The Truth About Cars » Adventures In Marketing http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 23 Apr 2014 16:58:35 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Adventures In Marketing http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Adventures In Marketing: 1970 Toyota Corona Beats Green Monster Jet Car In Drag Race http://www.thetruthaboutcars.com/2013/09/adventures-in-marketing-1970-toyota-corona-beats-green-monster-jet-car-in-drag-race/ http://www.thetruthaboutcars.com/2013/09/adventures-in-marketing-1970-toyota-corona-beats-green-monster-jet-car-in-drag-race/#comments Fri, 13 Sep 2013 13:00:34 +0000 http://www.thetruthaboutcars.com/?p=516745 1970_Toyota_Corona_Commercial-Picture courtesy of Toyota USASince my first car was a 1969 Toyota Corona sedan, I always look for these cars in junkyards. I toy with the idea of getting another first-gen Corona sedan someday, into which I will swap a 1UZ-FE engine out of a Lexus LS400, so of course I check the internetz for old Corona ads. Here’s a good one!

Yes, the ’70 Corona sedan beats the mighty F-104-engined Green Monster LSR car in all categories, including a 98-yard drag race (in which the Corona gets about a 95-yard head start). As for trunk space and ease of parking… well, you’re better off with a Corona than a jet dragster any day!

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Hey Duke, Ever Worked On One-a-Dese Choiman Transmissions Before? http://www.thetruthaboutcars.com/2013/05/hey-duke-ever-worked-on-one-a-dese-choiman-transmissions-before/ http://www.thetruthaboutcars.com/2013/05/hey-duke-ever-worked-on-one-a-dese-choiman-transmissions-before/#comments Thu, 16 May 2013 15:00:38 +0000 http://www.thetruthaboutcars.com/?p=488649 TransmissionManOutIt wasn’t that many decades ago that imported cars— any imported cars— were considered fairly exotic. I’ve dredged up memories of some very funny 1980 Aamco ads that deal with that subject, and the internet has obliged by providing those very ads for us!

The bumbling rubes working in the transmission shop in this ad show some brilliant casting by the producers: “I watched a guy fix a Japanese trans-mish-ion!”


Speaking of bumbling rubes, the guy with the hose in this one deserved an Academy Award… but don’t let that brilliant performance eclipse the perfect stonefaced expression of the customer who doesn’t need his car fixed… that bad.

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Adventures In Marketing: Observe the Edgy and Rebellious Lincoln MKZ Buyers! http://www.thetruthaboutcars.com/2013/04/adventures-in-marketing-observe-the-edgy-and-rebellious-lincoln-mkz-buyers/ http://www.thetruthaboutcars.com/2013/04/adventures-in-marketing-observe-the-edgy-and-rebellious-lincoln-mkz-buyers/#comments Thu, 18 Apr 2013 13:00:53 +0000 http://www.thetruthaboutcars.com/?p=485273 I do a lot of traveling (to such exotic places as Kershaw, South Carolina and South Haven, Michigan) in my travels with the 24 Hours of LeMons, which means I have plenty of dead time in airports to contemplate puzzling car ads. The Economist is the best possible magazine to have on hand when you get hit by a six-hour weather delay at George Bush International, because of its incredible bang-for-buck density. It’s clear that marketing flacks take the Economist‘s word for it when they talk about readership demographics, because the split between self-proclaimed readership (powerful and influential globe-trotting executives) and actual readership (geeked-out history/politics junkies with unkempt beards and Dead Kennedys T-shirts) makes for some entertaining car advertisements. Here’s one for the ’13 Lincoln MKZ, which attempts to woo the 72-year-old owner of a 6-store dry-cleaning chain into feeling that the purchase of an MKZ will transform him into a focus-group-perfect 42-year-old entrepreneur. Let’s take a closer look at what Lincoln’s marketers picture as the idealized MKZ buyer.
“Like individuals, no two journeys are alike.” In fact, every one of the ten men pictured in this ad is the exact same guy: the mid-level manager who uses PowerPoint to make minutes drag on like geological epochs. He’s not The Man, but— in the world created by Ford’s marketers— The Man drives a Lincoln instead of one of those foreign jobs.
So, 30 years after Gates, Jobs, and Wozniak changed The Man’s dress code from oligarchic suits to not-quite-one-of-the-guys nerdwear, we’ve got the double disconnect of a car being pitched in a publication read by a demographic that mostly ignores Detroit cars, using what appear to be computer-generated images straight out of the notes gleaned from a focus group comprised of hyper-optimistic Las Vegas realtors.Of course, this got me to thinking about the only MKZ owner I’ve ever known, who actually is a 40-something business executive. In 2006, I was working as a tech writer at a software startup in California, and the founder (a super-geeked-out physics PhD with a Prius) decided he’d better hire what the investors call “adult supervision,” a genuine suit who could convince everyone that we were serious. This guy parked his brand-new MKZ between my battered P71 Crown Vic and the QA guy’s hooptie Porsche 924, and it became clear that he’d traded in his Lexus GS for the Lincoln because he’d believed the car writers when they broke out their “DETROIT IS BACK!” rubberstamps upon attending the no-doubt-luxurious MKZ launch, and he really wanted to buy American. He didn’t look much like the guys in the Economist ad, and he was more a low-drama administrator than the risk-taking maverick envisioned by those Vegas realtors, but at least he was the right age. He was disappointed by the MKZ— I can’t recall exactly why— but he was determined to give his Lincoln a chance. In my opinion, Ford’s marketers would be better off going with a focus group made up entirely of hair-transplanted strip-club owners from suburban Bakersfield; go for the semi-penumbral-economy bad boys!

