The Truth About Cars » advertising http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 07 Feb 2016 18:00:45 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » advertising http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Audi Wants To Say Something, And Will Spend $10M To Do It http://www.thetruthaboutcars.com/2016/01/audi-wants-to-say-something-and-will-spend-10m-to-do-it/ http://www.thetruthaboutcars.com/2016/01/audi-wants-to-say-something-and-will-spend-10m-to-do-it/#comments Sun, 31 Jan 2016 16:35:44 +0000 http://www.thetruthaboutcars.com/?p=1276881 Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer. At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. […]

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Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer. At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. […]

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TTAC News Round-up: Green and Mean for ’16, EU Wants to Inspect ECUs, and Opel is Anti-rear-ending (In The Worst Way) http://www.thetruthaboutcars.com/2016/01/ttac-news-round-green-mean-16-eu-wants-inspect-ecus-opel-anti-rear-ending-worst-way/ http://www.thetruthaboutcars.com/2016/01/ttac-news-round-green-mean-16-eu-wants-inspect-ecus-opel-anti-rear-ending-worst-way/#comments Wed, 27 Jan 2016 19:00:47 +0000 http://www.thetruthaboutcars.com/?p=1274361 The American Council for an Energy-Efficient Economy has released its Greenest and Meanest cars for 2016 — and it’s bookended by vehicles from Daimler. That, Europe wants to open up ECU code, Bosch says “You wouldn’t understand, so why bother?” and GayWheels takes aim at a possibly tasteless German Opel advert about, erm, rear-ending … after the […]

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The American Council for an Energy-Efficient Economy has released its Greenest and Meanest cars for 2016 — and it’s bookended by vehicles from Daimler. That, Europe wants to open up ECU code, Bosch says “You wouldn’t understand, so why bother?” and GayWheels takes aim at a possibly tasteless German Opel advert about, erm, rear-ending … after the […]

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Jeep Czech Republic Uses Failed “Moose Test” Photo on Facebook http://www.thetruthaboutcars.com/2015/12/jeep-czech-republic-uses-failed-moose-test-photo-facebook/ http://www.thetruthaboutcars.com/2015/12/jeep-czech-republic-uses-failed-moose-test-photo-facebook/#comments Mon, 07 Dec 2015 21:00:28 +0000 http://www.thetruthaboutcars.com/?p=1237537 Oops! Have you tried maneuvers like this? #Jeep One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool. A random commenter said he’d like them to […]

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Oops! Have you tried maneuvers like this? #Jeep One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool. A random commenter said he’d like them to […]

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Volkswagen of America Temporarily Reins In Adverts Amid Diesel Scandal http://www.thetruthaboutcars.com/2015/09/volkswagen-of-america-temporarily-reins-in-adverts-amid-diesel-scandal/ http://www.thetruthaboutcars.com/2015/09/volkswagen-of-america-temporarily-reins-in-adverts-amid-diesel-scandal/#comments Sun, 27 Sep 2015 15:02:06 +0000 http://www.thetruthaboutcars.com/?p=1182090 If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks. In a memo sent Friday to VWoA’s dealer network, marketing chief Vinay Shahani announced the subsidiary would “temporarily pause a majority” of its tier-one advertising immediately through October […]

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If, while watching your team crush it this weekend, you see few Volkswagen ads, you’re not alone; VW of America is reining in advertising for two weeks. In a memo sent Friday to VWoA’s dealer network, marketing chief Vinay Shahani announced the subsidiary would “temporarily pause a majority” of its tier-one advertising immediately through October […]

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Car Buying: Is That New Car Price Too Good to Be True? http://www.thetruthaboutcars.com/2015/08/new-car-price-good-true/ http://www.thetruthaboutcars.com/2015/08/new-car-price-good-true/#comments Tue, 04 Aug 2015 15:00:29 +0000 http://www.thetruthaboutcars.com/?p=1132025 Price is the deciding factor in many new car purchases, so it’s no surprise that dealerships do all they can to advertise the lowest number possible. While the internet has given consumers a lot of power when it comes to purchasing a new car, many consumers still fall for age-old pricing tricks. One of the easiest […]

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Price is the deciding factor in many new car purchases, so it’s no surprise that dealerships do all they can to advertise the lowest number possible. While the internet has given consumers a lot of power when it comes to purchasing a new car, many consumers still fall for age-old pricing tricks. One of the easiest […]

