on June 6, 2017

2018 Honda Odyssey Silver Driver Front quarter

Can frugal transportation and family transportation coexist in a single package?

Lead Honda R&D engineer Tom Sladek indicated to Wards Auto at the Hawaiian launch of the all-new, fifth-generation, 2018 Honda Odyssey that Honda’s minivan could receive a hybrid powertrain in the future.

Presently, hybrid powertrains are available in a numerous three-row crossovers. Fiat Chrysler Automobiles is presently launching a plug-in hybrid version of the new-last-year Chrysler Pacifica, as well.

“The electrification initiative is definitely coming, but on which products and which timing is not 100% clear yet,” Honda’s Sladek told Wards. If one such product is the Odyssey, we would expect to see improvements both in the Odyssey’s fuel economy and its performance.

And all-wheel drive?

(Read More…)

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