One of my first jobs as a rookie copywriter in 1973 was the Passat. The Passat, basically a rebadged Audi 80, was the first of the new generation (Passat, Scirocco, Golf, Polo) that saved Volkswagen from eternal damnation and laid the groundwork for Volkswagen’s success today. (See, rebadging isn’t all that bad, it just has to be done right.) Ever since, well over 15 million Passat were built in all shapes and forms. And now, the Passat goes crossover.
First, the name: Passat Alltrack. (Read More…)