VW and Fiat are in talks regarding a possible sale of Alfa Romeo. The sale of Alfa Romeo to Audi would also include the Pomilgiano assembly plant in Naples, which once made Alfas, but currently produces the Fiat Panda. Magnetti Marelli, Fiat’s famed parts maker, may also be included in the deal, as Fiat looks to raise cash so it can buy the remaining shares of Chrysler off the UAW’s Voluntary Employee Benefits Association. (Read More…)
Tag: alfa romeo giulietta
We decided to take a family vacation this summer in Italy, starting in Florence and driving into rural Tuscany to spend a mellow week in a rental villa near some friends. I reserved a “Ford Focus or equivalent” with Hertz and, after a thoroughly unpleasant hour in the queue (“not exactly” indeed), they handed me the keys to an Alfa Romeo Giulietta with a manual transmission, two liter turbo diesel. Forza Italia! I now had one week with the sort of car that American TTAC readers often like to grouse about their inability to buy at home.
The last time Chrysler made a serious attempt at the C-segment was in 1995 with the Neon. High initial sales were soon followed by less-than-stellar crash scores, a redesign that put off buyers, the death of the Plymouth brand, and the unholy offspring that was the Dodge Caliber. With Fiat needing to add a “40 MPG CAFE” vehicle to the fleet to continue their acquisition, the Dodge Dart was born. This first fruit of the Fiat/Dodge marriage isn’t just a rebadged Alfa Romeo Giulietta (pronounced Juliet-ta), and there’s a reason for that. Dodge wants a bigger part of the pie since sedans account for 80% of the compact segment. Rather than “sedanify” the Giulietta, Dodge took the extra step of crafting an entirely new vehicle that shares little with the Italian organ donor. Can some Italian spice give Dodge what they need to compete with the growing compact sedan segment? Dodge invited us to a regional preview event to find out.