By on August 25, 2016

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His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous.

In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America.

DeLuca, the advertising whiz hired by Iacocca to help turn around Chrysler’s late-1970s death plunge, died last week at 91, according to The New York Times. During his tenure DeLuca and Iacocca cranked out a slew of unusually frank, bold commercials that paid off in a big way. (Read More…)

By on August 18, 2016

2016 BMW 328i xDrive Sports Wagon

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. (Read More…)

By on August 9, 2016

BMW ad

BMW has the plug-in sedan you want, no waiting.

That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years. (Read More…)

By on August 6, 2016

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It’s hot, it’s the middle of summer, and the beach beckons from afar. But if stripping down around a bunch of muscle-bound surfer hunks causes bouts of anxiety and insecurity, fear not. Ford Motor Company has a solution.

The great thing about 1960s car commercials is the complete disregard for political correctness and subtlety when it comes to stroking a driver’s ego. It’s hard to imagine a world where manufacturers so nakedly sold a lifestyle by pumping out vast quantities of innuendo in a bid to lure buyers into dealerships. Trigger warning!

Hocking a menacing GTO or Charger is easy, but what if you had to sell a low-priced base model in the ’60s? Easy. Stick with the plan. (Read More…)

By on July 28, 2016

Mercedes E-Class ad

A glitzy Mercedes-Benz commercial that touts the 2017 E-Class as a vehicle that “can drive itself” has consumer and safety advocates fighting mad.

A number of groups are calling on the Federal Trade Commission to take action against the automaker, saying Mercedes mislead the public. In a letter to FTC chairwoman Edith Ramirez, the groups claim the E-Class doesn’t come close to being a self-driving vehicle, and fine print doesn’t cut it. (Read More…)

By on July 21, 2016

Cadillac Man, Robin Williams

Imagine that you owned a successful business. For many of you reading this today (including me), you don’t have to imagine, because you’ve done it. If you owned anything from a lemonade stand to a global airline, you’d have a pretty good idea of your costs and profits. You’d know which advertising sources worked best for your business. You’d strive to know where your customers came from. You’d have a system for hiring and training employees.

You’d do all of this and more, because you must have all of your ducks lined up in pretty little rows to be successful.

Well, that is unless you’re a car dealer. In that case, you may have no idea about any part of how your business works and still make money hand over fist.

Don’t believe me? Over the next several weeks, I’ll prove it to you. Today we’ll start with a simple concept that befuddles most dealers: online merchandising.

(Read More…)

By on June 21, 2016

2016 Dacia Duster Commercial “Another one bites the dust.” Queen, 1980.
“Another one drives the Duster.” Dacia, 2016.

As the elites gaze at yet another Dacia Duster drive by, they adopt the 36-year-old words of Queen. Sort of.

“Another one drives the Duster,” Dacia’s latest ad repeatedly says.

“Relax, you can drive one too,” the commercial ends. And if you live in one of Dacia’s mostly European markets, you surely can. The Dacia is priced from only £9,495 in the United Kingdom, less than half the price of Nissan UK’s Rogue twin, the X-Trail. (Read More…)

By on June 16, 2016

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How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)

But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.

(Read More…)

By on June 8, 2016

2016 Buick Envision Front 3/4

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model. (Read More…)

By on May 20, 2016

lincoln ad commercial

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. (Read More…)

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