1965 Lincoln Continental - Picture courtesy of Old Car Brochures LincolnEconomistAd-1280px LincolnEconomistAd-Close1-1280px LincolnEconomistAd-Close2-1280px Zemanta Related Posts Thumbnail ]]>
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Daewoo! The Lost Art of Macho Korean Car-Commercial Voiceovers http://www.thetruthaboutcars.com/2013/02/daewoo-the-lost-art-of-macho-korean-car-commercial-voiceovers/ http://www.thetruthaboutcars.com/2013/02/daewoo-the-lost-art-of-macho-korean-car-commercial-voiceovers/#comments Wed, 20 Feb 2013 14:00:08 +0000 http://www.thetruthaboutcars.com/?p=478191 Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the manliest/cheeziest voiceovers in car-advertising history. Let’s take a look at some examples of the genre.

This LeMans GTE ad features weedly-weee action-movie guitar, a pleather-clad babe executing a pseudo-J-turn, and an attack helicopter. Let’s compare it to the US-market ad for the same car, which was sold as the Pontiac LeMans.

There’s a babe with product-enhanced hair driving to the beach, but the entire feel of this ad is one of diminished expectations. Clearly, GM should have brought over some of Daewoo’s Korean marketing wizards.

Back in South Korea, the ’86 LeMans showed the way to a hard-hitting, testosterone-pumped future. It’s like a kick in the teeth from Syngman Rhee himself!

Not that Daewoo didn’t get a bit touchy-feely with this “sell stuff to the world” ad, but at least they brought in a deep-voiced hired voice and then added serious echo to it.

The Maepsy was a member of the Opel Kadett/Isuzu Gemini family, which means we’re looking at what amounts to the Korean Chevette. At the 1982 Daewoo board meeting depicted in this ad, the suits are flat awed by this car. Imagine if this ad had been adapted to the American marketplace for the 1982 Chevette. Maepsy!

Instead, here’s how Chevettes were sold that year. Hell, it’s enough to make a man want to buy a Fiat Strada!

If we fast-forward to the late 1990s, the US-market Nubira could have benefited from this approach. Note the badass voice of the yokel mechanic, as mandated by the Daewoo Macho Voice Creed.

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A Broughamic Treasury of Chrysler New Yorker Commercials http://www.thetruthaboutcars.com/2012/11/a-broughamic-treasury-of-chrysler-new-yorker-commercials/ http://www.thetruthaboutcars.com/2012/11/a-broughamic-treasury-of-chrysler-new-yorker-commercials/#comments Fri, 09 Nov 2012 17:00:29 +0000 http://www.thetruthaboutcars.com/?p=466370 The Chrysler New Yorker went through many variations during the television era, from Warsaw Pact-crushing expression of capitalist triumph to Slant-Six-powered Dodge Diplomat sibling to snazzy-looking LH. Along the way, Chrysler’s marketers created a series of TV ads that now tell the Thirty Years of New Yorker story. Let’s check out a sampling of those ads.


1965: 18 feet of comfort. Two tons of security.


1969: The possible dream.


1973: Just like the Apollo Lunar Module, complete with digital clock!