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TrueCar Involved In “Deceptive Business Practices” Says Lawsuit http://www.thetruthaboutcars.com/2015/08/truecar-involved-in-deceptive-business-practices-says-lawsuit/ http://www.thetruthaboutcars.com/2015/08/truecar-involved-in-deceptive-business-practices-says-lawsuit/#comments Sat, 01 Aug 2015 17:00:21 +0000 http://www.thetruthaboutcars.com/?p=1131417 A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News. The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car […]

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A lawsuit brought forward by a group of 100 auto dealerships are alleging car-buying service TrueCar of “deceptive business practices”, reports Automotive News. The lawsuit claims TrueCar’s advertising, which proclaims transparency in vehicle transaction prices for customers, does not disclose the $299 and $399 dollar fees that are paid by dealers for new and used car […]

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Smart Decides Cursing Children Are Hilarious, Clever [Video] http://www.thetruthaboutcars.com/2015/07/smart-decides-cursing-children-hilarious-clever/ http://www.thetruthaboutcars.com/2015/07/smart-decides-cursing-children-hilarious-clever/#comments Wed, 08 Jul 2015 22:00:06 +0000 http://www.thetruthaboutcars.com/?p=1111105 Ahead of its new Fortwo and Forfour models, Smart is releasing an advertisement destined to live only on the Internet. The ad — titled “Swearing Kids” — is completely self-explanatory and accurate. It is wholly uncensored and mostly funny and full of naughty language that’s definitely Not Smart For Work. Like anyone with children will […]

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Ahead of its new Fortwo and Forfour models, Smart is releasing an advertisement destined to live only on the Internet. The ad — titled “Swearing Kids” — is completely self-explanatory and accurate. It is wholly uncensored and mostly funny and full of naughty language that’s definitely Not Smart For Work. Like anyone with children will […]

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Project CARS, Just Like Many Real Cars, Can’t Match The Media Hype http://www.thetruthaboutcars.com/2015/05/project-cars-just-like-many-real-cars-cant-match-media-hype/ http://www.thetruthaboutcars.com/2015/05/project-cars-just-like-many-real-cars-cant-match-media-hype/#comments Fri, 08 May 2015 12:00:09 +0000 http://www.thetruthaboutcars.com/?p=1063937 Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless. The site is called Pretend Race […]

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Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless. The site is called Pretend Race […]

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Wall Street Journal v. GM: A Public Battle For Editorial Independence http://www.thetruthaboutcars.com/2015/04/wall-street-journal-v-gm-public-battle-editorial-independence/ http://www.thetruthaboutcars.com/2015/04/wall-street-journal-v-gm-public-battle-editorial-independence/#comments Fri, 24 Apr 2015 17:00:18 +0000 http://www.thetruthaboutcars.com/?p=1053417 Once upon a time, The Wall Street Journal faced off against General Motors over editorial independence, and won. According to ProPublica president Richard Tofel, who wrote an entire chapter about the story for his book, “Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism,” the conflict between the two giants […]

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Once upon a time, The Wall Street Journal faced off against General Motors over editorial independence, and won. According to ProPublica president Richard Tofel, who wrote an entire chapter about the story for his book, “Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism,” the conflict between the two giants […]

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Uber Safe Helps Drunk Torontonians Make It Home Safely http://www.thetruthaboutcars.com/2015/04/uber-safe-helps-drunk-torontonians-make-home-safely/ http://www.thetruthaboutcars.com/2015/04/uber-safe-helps-drunk-torontonians-make-home-safely/#comments Mon, 13 Apr 2015 12:00:43 +0000 http://www.thetruthaboutcars.com/?p=1043194 Should you be in Toronto having a few with the TTAC Zaibatsu, and you need a lift home, Uber’s Uber Safe program might be what you need. AdWeek reports the program uses a breathalyzer sidewalk kiosk to help hammered patrons make it home safe. Said patron blows into a disposable straw for six seconds, then […]

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Should you be in Toronto having a few with the TTAC Zaibatsu, and you need a lift home, Uber’s Uber Safe program might be what you need. AdWeek reports the program uses a breathalyzer sidewalk kiosk to help hammered patrons make it home safe. Said patron blows into a disposable straw for six seconds, then […]

