Looking like an Alfa-fied Elise, the 4C Spider loses its roof and gains a custom made exhaust by Akrapovic, best known for making very loud aftermarket systems. Sound’s good to me (no pun intended).
Tag: Alfa Romeo
Fiat Chrysler Automobiles is set to bring Alfa Romeo back into the United States market after a two-decade absence with the 4C, but only the best-performing Fiat dealerships will be selected to sell the first new Alfas when the lighweight $60,000 sports car rolls off the dock in June.
Sources tell Bloomberg News that Fiat Spa will spend as much as 9 billion euros ($12 billion) over the next three years developing new models for for the European market. The Italian automaker hopes the strategy will end losses on the continent and restore drastically underutilized Italian factories to profitability. Many of the new models will be based on either the Fiat 500 subcompact or the small, low cost Panda. A five door version of the 500 will replace the Punto. The Punto, last restyled in 2005, has long been a fixture in Fiat showrooms and as recently as 2007 it accounted for almost a third of the Fiat brand’s sales in Europe.
Though Fiat wants to use its Italian factories better, the Punto’s replacement will be built in Poland to save on costs. Sergio Marchionne believes that “made in Italy” works with upscale brands like Maserati and Alfa Romeo. The upcoming Maserati Levante SUV will be made in Fiat’s Mirafiori factory. (Read More…)
For the fourth time since 2004 Fiat CEO Sergio Marchionne is reported to have devised a new plan to revive the Alfa Romeo brand, this one focused on premium vehicles made in Italy for export to the world. Alfa hasn’t made a profit in the nine years since Marchionne took the reigns at Fiat.
Marchionne’s latest plan for Alfa will be based on a new rear wheel drive architecture (with all wheel drive variants) that will be developed by a dedicated group of engineers at Maserati in Modena, headed by Philippe Krieff. Krieff reports directly to Harald Wester, Fiat-Chrysler chief technical officer and CEO of Alfa and Maserati. (Read More…)
Another day, another turnaround strategy from Sergio Marchionne. The plan, which won’t be revealed until April, reportedly includes a rear-wheel drive architecture as a key element, with enough flexibility to be used in everything from Alfa to Dodge vehicles.
From remarks by Alfa Romeo executives it appears that the Fiat owned brand is going to distinguish itself from competitors by what it doesn’t plan to offer: advanced electronic aids that could possibly interfere with the emotional part of driving enjoyment. Maurizio Consalvo, in charge of product planning for Alfa Romeo was quoted in Autocar as saying, “Customers want a mechanical car with minimal electrical interference.” In addition Alfa Romeo’s head of marketing, Alberto Cavaggioni, said that the brand’s commitment to drivers’ emotional connection to their cars means that it may not offer some advanced safety features like autonomous emergency braking. (Read More…)
When a short news blog item based on a couple of tweets from a Road & Track writer attending the press launch of the Alfa Romeo 4C gets over 150 comments before the end of the working day, it’s quite clear that there’s some interest in the car among our readers. Chris Harris was also at the launch of the 4C and you can watch him get giddy with it in the video above.
According to Road & Track’s twitter feed, the Alfa Romeo 4c, which the magazine is test driving, will arrive in the United States sometime in the second quarter of 2014 and will have a base price of $54,000. So far R&T reports that on the street the 4C has a very Ferrariesque character, while on the track not so much but that it’s still very fast. At that price it will compete with the Porsche Cayman, though with an annual production of less than 3,000 units planned, it’s safe to assume that some dealers may add on something to the price.