Yesterday’s piece on Mazda’s “upmarket” move (really, a pledge to improve the quality of their cars) dredged up the name “Amati”, as these discussions are wont to do. The legend of Amati has persisted for years, partly due to the fact that so little is known about the project.
The words “Mazda” and “premium” will be forever linked with the stillborn Amati brand in the mind of car enthusiasts. Cancelled at the 11th hour, Amati was supposed to be Mazda’s luxury brand that would go head to head with Infiniti, Lexus and Acura. All we got out of it was the Millenia.