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March Madness, Bad Car Ads And Grown Men Crying Over Games http://www.thetruthaboutcars.com/2015/03/march-madness-bad-car-ads-grown-men-crying-games/ http://www.thetruthaboutcars.com/2015/03/march-madness-bad-car-ads-grown-men-crying-games/#comments Thu, 19 Mar 2015 22:50:16 +0000 http://www.thetruthaboutcars.com/?p=1025553 I have a hard time being invested in televised sports. I could put it in my own words, but the best explanation comes from this essay, which likened it to being in an abusive relationship. Imagine a girl. Very pretty, a joy to be around, and a nice person that is kind to animals and people alike. […]

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I have a hard time being invested in televised sports. I could put it in my own words, but the best explanation comes from this essay, which likened it to being in an abusive relationship. Imagine a girl. Very pretty, a joy to be around, and a nice person that is kind to animals and people alike. […]

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Lincoln ‘Dares Greater’ Than Cadillac In Google SEO Game http://www.thetruthaboutcars.com/2015/02/lincoln-dares-greater-cadillac-google-seo-game/ http://www.thetruthaboutcars.com/2015/02/lincoln-dares-greater-cadillac-google-seo-game/#comments Wed, 25 Feb 2015 11:00:51 +0000 http://www.thetruthaboutcars.com/?p=1007698 Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills. Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know […]

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Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills. Autoblog reports the first instance of Lincoln’s slogan hijacking appeared less than 24 hours after Cadillac’s “Dare Greatly” adverts aired during the 87th Academy Awards. As seen above, those wanting to know […]

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Cadillac’s Oscars 2015 Adverts Channel Teddy, Shows No Product http://www.thetruthaboutcars.com/2015/02/cadillacs-oscars-2015-adverts-channel-teddy-shows-no-product/ http://www.thetruthaboutcars.com/2015/02/cadillacs-oscars-2015-adverts-channel-teddy-shows-no-product/#comments Thu, 19 Feb 2015 11:00:56 +0000 http://www.thetruthaboutcars.com/?p=1003978 Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts. Detroit Free Press reports the advert, called “Dare Greatly,” pulls the famous “Man in the Arena” passage from President Theodore Roosevelt’s 35-page “Citizenship in a Republic” speech at the […]

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Melody Lee may or may not be on the red carpet Sunday, but Teddy Roosevelt’s essence will be felt in one of Cadillac’s Oscars 2015 adverts. Detroit Free Press reports the advert, called “Dare Greatly,” pulls the famous “Man in the Arena” passage from President Theodore Roosevelt’s 35-page “Citizenship in a Republic” speech at the […]

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Super Bowl Auto Maker Ads – Not Quite As Bad As Pass Play on 2 and Goal on the 1, but Close http://www.thetruthaboutcars.com/2015/02/super-bowl-auto-maker-ads-not-quite-bad-pass-play-2-goal-1-close/ http://www.thetruthaboutcars.com/2015/02/super-bowl-auto-maker-ads-not-quite-bad-pass-play-2-goal-1-close/#comments Wed, 04 Feb 2015 15:18:05 +0000 http://www.thetruthaboutcars.com/?p=993810 TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads. For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in […]

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TTAC reader David Obelcz is back with his rundown of the latest crop of Super Bowl ads. For some watchers of the Super Bowl the game being played is meaningless. For them the sport is not on the field and the debate is not that the Patriots are one of the most dominate teams in […]

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Cadillac’s New Brand Identity To Grace Oscars’ Red Carpet http://www.thetruthaboutcars.com/2015/01/cadillacs-new-brand-identity-grace-oscars-red-carpet/ http://www.thetruthaboutcars.com/2015/01/cadillacs-new-brand-identity-grace-oscars-red-carpet/#comments Fri, 09 Jan 2015 15:00:07 +0000 http://www.thetruthaboutcars.com/?p=974377 Want a selfie with Melody Lee at this year’s Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B’s viewing parties with its presence. Forbes reports the premium brand will walk the red carpet in an all-new advertising campaign gown, showing off both its revamped brand […]

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Want a selfie with Melody Lee at this year’s Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B’s viewing parties with its presence. Forbes reports the premium brand will walk the red carpet in an all-new advertising campaign gown, showing off both its revamped brand […]

