By on June 14, 2017

Toyota Camry NYIAS 2017, Image: Toyota

Despite being Japan’s biggest automaker, Toyota has lagged behind many of its rivals in terms of cutting-edge technology. Most major car manufacturers have already begun developing self-driving vehicles, with some going so far as to make strategic partnerships with companies specializing in the applicable technologies. By contrast, Toyota has a strong R&D program but never saw fit to pursue autonomous development or battery-electric vehicles quite so aggressively as General Motors or Renault-Nissan, for example.

Toyota President Akio Toyoda has now admitted that may have been a mistake. At the company’s annual shareholders meeting on Wednesday, he promised the automaker would become more committed to achieving technical developments. Toyoda didn’t bring forward a concrete strategy but conceded the spending of additional capital would likely play a role — and an alliance or two isn’t out of the question. (Read More…)

By on June 24, 2015

2013_Toyota_NDM_Akio_Toyoda_002

In a regulatory filing made Wednesday, Toyota President Akio Toyoda made ¥352 million ($2.84 million USD) in total 2014 compensation.

(Read More…)

By on June 23, 2015

Carlos Ghosn

Renault-Nissan CEO Carlos Ghosn did well for himself in 2014, banking around $16 million in compensation compared to the salaries of other automotive CEOs.

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By on March 21, 2014

Akio Toyoda

One day after Toyota agreed to pay a record $1.2 billion in a settlement with the U.S. Justice Department resolving a criminal probe into the automaker’s handling of a recall involving unintentional acceleration in its vehicles, president Akio Toyoda proclaimed the recalls changed Toyota for the better.

(Read More…)

By on January 2, 2014

TOYOTA/

Bloomberg is reporting that Akio Toyoda, president of Toyota Motor Corp. and scion of its founding family said that a slowdown in emerging markets and uncertainty over demand in both China and the Japanese home market makes 2014 “unpredictable”.

(Read More…)

By on May 16, 2012

Today, I happened to be at Toyota’s Tokyo headquarters in order to personally get to the bottom of numbers nobody seems to care about. There was a minor riot in the usually zen-like lobby of 1-4-18 Koraku, Bunkyo-ku.  TTAC was there to investigate … (Read More…)

By on July 1, 2011

OK, so Toyoda-san didn’t so much introduce the new Camry as introduce its headlight. The good news is that the headlight looks like progress. The bad news is that most Americans were probably a bit distracted by the video’s spare production values and Mr Toyoda’s somewhat awkward demeanor (to protect you from your own hypocrisy, commentary on Toyoda-san’s accent will be moderated… unless you can post it in Japanese). Net-net though, Toyota can’t help but come across as an earnestly nerdy lot (led, as they are, by the king of the auto otaku), which fits their brand image well. And for all the talk about styling being the prime mover for consumers, and the necessity of emotion in design, if this new Camry is simply a fresher take on its earnestly nerdy predecessor, Toyota will have accomplished its mission. I’m beginning to wonder if Detroit’s intense dislike of Toyota isn’t simply because it’s the biggest Japanese competitor, but because Toyota’s leadership culture is the unassuming, unglamorous opposite of Detroit’s flamboyant tradition.

By on April 6, 2010

Last evening, U.S. Transportation Secretary Ray LaHood declared he’d be seeking the maximum penalty from Toyota. That’s $16.4m, because “they knowingly hid a dangerous defect for months from U.S. officials and did not take action to protect millions of drivers and their families.” That’s the largest civil penalty the U.S. Department of Transportation has ever sought. According to Reuters, “previously, the largest fine was $1 million against General Motors Co for failing to promptly recall windshield wipers in 2002-2003 model vehicles.” One would think Toyota can pay that out of petty cash. But the matter has Toyota concerned. Plaintiff lawyers are rubbing their hands. (Read More…)

By on March 15, 2010

Toyota sales back home in Japan have yet to show a sign of suffering (they were up 49.9 percent in February while the Japanese market rose 35.1 percent.) However, Toyota’s reputation is taking a hit in the Land of the Rising Sun, says The Nikkei [sub].  Depends on how you look at it: 40 percent of Japanese consumers in a recent survey said Toyota’s troubles have undermined their confidence. 58.4 percent said the issues have not changed their opinion of Toyota, 1.4 percent said they now hold the firm in higher regard. (Read More…)

By on February 28, 2010

A quiet Sunday. Time to fire up Google and put in “Toyota AND [cause OR reason].” We come up with ample explanations why Toyota is not called Toyoda.  Or why Peiping turned into Peking, and then into Beijing. What about the causes of sudden acceleration? Let’s see what we find. (If you have other things to do on a  Sunday: We find a lot of questions and no answers.) (Read More…)

By on February 26, 2010

No politician worthy of your vote will pass up on the chance of publicly bashing the heads of foreign corporate types with deep pockets. And so, the Senate will convene its Committee on Commerce, Science and Transportation next Tuesday. They will repeat this week’s grilling until perfectly good Kobe steak is well done and reduced to dog food.

