Today, at the Alfa Romeo Museum near Milan, was the first day for a completely new design language from the fabled Italian automaker. The Alfa Romeo Giulia will also mark the return of the brand to North America for those of us needing a bit more practically than what’s offered by the 4C.
Best of all, the Quadrifoglio will be available right out of the gate with 510 horsepower from its Maserati-derived six-cylinder engine.
One clever man who likes powaaah, steaks and punching people once said that you are not a real petrolhead until you’ve owned an Alfa Romeo. Seeing how Alfas are either considered terrible, unreliable crap by sane and rational people or totally revered by devoted fans, I assumed there has to be something about them. Maybe it really is that fabled “automotive soul” everyone talks about.
When I drove modern Alfas, I tended to lean towards the “they’re crap” crowd. The Mito is just a Fiat Punto that’s been made worse and more expensive, while the Giulietta can be a hoot to drive, but you want to douse it in gasoline and light on fire every time you need to use it as transportation. It’s like someone did the first 90% of development and then decided to have some chianti instead of finishing the rest. Which is probably what happened.
The Volkswagen Phaeton, the pride of former chairman Piëch, has been discontinued in the UK. Don’t worry, though, if you’re one of those people who enjoy such understated luxury. Volkswagen is still planning a next-generation version of the car.
As FCA holds their first annual general shareholders meeting in Amsterdam (after 114 such meetings in Turin), Pirelli has been sold to the Chinese. Pininfarina negotiates its sale to Mahindra. The Italian automotive industry as a whole is in a sad state. The reasons for this are many, but the process of “de-Italianization” of the country’s auto industry continues. In the end, all there could be left is a memory and many homeless ghosts.
Alfa Romeo is an automotive brand that’s so poorly known in America that some folks think it’s named after a guy named Alfred Romero, so to a casual observer it probably seems odd that Fiat boss Sergio Marchionne keeps insisting that he wants to revive the brand in the United States. The passion that car enthusiasts have for a brand that has had, at best, minimal market penetration in North America, seems out of proportion. If you want to know why the Alfa brand evokes such passion, however, look no further than the Alfa Romeo Montreal. Even if you’re not into Italian cars in general or Alfa Romeos in particular, if your heart doesn’t start beating just a little bit faster when you see a Montreal, you’re not a car enthusiast at all. The Montreal is sexy on wheels. (Read More…)