By on March 23, 2016

17FordF250XLT

Ford is doing so well, you’d be a damn fool to ever think of not investing in Ford, says Ford.

That, hiring a crop of cranky old people paid off for Dodge, Kentucky joins the let’s-sue-Volkswagen party, Honda gets a Hoosier boost, and ethanol continues to suck … after the break!

(Read More…)

By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. (Read More…)

By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. (Read More…)

By on March 4, 2016

Ford of Denmark ad screenshot

Nothing says “Buy a Ford!” like unhappy kids and a failed marriage, apparently.

Ford Motor Company is making waves in advertising circles — and confusing everyone else — after creating a car commercial in the form of a 16-minute short film that centers around the breakup, and sort-of reunification of an average Danish family.

(Read More…)

By on March 2, 2016

Tesla Model X: Image: Tesla Motors

If you live in the north, you might consider taking your kids tobogganing on Tesla’s NASDAQ trend line.

That, GM wants less rentals, “Imported from Detroit” becomes “Deported from Auburn Hills,” automakers fear the Brexit, and rage grows around pointless concept cars … after the break!

(Read More…)

By on January 31, 2016

cbs-sports

Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer.

At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. The price of that 60 seconds of airtime: approximately 10 million bucks.

Volkswagen’s luxury brand Audi has escaped the diesel emissions PR backlash relatively unscathed — and has also been conspicuously quiet as of late. A little too quiet. That will change during the Super Bowl — and the automaker better have something good to say.

(Read More…)

By on January 27, 2016

2015 Smart Fortwo ED

The American Council for an Energy-Efficient Economy has released its Greenest and Meanest cars for 2016 — and it’s bookended by vehicles from Daimler.

That, Europe wants to open up ECU code, Bosch says “You wouldn’t understand, so why bother?” and GayWheels takes aim at a possibly tasteless German Opel advert about, erm, rear-ending … after the break!

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By on December 7, 2015

Jeep Czech Republic Moose Test Photo

Oops! Have you tried maneuvers like this? #Jeep

One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool.

A random commenter said he’d like them to take the Merc for a swim. Mercedes’ PR agency replied, “If your post gets more than 1,000 likes, you can choose whether we reverse or powerslide the car into the pool.”

Naturally, the post got nearly 2,000 likes within hours. Mercedes responded with a nicely done video of CLA Shooting Brake getting drowned by a Black Stig, promising they would hire their social media manager back if more than 1,000 people shared the video. In the end, Mercedes drew a great deal attention to their new rakish wagon and lost nothing.

Unfortunately for Jeep Czech Republic, sometimes a fail is just a fail — like a few days ago when the official Czech importer of Jeep posted the photo you see above of a Grand Cherokee getting up on two wheels.

(Read More…)

By on September 27, 2015

Party with Volkswagen App Connect

If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks.

(Read More…)

By on August 4, 2015

jetta-sale

Price is the deciding factor in many new car purchases, so it’s no surprise that dealerships do all they can to advertise the lowest number possible. While the internet has given consumers a lot of power when it comes to purchasing a new car, many consumers still fall for age-old pricing tricks.

One of the easiest ways to reel people into a dealership is to set up an advertisement for a decently optioned popular car at a sale price significantly lower than MSRP. This advertisement will usually be the lowest in the geographic area and would cause a loss for the dealership if sold. The way that deceptive dealers get around honoring the advertised price is by specifying a single stock number that qualifies and then asking a friend or relative to put a deposit on that specific vehicle as soon as the advertisement goes up online or in print.

(Read More…)

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