1976: According to Jack Jones, “Torsion quiet ride, comfort as you drive.”


1977: Jack Jones is back. “Gleaming luxury. All a car can be.”


1983: Ricardo Montalban says it’s the most technologically advanced Chrysler ever built.


1984: Where an electronic cockpit helps keep you secure. Where you sit in the lap of luxury.


1985: Señor Montalban, en México, dice “Silencioso y civilizado.”


1986: Ricardo returns, gloating that the Turbo New Yorker caught the competition sleeping.


1987: The thrust of turbo power.


1988: Corinthian Leather.


1989: ¡El valor de la calidad!


1990: Eat at Killer Joe’s.


1991: Cheaper than a Cadillac!


1993: The car that proves you can have everything.


1994: An eloquent expression of form following function.


1995: Not to be confused with El Intrepid.

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Question: What’s the Most Ridiculous Use of “GT” Badging? http://www.thetruthaboutcars.com/2012/07/question-whats-the-most-ridiculous-use-of-gt-badging/ http://www.thetruthaboutcars.com/2012/07/question-whats-the-most-ridiculous-use-of-gt-badging/#comments Wed, 11 Jul 2012 14:30:51 +0000 http://www.thetruthaboutcars.com/?p=452153 A Grand Touring car is— or used to be— a big, fast, luxurious machine made for long drives to high-roller destinations. Once automobile manufacturers figured out that they could stamp out GT badges just as cheaply as Brougham emblems, we started seeing some truly silly GTs on the street. Say, the Hyundai Excel GT. Or the Plymouth Scamp GT, which wasn’t even a car. Even with those examples to choose from, my vote for the most absurd GT has to go to the Pontiac Vibe GT. Do you think a decadent, Quaaludes-and-Chartreuse-addled Italian countess would have driven a grubby little badge-engineered Toyota econobox to Monaco at an average clip of 115 MPH?
Though, on second thought, the Scamp GT may have the Vibe GT beat for Least Appropriate Use of GT Badging. What do you think?

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Junkyard Find: 1976 AMC Matador Barcelona http://www.thetruthaboutcars.com/2012/07/junkyard-find-1976-amc-matador-barcelona/ http://www.thetruthaboutcars.com/2012/07/junkyard-find-1976-amc-matador-barcelona/#comments Fri, 06 Jul 2012 13:00:30 +0000 http://www.thetruthaboutcars.com/?p=451460 A couple of days ago, I accompanied a friend on a journey to pick up a couple of Rabbits at a mysterious not-open-to-the-public yard that sprawls across a couple of square miles of prickly-pear-covered prairie east of Colorado Springs. I’ll tell the story of that adventure soon, but I just couldn’t wait to share this car that I spotted during our visit: one of the finest examples of Malaise Era special-edition marketing madness in the history of the universe!
After Chrysler scored big with the vaguely Spanish-themed Cordoba personal luxury coupe in 1975, the marketing wizards in Kenosha knew they had to fight back with their own crypto-Iberian-themed machine. Unfortunately, AMC had a budget of about 19 bucks to work with, so they couldn’t afford to hire their own Ricardo Montalban counterpart… but they could spray the Matador coupe in two-tone brown and put some special badges on it.
I already had a pretty severe case of Junkyard Stendhal Syndrome by the time I spotted the Matador Barcelona, having been wandering around endless fields of Willys Aeros, IHC Travelalls, and the like in 100-degree air full of smoke from all the nearby wildfires. Sort of a mid-apocalyptic environment, and then this brown-on-brown apparition appeared out of the haze, parked between a Cordoba and the only Integra for miles.
I may be the only person in this time zone who thinks that the Matador coupe is a good-looking car, and someday I will own one. Sadly, this car is already spoken for. By the way, the official names for the paint colors are “Golden Ginger Metallic” and “Sand Tan.”
Life at 6,000 feet on the High Plains is not kind to car interiors, but you can get a sense of the former majesty of this soft velour upholstery.
Imagine this car with a built 401 and a 4-speed… and a Montalban-esque Spanish accent, of course.

