Tag: america

By on November 26, 2013

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Weeks prior to the historic deal reached between Iran and the “P5+1″ group of nations, TTAC reported on some of the machinations going on behind the scenes regarded the United States, France and their respective auto industries ability to do business in Iran. We put forth the theory that any deal with Iran would be a boon to auto manufacturers, who would have access to a market expected to be worth 1.5 million units in a few short years, with a very young population and a standard of living that is substantially better than many highly touted emerging markets.

At the time of publication, we encountered significant dismissal, if not disagreement. But as it turned out, negotiations had been ongoing since the start of 2013, and the preliminary deal appears to make the auto industry a big winner.

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By on November 8, 2013

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A study by Edmunds on the buying habits of millennials shows that 2013 was not a particularly good year for young car buyers. Despite making good headway in 2012, 2013 saw those gains practically eroded, as a weak job market and rising home prices helped stymie any growth in market share for automotive consumers aged 18-34.

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By on October 8, 2013

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The Audi Q3 won’t be coming to the United States for a couple of years, according to Car and Driver. The issue stems from the Q3′s approach angle, which is not sufficient to be classified as a “light truck” in America. Why does this matter? Well, CAFE of course. Crossovers, as car like as they may be, are more beneficial for auto makers looking to meet CAFE standards, and Audi isn’t going to all this trouble to have the Q3 come over as a car.

By on August 28, 2013
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The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.

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By on July 17, 2013

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Having failed to learn from previous mistakes, Volkswagen is inexplicably bringing the Phaeton back to North America, despite being totally contradictory to their push downmarket to appeal to mainstream American car shoppers.

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By on May 29, 2013

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While we get the Chevrolet SS with a naturally aspirated small-block V8 and a two-pedal transmission, customers in the UK get a much more aggressive package.

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By on May 13, 2013

Carlos Ghosn. Photo courtesy Bertel Schmitt.

Weaker than expected growth in the United States has led Carlos Ghosn to issue an even more ambitious goal; double Nissan’s sales by 2017.

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By on April 18, 2013

My girlfriend and I recently vacationed in Zurich. Anyone who’s ever been to Switzerland will be surprised by this, since it’s possibly the least romantic place in human history. Seriously: instead of flowers, stuffed animals and chocolate, Swiss couples exchange presents like a well-built lamp, oddly-shaped stainless steel kitchen utensils, and … chocolate. And then they shake hands and sleep in two separate very sturdy beds.

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By on March 4, 2013

The 30 year run of Suzuki auto sales in the United States is one step closer to coming to an end, as a California bankruptcy court approved Suzuki’s restructuring plans.

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By on February 13, 2013

Those who watched the State of the Union address last night and have an interest in autos may have noticed a conspicuous absence; Barack Obama failed to mention his goal of putting 1 million EVs on the road by 2015.

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By on January 24, 2013

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Considering that it seems as though every other commercial on television follows the doofus male wise female plot, the new VW Passat commercial released just in time for the run up to the Super Bowl is hardly the most egregiously misandrist (yes, Virginia, despite what your spellchecker says, it is a word). With a tagline of “Pass down something he will be grateful for”, the ad shows a father in a shirt and tie teaching his son how to throw a baseball, in front of a Passat sitting in their driveway. Completely clueless about the mechanics of throwing overhand, but convinced of his knowledge of the subject, dad has form that makes “throwing like a girl” a compliment by comparison. He looks like a cross between someone putting shot and a gooney bird trying to land. The son dutifully imitates dad’s form, but with a skeptical look on his face. Neither can get the ball anywhere near the target.  I’m not sure the ad is on target either.

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By on December 4, 2012
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Nearly everyone was unanimous in their assessment that Lincoln’s re-branding campaign is an unmitigated disaster unfolding in slow motion; from the name change to Lincoln Motor Company to the bizarre tie-up with Jimmy Fallon and the marketing-buzzword laden BS the whole thing reeks of inaction disguised in the form of sophisticated marketing efforts.

The most interesting angle in this mess is the fact that American luxury cars are in such a shambles that Lincoln’s biggest threat doesn’t really come from Cadillac, but from Ford itself.

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By on November 6, 2012
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When the news came out last night of American Suzuki Motor Corporation (ASMC) filing for Chapter 11 bankruptcy, I was glad to be validated in my suspicions, but sad that a potentially great opportunity had been wasted due to mismanagement and short-sightedness on behalf of its Japanese management.

In other regions, Suzuki does an excellent job catering to the needs of each domestic market. In India, through their long time partnership with Maruti (which has since turned into full ownership of the once state-owned automaker), Suzuki enjoys double digit market share that is the envy of every other automaker in the country. Maruti Suzuki has control over product, they understand the needs of Indians looking for new cars, and they have enough financial input into SMC’s bottom line that the executives in Japan have no choice but to listen.

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By on November 6, 2012

Late last night, we were contacted by an employee of American Suzuki Motors Corp, who reached out to TTAC to vent his frustrations regarding the downfall of ASMC’s auto business. The picture painted by this employee is one of a highly dysfunctional operation, focused only on tomorrow and never beyond that, a revolving door of Japanese management and deep antipathy for American workers.

Though we’ve confirmed the identity of this Suzuki employee, they wished to remain anonymous due to the sensitive nature of their remarks.

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By on September 4, 2012


Neil Armstrong died on August 25th of this year and the nation mourned, doubly so. First for the man, and second for what he stood for: hero, explorer, icon of a time when all that was best in America rose up on a pillar of smoke and flame to dance among the heavens.

The astronauts, of course, all drove Corvettes. GM gave a white ’62 to first-flyer Alan Shepard upon his return to Earth, then a Florida dealership provided subsequent one-year leasing deals to put astronauts behind the wheel of the latest models – clever PR for sure, and yet it seemed a perfect fit. While the very first ‘Vettes were more Piper Cub than Bell X-1, those that would be piloted by the likes of Gus Grissom and Alan Bean had the Right Stuff; the fastest and best machines America could produce.

Sixty years after GM built the first Corvette (and about fifty-six since they got the recipe right), here we are with an explorer on Mars, and it’s a robot with a sarcastic twitter feed. Heroes are scarce; the cult of celebrity now shines a spotlight on the kind of people you’d cross the street to avoid. And as for the Corvette? (Read More…)

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