By on December 3, 2013

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For the fourth time since 2004 Fiat CEO Sergio Marchionne is reported to have devised a new plan to revive the Alfa Romeo brand, this one focused on premium vehicles made in Italy for export to the world. Alfa hasn’t made a profit in the nine years since Marchionne took the reigns at Fiat.

Marchionne’s latest plan for Alfa will be based on a new rear wheel drive architecture (with all wheel drive variants) that will be developed by a dedicated group of engineers at Maserati in Modena, headed by Philippe Krieff. Krieff reports directly to Harald Wester, Fiat-Chrysler chief technical officer and CEO of Alfa and Maserati. (Read More…)

By on September 4, 2012

A shocking report from Automotive News has broached a previously unfathomable development; Alfa Romeo’s U.S. launch is apparently delayed, catching countless observers off-guard, after expecting an efficient, trouble-free re-introduction for the historic marque.

(Read More…)

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