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Adventures In Marketing: The Cocainiest Car Ad of All Time! http://www.thetruthaboutcars.com/2012/06/adventures-in-marketing-the-cocainiest-car-ad-of-all-time/ http://www.thetruthaboutcars.com/2012/06/adventures-in-marketing-the-cocainiest-car-ad-of-all-time/#comments Fri, 29 Jun 2012 14:30:47 +0000 http://www.thetruthaboutcars.com/?p=450612 Right before AIDS and Reagan ruined the party, the early 1980s were a time of meaningless random sex, 20% inflation, sub-100-horsepower midsize sedans, Quaaludes, and— most of all— mountains of white powder (in imagination, not in the reality of the ’81 recession). This ad for the 1981 Ford Mustang captures the spirit of its time.

Right down to the sanitized cover of the Donna Summer song and the 80-pound Mustang owner, it’s all here. Hot stuff, baby!

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Junkyard Find: 1996 Volkswagen Jetta Trek Edition http://www.thetruthaboutcars.com/2012/06/junkyard-find-1996-volkswagen-jetta-trek-edition/ http://www.thetruthaboutcars.com/2012/06/junkyard-find-1996-volkswagen-jetta-trek-edition/#comments Wed, 27 Jun 2012 13:00:48 +0000 http://www.thetruthaboutcars.com/?p=450398 Back in the 1990s, Volkswagen and Trek Bicycles got together for a co-branding deal that shook the world (if you define “the world” as “a couple of zip codes in Marin County“): Golfs and Jettas with sporty-looking upholstery, roof racks, and matching Trek bikes! 15 years later, all but the most fanatical VW and/or bicycle zealots have forgotten the Trek Limited Edition VWs, which makes this an especially rare Junkyard Find.
The snazzy wheels and bike rack are long gone from this example, found in a Denver self-serve yard last week, but it’s still an even rarer find than a genuine Etienne Aigner Golf.
Rather than the scenes depicting drunk 350-pound dudes blasting seagulls with shotguns in the liquor-store parking lot that one will find embroidered into the upholstery of the super-rare Bakersfield Sportsman Edition Ford F-150 from the same era, the Trek Edition Jetta’s seats feature healthy stick-figure VW drivers doing healthy aerobic activities. There’s basketball, running, and— of course— bike riding.
The upholstery in this car smells worse than the Spandex undies of the winner of the Death Ride, but a good cleaning might render it suitable for use in a Trek Jetta restoration.

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Question: Will Cuteness Always Equal Sales Death In America? http://www.thetruthaboutcars.com/2012/06/question-will-cuteness-always-equal-sales-death-in-america/ http://www.thetruthaboutcars.com/2012/06/question-will-cuteness-always-equal-sales-death-in-america/#comments Thu, 21 Jun 2012 17:20:23 +0000 http://www.thetruthaboutcars.com/?p=449729 One of the key lessons learned by American automobile marketers in the 1990s was: friendly cars flop, aggressive cars sell. Have they learned this lesson too well?

The Neon should have been a home run for Chrysler, with its all-Detroit, no-Mitsubishi-or-Simca ancestry and Civic/Corolla-beating bang-for-buck specs. This was not the case, and the Neon went on to populate rent-a-car lots and— soon after— junkyards in large quantities. Some blame alleged lack of quality in the Neon, but I’ve always suspected the Neon’s happy “face” and Chrysler’s 1995-96 “Hi!” ad campaign was the bigger factor.
After the defeat of the Evil Empire and the ass-kicking triumph of the Gulf War washed America’s palate clean of the nasty taste of the Fall of Saigon and the Iranian hostage crisis (not to mention the not-quite-ass-kicking farce of Reagan’s only real war), American car shoppers wanted vehicles that looked like victory!
Honda staggered into this new reality with the sugary-sweet-looking del Sol and alienated all the young first-time male car shoppers who had once snapped up CRXs in a frenzy. This was exactly what Honda USA didn’t need on top of Soichiro Honda‘s death, Acura’s lack of a V8, and a weak economy hammering Accord sales. Blame cuteness!
After the “Hi!” debacle, Chrysler decided that the Neon’s replacement would sprout fangs, facial tatts, and a glovebox full of temporary restraining orders. The very name suggested a car that would cold blast its opponents: Caliber!

Just in case there was any lingering doubt about this car’s lack of cuteness, here’s a lug-wrench-to-the-teeth ad for yez. And yet… perhaps the pendulum has swung too far. The broad-brush-strokes glory of the Gulf War and Cold War victories has been replaced by a couple of incomprehensible conflicts that drag on and on and on, and the highways are clogged with increasingly angry-looking machines snarling at one another. Could the focus groups decide that they want friendly after all?