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A Man Who Wears the Texaco Star and the Man Behind the Jingle http://www.thetruthaboutcars.com/2014/11/man-wears-texaco-star-man-behind-jingle/ http://www.thetruthaboutcars.com/2014/11/man-wears-texaco-star-man-behind-jingle/#comments Fri, 07 Nov 2014 14:45:19 +0000 http://www.thetruthaboutcars.com/?p=936074 Brian Saylor has managed to combine two of his passions, old trucks and Texaco memorabilia. You can see him at Detroit area car shows with his Texaco trucks,  Texaco gasoline pump and assorted Texaco merchandise, with Saylor dressed in the uniform that Texaco service station employees would have worn a couple of generations ago. Yes, […]

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Brian Saylor has managed to combine two of his passions, old trucks and Texaco memorabilia. You can see him at Detroit area car shows with his Texaco trucks,  Texaco gasoline pump and assorted Texaco merchandise, with Saylor dressed in the uniform that Texaco service station employees would have worn a couple of generations ago. Yes, […]

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Edmunds Retracts Haggling Parody Amid Dealer Outcry http://www.thetruthaboutcars.com/2014/10/edmunds-retracts-haggling-parody-amid-dealer-outcry/ http://www.thetruthaboutcars.com/2014/10/edmunds-retracts-haggling-parody-amid-dealer-outcry/#comments Tue, 28 Oct 2014 11:00:20 +0000 http://www.thetruthaboutcars.com/?p=936874 As you all know, the TTAC Zaibatsu prides itself on not having to worry about things like upsetting brands for telling it like it is for a given product. Of course, this does sometimes mean we get blackballed by said brands for not drinking the Kool-Aid, but we have our ways around those roadblocks. Alas, […]

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As you all know, the TTAC Zaibatsu prides itself on not having to worry about things like upsetting brands for telling it like it is for a given product. Of course, this does sometimes mean we get blackballed by said brands for not drinking the Kool-Aid, but we have our ways around those roadblocks. Alas, […]

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It’s The New Motoramic Chevrolet! http://www.thetruthaboutcars.com/2014/05/its-the-new-motoramic-chevrolet/ http://www.thetruthaboutcars.com/2014/05/its-the-new-motoramic-chevrolet/#comments Sat, 03 May 2014 14:00:45 +0000 http://www.thetruthaboutcars.com/?p=814410 Earlier this week TTAC ran an insightful post by Abraham Drimmer on the history of autonomous cars that featured a promotional film about General Motors’ Futurama exhibit at the 1939 New York World’s Fair. That film was produced by the Jam Handy Organization, the Detroit based motion picture studio famous for its educational film strips […]

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Earlier this week TTAC ran an insightful post by Abraham Drimmer on the history of autonomous cars that featured a promotional film about General Motors’ Futurama exhibit at the 1939 New York World’s Fair. That film was produced by the Jam Handy Organization, the Detroit based motion picture studio famous for its educational film strips […]

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FTC Resumes Review Of Fuel Economy Advertising Guidelines http://www.thetruthaboutcars.com/2014/05/ftc-resumes-review-of-fuel-economy-advertising-guidelines/ http://www.thetruthaboutcars.com/2014/05/ftc-resumes-review-of-fuel-economy-advertising-guidelines/#comments Fri, 02 May 2014 11:00:50 +0000 http://www.thetruthaboutcars.com/?p=813969 The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them. The Detroit News reports the FTC had been considering making changes to the Guide Concerning Fuel Economy Advertising for New Automobiles […]

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The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them. The Detroit News reports the FTC had been considering making changes to the Guide Concerning Fuel Economy Advertising for New Automobiles […]

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Nissan, Ad Agency Settle With FTC Over Hill Climb Dramatization in Frontier Ads http://www.thetruthaboutcars.com/2014/01/nissan-ad-agency-settle-with-ftc-over-hill-climb-dramatization-in-frontier-ads/ http://www.thetruthaboutcars.com/2014/01/nissan-ad-agency-settle-with-ftc-over-hill-climb-dramatization-in-frontier-ads/#comments Fri, 24 Jan 2014 05:46:27 +0000 http://www.thetruthaboutcars.com/?p=707490 Nissan North America and TBWA Worldwide, Nissan’s ad agency have agreed to a settlement with the Federal Trade Commission over the FTC’s claims that a television commercial for the Nissan Frontier misled consumers about the truck’s ability to climb hills. The 30 second ad, titled “Hill Climb”, portrayed a Frontier pushing a stranded dune buggy […]

