Sergio Marchionne led a day-long product show in Las Vegas for Chrysler and Fiat dealers, highlighting upcoming product over the next couple years.
Tag: Alfa Romeo
While discussing the future of a Mazda/Fiat collaboration last week, one industry insider trusted by TTAC had this to say
“It’s a bit like a first dance during the sixth grade…the Roadster, I mean. They’re leaving room for Jesus, but still able to cop a feel if they’re lucky.”
Now we’ve got more info on the Alfa/Mazda collaboration, and the possibility of more co-operation between Fiat and Japan’s last auto maker.
We decided to take a family vacation this summer in Italy, starting in Florence and driving into rural Tuscany to spend a mellow week in a rental villa near some friends. I reserved a “Ford Focus or equivalent” with Hertz and, after a thoroughly unpleasant hour in the queue (“not exactly” indeed), they handed me the keys to an Alfa Romeo Giulietta with a manual transmission, two liter turbo diesel. Forza Italia! I now had one week with the sort of car that American TTAC readers often like to grouse about their inability to buy at home.
News of the next Alfa Romeo Spider sharing its technology with the Mazda MX-5 led to some speculation that the Spider would be a more expensive version of the MX-5, perhaps with a bespoke powertrain and styling. Not quite.
The last time Chrysler made a serious attempt at the C-segment was in 1995 with the Neon. High initial sales were soon followed by less-than-stellar crash scores, a redesign that put off buyers, the death of the Plymouth brand, and the unholy offspring that was the Dodge Caliber. With Fiat needing to add a “40 MPG CAFE” vehicle to the fleet to continue their acquisition, the Dodge Dart was born. This first fruit of the Fiat/Dodge marriage isn’t just a rebadged Alfa Romeo Giulietta (pronounced Juliet-ta), and there’s a reason for that. Dodge wants a bigger part of the pie since sedans account for 80% of the compact segment. Rather than “sedanify” the Giulietta, Dodge took the extra step of crafting an entirely new vehicle that shares little with the Italian organ donor. Can some Italian spice give Dodge what they need to compete with the growing compact sedan segment? Dodge invited us to a regional preview event to find out.
An interview in July’s Automobile magazine has Sergio Marchionne putting to rest a number of future product plans for Chrysler, among them, the definitive fate of the minivan.
Back when I was searching for my first car, I briefly found an Alfa Romeo Spider that looked like it would be in passable condition. Before I could even call the number from the classified ad, my father chimed in with his usual wisdom. “Oh, you don’t want to start with those. They were crap! Just get a Miata and finish!”.
An article in Automotive News lavishing praise on the Chrysler/Fiat
merger of equals marriage inadvertently spilled the beans on a couple upcoming products from Marchionne’s minions.
Maserati will be lending a hand to baby bro Alfa Romeo when the brand launches its 4C sports car in 2013. Having previously been tasked with production of the ultra-low volume 8C, Maserati will handle the annual assembly of the 2,500 4C coupes, that will supposedly serve as a halo for Alfa’s U.S. re-launch (stop me if you’ve heard this one before).
Alfa Romeo debuted as a brand on the Guangzhou Auto Show and they brought… only two cars, and a concept car. Those were the MiTo, the Giulietta and the 4C. Sales are said to begin sometime in 2012. Fiat doesn’t have a working joint venture in China, production at the new Guangzhou-Fiat JV is still at least two years away, so all Alfa’s will be imported and therefore expensive. Will the Chinese buy them? (Read More…)
It’s becoming increasingly clear as time goes on that the Chrysler five year plan promulgated in November 2009 was merely a stopgap strategy aimed at stabilizing the then-recently-acquired firm while CEO Sergio Marchionne plotted a strategic course globally. Now, with news that Alfa is going to be re-launched with the US as its major focus (possibly replacing Dodge), we’re getting a better and better picture of where the Sergio Show is headed with his transatlantic alliance. In an interview with Automotive News Europe [sub], Marchionne gives the latest snapshot
In his vision, Alfa Romeo and Jeep both have the DNA and the rich history capable to make them the alliance’s two global brands. “We need to continue to globalize Jeep and Alfa, so the development of architectures and engines that are designed to support these two brands is crucial, and everything else becomes almost secondary,” he said.
Chrysler clearly won’t be a global brand, as its products are rebadged as Lancias in Italy. Fiat will offer full lineups in Europe and South America, but only the Fiat 500 will be a truly global brand, in a role Marchionne compares to BMW’s MINI. Dodge doesn’t even rate a mention in this interview, which can only be interpreted as more evidence that it will be lucky to survive at all.
With Chrysler, Dodge, Ram and Jeep brands consolidating into single dealerships as part of Chrysler’s “Project Genesis” dealer overhaul, CEO Sergio Marchionne is voting overlapping models off the island, starting with Dodge’s Grand Caravan and Avenger. Automotive New [sub] quotes Marchionne saying
We cannot have the same type of vehicle in the showroom because the consumer is not stupid. We’re not going to create the confusion and conflict in the showroom.
Dodge’s minivan (which outsells its Chrysler T&C sibling, albeit at lower margins) and midsized sedan will be replaced in 2013 by a single crossover, based on the next-generation minivan platform. A compact crossover, based on a Fiat platform, will replace the Avenger “after 2014.” Oh, and the subcompact is definitely off. In other words, you can pretty much forget the product plans unveiled two years ago at Chrysler’s five year business plan.