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The 1969 Datsun 510: GR-R-R-ROOVY! http://www.thetruthaboutcars.com/2012/06/the-1969-datsun-510-gr-r-r-roovy/ http://www.thetruthaboutcars.com/2012/06/the-1969-datsun-510-gr-r-r-roovy/#comments Thu, 14 Jun 2012 15:00:48 +0000 http://www.thetruthaboutcars.com/?p=448817 Yesterday, I shared a Toyota Corona ad from the February 1969 issue of Playboy. I like the Corona for personal reasons, but if the Time Machine took me back to ’69 and I didn’t have a lot to spend (or even if I did have a lot to spend), the Datsun 510 would be one of my top choices. Wouldn’t you know, there’s an ad for the 510 in the very same issue!
In response to the question from a commenter on the Corona post, Miss February 1969 was Lorrie Menconi (NSFW link here), and it’s possible that she drove a Datsun 510 herself.
For reasons I don’t understand, this car is called the “Datsun /2″ in the ad, and it has those godawful non-slip bathtub flowers stuck on its rear quarter. Anyone who knows the story behind the /2 name, please fill us in. 96 horsepower and 25 MPG doesn’t look so great today, but those were decent numbers for a small car in 1969. And look: flow-thru fresh air and a stir-easy 4-speed!
1969 Datsun 510 advertisement 4- Picture courtesy of Nissan 1969 Datsun 510 advertisement 2- Picture courtesy of Nissan 1969 Datsun 510 advertisement 3- Picture courtesy of Nissan Zemanta Related Posts Thumbnail

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1969: Toyota Corona Gives You Go! http://www.thetruthaboutcars.com/2012/06/1969-toyota-corona-gives-you-go/ http://www.thetruthaboutcars.com/2012/06/1969-toyota-corona-gives-you-go/#comments Wed, 13 Jun 2012 14:45:05 +0000 http://www.thetruthaboutcars.com/?p=448707 A generous 24 Hours of LeMons racer gave me a copy of the February 1969 issue of Playboy as a gift last weekend, and it’s even more of a time capsule than most publications of its era. The only cars advertised in the issue are the Ford Mustang (Mach 1 and Shelby), Volkswagen Beetle, Datsun 510 (labeled as the “/2″), and the Toyota Corona. Since my very first car was a ’69 Corona, I felt compelled to share this ad.
0-60 in 16 seconds. 25 miles per gallon. Top speed of 90 MPH. Toyoglide transmission with two forward gears. Hmmm… those numbers don’t sound so great.
Other than this one, I haven’t seen a Corona coupe of this era for many years.
1969 Toyota Corona Advertisement - Picture courtesy of Toyota - 4 1969 Toyota Corona Advertisement - Picture courtesy of Toyota - 2 1969 Toyota Corona Advertisement - Picture courtesy of Toyota - 3 Zemanta Related Posts Thumbnail

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Adventures In Marketing: Outrun Satan’s Temptations In a Renault Clio http://www.thetruthaboutcars.com/2012/05/adventures-in-marketing-outrun-satans-temptations-in-a-renault-clio/ http://www.thetruthaboutcars.com/2012/05/adventures-in-marketing-outrun-satans-temptations-in-a-renault-clio/#comments Thu, 17 May 2012 15:30:49 +0000 http://www.thetruthaboutcars.com/?p=444774 In 1999, you could still buy a brand-new Peugeot 504 in Argentina. With such a classic French automobile available, Renault’s marketers had to come up with an extra-special advertising gimmick to move those Clios off the lot. How about El Diablo?

For you non-Spanish speakers (I can’t find a good subtitled version), it goes like this: Satan (in snazzy red silk tie) offers the Clio driver women, money, and power in exchange for his soul. Driver refuses. Satan tells driver he doesn’t understand anything about life. Driver responds “You don’t understand anything about cars!” and evades the onrushing trucks via a suspension-of-disbelief-required maneuver on the dirt shoulder. Would this have happened in a Peugeot 504? No, because Satan would have fallen asleep due to the spacious back seat and comfy 504 ride.