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Nissan North America and TBWA Worldwide, Nissan’s ad agency have agreed to a settlement with the Federal Trade Commission over the FTC’s claims that a television commercial for the Nissan Frontier misled consumers about the truck’s ability to climb hills. The 30 second ad, titled “Hill Climb”, portrayed a Frontier pushing a stranded dune buggy […]

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Commercial Break: The Elusive Female Truck Buyer http://www.thetruthaboutcars.com/2014/01/commercial-break-the-elusive-female-truck-buyer/ http://www.thetruthaboutcars.com/2014/01/commercial-break-the-elusive-female-truck-buyer/#comments Mon, 06 Jan 2014 12:00:35 +0000 http://www.thetruthaboutcars.com/?p=692849 A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem. How do you sell pickup trucks […]

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A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem. How do you sell pickup trucks […]

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Maroon Velour, Coupes Galore, And An Important Four-Door for 1984 http://www.thetruthaboutcars.com/2013/12/maroon-velour-coupes-galore-and-an-important-four-door-for-1984/ http://www.thetruthaboutcars.com/2013/12/maroon-velour-coupes-galore-and-an-important-four-door-for-1984/#comments Mon, 30 Dec 2013 12:00:34 +0000 http://www.thetruthaboutcars.com/?p=688930 Haven’t you heard the exciting news? There’s a new Corvette out this year! Cadillac is building convertibles again! The VW Vanagon has a water-cooled engine! Oldsmobile is offering some kind of voice warning doohickey and the FIRENZA HAS NEW TRIM OPTIONS!1!!11! All with interest rates hovering just under 13%! It’s 1984, and I just can’t […]

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Haven’t you heard the exciting news? There’s a new Corvette out this year! Cadillac is building convertibles again! The VW Vanagon has a water-cooled engine! Oldsmobile is offering some kind of voice warning doohickey and the FIRENZA HAS NEW TRIM OPTIONS!1!!11! All with interest rates hovering just under 13%! It’s 1984, and I just can’t […]

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Editorial: It’s Time to Rethink Truck Advertising http://www.thetruthaboutcars.com/2013/12/editorial-its-time-to-rethink-truck-advertising/ http://www.thetruthaboutcars.com/2013/12/editorial-its-time-to-rethink-truck-advertising/#comments Thu, 19 Dec 2013 13:00:26 +0000 http://www.thetruthaboutcars.com/?p=683346 An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud […]

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An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud […]

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Volvo Truck Denies Release of Van Damme “Epic Split” Video Was Timed to Bury Layoff News http://www.thetruthaboutcars.com/2013/12/volvo-truck-denies-release-of-van-damme-epic-split-video-was-timed-to-bury-layoff-news/ http://www.thetruthaboutcars.com/2013/12/volvo-truck-denies-release-of-van-damme-epic-split-video-was-timed-to-bury-layoff-news/#comments Tue, 17 Dec 2013 10:00:12 +0000 http://www.thetruthaboutcars.com/?p=681802 You’ve probably seen the video that Volvo produced with actor and martial artist Jean Claude Van Damme performing one of his famous splits, while perched on the side mirrors of two Volvo semi trucks demonstrating Volvo Trucks’ “Dynamic Steering”. The video quickly went viral in the automotive and general worlds, with millions of people seeing […]

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You’ve probably seen the video that Volvo produced with actor and martial artist Jean Claude Van Damme performing one of his famous splits, while perched on the side mirrors of two Volvo semi trucks demonstrating Volvo Trucks’ “Dynamic Steering”. The video quickly went viral in the automotive and general worlds, with millions of people seeing […]

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Hammer Time: Young People Smell Funny http://www.thetruthaboutcars.com/2013/11/hammer-time-young-people-smell-funny/ http://www.thetruthaboutcars.com/2013/11/hammer-time-young-people-smell-funny/#comments Thu, 14 Nov 2013 17:40:30 +0000 http://www.thetruthaboutcars.com/?p=650706 A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks. It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of […]

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A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks. It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of […]

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