Tag: Alfa Romeo
With the new Dodge Dart and now the latest Jeep Cherokee being based on its platform, the Alfa Romeo Giulietta has quickly risen to the attention of American car enthusiasts. As a product of a famed Italian company, festooned with racing successes and iconic car designs, it’s exactly the kind of car for which many of them were hoping. A sophisticated, lithe machine, using the latest clever technologies and designed by sharp-dressed men drinking small but deadly espressos. Certainly much better than the average plasticky American vehicle, indifferently conceived by a bunch of accountants. But is it? Are modern day Alfas still those beautiful machines with inimitable character, like they used to be? Or are the Alfas of yore just a distant memory and the company itself another victim of globalization and unification?
The perpetual promise of Alfa Romeo’s return to North America has gone on for so long, it’s become the car guy equivalent of a religious belief that one day, we will be redeemed by Christ/Mashiach/The 12th Imam. Every year, we hear that Alfa is coming, only for it to be pushed back again and again. Now I’m wondering, why bother?
We all knew that the Alfa Romeo 4C was going to be light, but the recently announced
curb (looks like it’s the dry weight) weight of 1969 lbs is unprecedentedly svelte in this era. That’s the same weight as a Lotus Elise or a Volkswagen Up! That 237 horsepower turbo 4-cylinder doesn’t seem so puny anymore, does it?
Despite sales of the Fiat 500 picking up, Fiat dealers are getting antsy for new product, with some showrooms struggling to turn a profit based on sales of the subcompact alone.
While we wait on the latest round of registration data from Europe (April 2013), a look at January-March 2013 data paints a bleak picture for Alfa Romeo.
VW and Fiat are in talks regarding a possible sale of Alfa Romeo. The sale of Alfa Romeo to Audi would also include the Pomilgiano assembly plant in Naples, which once made Alfas, but currently produces the Fiat Panda. Magnetti Marelli, Fiat’s famed parts maker, may also be included in the deal, as Fiat looks to raise cash so it can buy the remaining shares of Chrysler off the UAW’s Voluntary Employee Benefits Association. (Read More…)
Back in December, TTAC was invited to a very secret presentation somewhere in Michigan, where an assembled crowd of journalists was shown the 2014 Jeep Cherokee. At the time, the car didn’t even have a name. It was called the “KL”. TTAC was shown the base car (shown in the photos) and an upcoming variant that you’ll see next week. When the sheet was pulled back, the murmuring and and hushed chatter that permeated the room immediately ceased. Nobody knew what to make of this new crossover.
“It may require a miracle to pull off the Fiat chief’s latest gambit,” Reuters writes. To get Fiat out of its rut, Sergio Marchionne has a risky plan: “Take his sporty Alfa Romeo brand global with more expensive models and triple its sales volume by 2016 – after years of losses.”
That plan, says Reuters, “represents Fiat’s only real hope of combating a collapse in its home market and breathing new life into idled factories.” What if it turns out as a bust? “Should it fail, and the new cars flop, the company that Italians view as a cornerstone of their economy will have little choice but to put thousands of employees out of work and tip entire communities into turmoil.” (Read More…)
Are you a Fiat dealer looking for an Alfa Romeo franchise? Well, better hope you’re doing solid volumes and are making your customers happy.
The first shots of the Alfa Romeo 4C have been released, and it’s just as gorgeous as one would expect a mid-engined Alfa to be. A 1.75L turbocharged 4-cylinder and a 6-speed twin-clutch gearbox motivate the 4C. No horsepower rating has been released, but in current Alfas, the same engine makes 232 horsepower. We’ll have to wait for the car’s debut at the Geneva Auto Salon for more details.
Remember all that hype about how a Detroit-area Jeep plant would be building the Maserati Levante SUV, for export back to Italy? Yeah, me either.
TTAC alum Justin Berkowitz hit the jackpot with Chrysler, managing to make sense of the umpteenth new product rollout they’ve announced since getting in bed with Fiat, and posting the most accurate rendering of the new Jeep Liberty replacement (according to TTAC sources, it is dead on).
The Mazda/Alfa Romeo sports car collaboration was best described by one industry reporter as “the first slow dance, where they leave room for Jesus”. Now it looks like Fiat is definitely trying to cop a feel.