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Adventures In Marketing: In An Alternate Universe, the Corolla Is All About Sex http://www.thetruthaboutcars.com/2012/04/adventures-in-marketing-in-an-alternate-universe-the-corolla-is-all-about-sex/ http://www.thetruthaboutcars.com/2012/04/adventures-in-marketing-in-an-alternate-universe-the-corolla-is-all-about-sex/#comments Thu, 05 Apr 2012 15:45:59 +0000 http://www.thetruthaboutcars.com/?p=438453 Having suffered behind the wheel of a few rented Corollas during my travels with the 24 Hours of LeMons Circus, I’m here to tell you that the current generation of Corolla— the version you get in rental fleets, at any rate— is one of the least fun motor vehicles you can buy. I am convinced that the suits at Toyota have ordered their top engineers to devise a Fun Prevention Control Module™ for the Corolla, a little box under the dash that does everything from preventing you from finding a good song on the radio to ensuring that you will never, ever be able to pull off even a half-assed e-brake turn in a muddy racetrack paddock. With the FPCM™ in full effect, you’ll drive your Corolla for hundreds of thousands of trouble- and fun-free miles, all the while fantasizing about setting the thing on fire and giving some crackhead $119 for a much more fun ’95 Mercury Mystique rolling on three space-saver spares. So, it came as a shock when I spotted this Corolla-hustling ad on a Saigon Toyota dealership during my recent trip to Vietnam.
According to Toyota’s global website, the Corolla Altis “throws in a staggering change that will definitely blow you away.” Wait, a 21st-century Corolla that will blow you away? A woman in red high heels flashing a few yards-o-leg… associated with a Corolla? What’s going on here? Could this be the foot in the door that banishes the FPCM™ from the Corolla and brings us back to the spirit behind the FX16 Corolla? Well, probably not. But we can hope.

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Junkyard Find: 1978 Datsun 510 Sedan http://www.thetruthaboutcars.com/2012/03/junkyard-find-1978-datsun-510-sedan/ http://www.thetruthaboutcars.com/2012/03/junkyard-find-1978-datsun-510-sedan/#comments Thu, 15 Mar 2012 13:00:04 +0000 http://www.thetruthaboutcars.com/?p=435066 Wait a minute— this Malaise Era heap, with its solid rear axle and AMC Hornet-esque lines, this car can’t be a 510! That’s what I thought when I spotted this car at a Northern California self-service yard last month, having forgotten that Nissan’s American marketers slapped 510 badges on the 710/Violet/Stanza/200B for the ’78 and ’79 model years. This is the first time I’ve seen one of these things in at least 20 years.
This car was no doubt a perfectly serviceable commuter, with its L20 engine and nicer-than-the-Chevette interior, but it’s no more a 510 than the ’91 Olds Calais Quad 4 was a 442.
This factory FM radio was probably a $300 option when new. Yes, the old days sucked in many ways.

17 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 01 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 02 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 03 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 04 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 05 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 06 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 07 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 08 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 09 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 10 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 11 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 12 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 13 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 14 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 15 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 16 - 1978 Datsun 510 Down On The Junkyard - Pictures courtesy of Phillip 'Murilee Martin' Greden 510 Zemanta Related Posts Thumbnail ]]>
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Adventures In British Leyland Marketing: You Ain’t Seen Nothing Like the MG Maestro Yet! http://www.thetruthaboutcars.com/2011/11/adventures-in-british-leyland-marketing-you-aint-seen-nothing-like-the-mg-maestro-yet/ http://www.thetruthaboutcars.com/2011/11/adventures-in-british-leyland-marketing-you-aint-seen-nothing-like-the-mg-maestro-yet/#comments Wed, 16 Nov 2011 19:00:35 +0000 http://www.thetruthaboutcars.com/?p=418436 Even though I’ve never been in a Austin/MG Maestro, I feel fairly confident in stating that the Rover Group’s little front-drive compact was unexciting at best. Still, the advertising folks must have though (after 11 rounds of Singapore Slings down at the pub) we can make it look cute and sexy!

You decide. Bachmann-Turner Overdrive plus models in post-apocalyptic/crypto-punk outfits plus a general jittery sense of enforced silliness equals… big sales? Not really. The surreal touch of having the post-chick-consumption car say “BURP!” with a Mylar balloon poking out of the trunk adds something special, though.

You want happy silly instead of grim silly? Those ad hucksters should have gone to Japan for some education in making miserably underpowered small cars look fun. For example, pick just about any Starlet ad.

Or they could have talked to Renault’s UK-market ad agency about combining music and babes to make a boring commuter car look exciting. Poor British Leyland. Hey, do you think the Maestro had any Whitworth fasteners?

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