The Truth About Cars » advertisment http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 23 Apr 2014 16:01:59 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » advertisment http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Commercial Break: A Quick Example Of A Good “Gen Y” Ad http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/ http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/#comments Wed, 25 Apr 2012 20:27:09 +0000 http://www.thetruthaboutcars.com/?p=441676 Click here to view the embedded video.

Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product.

It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, nubile girls, but if your game is tight enough to get two of them to go with you to a night club, the Veloster won’t let you down.

Click here to view the embedded video.

MINI tried this a few years ago with the above ad. Maybe it’s because of shifting cultural norms or some other nonsense that I didn’t pay attention to in Sociology 101, but the ad generated some controversy without a lot of impact. In any case, it seems too blatant, like a very low-cut top. The Veloster ad, on the other hand, is like that tight dress worn by the girl getting out the back seat. You don’t see too much, but you know what’s being implied.

 

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