Tuesday’s cast will consist of familiar faces: Ray LaHood will again “go into the weeds” and hold Toyota’s “feet to the fire” until all cars – well, at least those of Toyota, will be “100 percent safe.”

Smooth Yoshimi Inaba, Prez. of Toyota Motor North America will bring his baritone to bear. The congress casting crew was obviously dissatisfied with Akio Toyoda playing the role of the duplicitous villain. He will not be called and can (phew…) go home to Toyota City. (Read More…)

By on February 25, 2010

It’s not likely that former Toyota exec Jim Press wishes he had been called down to congress instead of Jim Lentz, but he may just be trying to angle for a return his old company. Press took time out of his busy schedule of job-hunting and worrying about taxes to write an (apparently unsolicited) email to Automotive News [sub]. Judging by the portions that AN [sub] did publish, it should probably have gone straight to Toyota’s CEO… or the shredder.

Toyota doesn’t want me to speak out, but I can’t stand it anymore and somebody has to tell it like it is. Akio Toyoda is not only up for the job, but he is the only person who can save Toyota. He is very capable, and he embodies the virtues and character that built this great company. The root cause of their problems is that the company was hijacked, some years ago, by anti-family, financially oriented pirates. They didn’t have the character necessary to maintain a customer first focus. Akio does.

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By on February 23, 2010


Toyota CEO Akio Toyoda will give the following prepared statement in his testimony before the House Oversight Committee tomorrow [via WOKV].

Thank you Chairman Towns.

I am Akio Toyoda of Toyota Motor Corporation. I would first like to state that I love cars as much as anyone, and I love Toyota as much as anyone. I take the utmost pleasure in offering vehicles that our customers love, and I know that Toyota’s 200,000 team members, dealers, and suppliers across America feel the same way. However, in the past few months, our customers have started to feel uncertain about the safety of Toyota’s vehicles, and I take full responsibility for that. Today, I would like to explain to the American people, as well as our customers in the U.S. and around the world, how seriously Toyota takes the quality and safety of its vehicles. I would like to express my appreciation to Chairman Towns and Ranking Member Issa, as well as the members of the House Oversight and Government Reform Committee, for giving me this opportunity to express my thoughts today.

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By on February 22, 2010

Ah, political spectacle. When Detroit’s CEOs took the stand at congressional hearings over a year ago, the main browbeating bullet point wasn’t the decades of mismanagement and greed, but the fact that Messrs. Wagoner, Mullaly and Nardelli had taken separate corporate jets to the festivities. The lesson: convenient focal points for anger always trump the complexity of a substantive dressing-down. And as congress gears up to grill Toyota’s CEO, the Japanese automaker has given congress just the thing to sharpen its collective knife against: an honest opinion. One document [via Politico PDF here] briefing Toyota USA boss Yoshi Inaba for the hearings, reveals that Toyota believe the current administration is “activist” and that “not industry-friendly.” True or false, this document sets up an adversarial relationship between Toyota and the majority party going into the hearings. Which would be bad enough if Toyota hadn’t also handed over evidence, already leaked by the Oversight committee, indicating that it balances recall costs against risks and lobbies the government in its own interest. On its own, this evidence might be merely embarrassing, but having slighted the Democrats, news that Toyota treats recalls like a business has become prima facie evidence in the (increasingly political) case against the Japanese automaker.

(Read More…)

By on February 18, 2010

There is widespread public concern regarding reports of sudden unintended acceleration in Toyota motor vehicles.  There appears to be growing public confusion regarding which vehicles may be affected and how people should respond.  In short, the public is unsure as to what exactly the problem is, whether it is safe to drive their cars, or what they should do about it.  To help clarify this situation, I am inviting you to testify…

House Oversight Committee Chair Edolphus Towns invites Akio Toyoda down to DC for an evening of under-oath testimony and light refreshments. According to the NY Times, Toyoda has said he “would consider” dancing the Potomac two-step “if he receives a formal invitation, which none of the committees have issued.” Consider yourself officially invited, Mr Toyoda. We’ll start making the popcorn.

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