#allotment

The automotive journalism industry is infinitely weird. I’m much more likely to be recognized by someone in a foreign land than I am in my own city. Just recently, during Halifax’s Pride Parade, a man I didn’t know walked up to me and asked, “Are you Mark Stevenson?” It’s the first time that’s ever happened to me in Halifax. Maybe I have the local LGBT demographic on lock, or at least the “G” part of the initialism.

Regardless of my popularity with the sharply dressed set, I can walk into virtually any local dealer and nobody will know who I am — which is absolutely perfect when you run into a salesman who states: “Let me be honest with you: I make $100,000 a year at this place and it’s made me not care about cars anymore.”

Of course, this was at a Dodge dealer that lacked any kind of automotive enthusiasm on its lot.