Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.
Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.
Check them all out … after the jump!
Vast amounts of witless cash arrived at Scottsdale this week. To wit: the first serial production Acura NSX — or, at least, the right to order it — sold for $1.2 million at Barrett-Jackson on Friday.
For that $1.2 million (plus somewhere between $156,000 and $205,700 for the car itself), winning bidder Rick Hendrick (yes, that Rick Hendrick) will be the first “normal” person to enjoy such model-specific features as automatically reversing cat bolts, tires that don’t grip (if so equipped) and a painstaking 12+ month wait to 60 mph.
At least Acura and Mr. Hendrick will get the warm-and-fuzzies. All that crazy auction money will go to the Pediatric Brain Tumor Foundation and Camp Southern Ground in Georgia, and not Honda’s Formula 1 engine development program.
Yes, dear readers, I do read the comments. I try and chime in when I can, but I have a day job that doesn’t always allow me to monitor, refute, or verbally flog every remark, even when warranted.
Wednesday, prolific commenter CoreyDL noticed a blurple Acura CL lurking behind my beloved Gallic pile of rust. Somehow, I’d forgotten about these, even though a former neighbor had a beautiful metallic orange CL Type S that always caught my eye.
In other words, I’m running out of ideas. Keep up the comments and suggestions!
In the comments for “QOTD: Are All These Turbocharged Cars Going to Last?” there was a long discussion on whether dashboard entertainment systems were also a weak point in modern cars. Well, it’s turned out to be a weak point in my 2004 Acura TSX.
It’s a first-generation TSX with a 6-speed manual gearbox and a total hoot to drive, but the dash computer/radio has always been a problem. The high-mounted LED display failed and was fixed under a recall (the problem was a bad chip in the radio). It gave up the ghost again nine years later and the dealer threw up his hands at fixing it for free. Now the infotainment system constantly reboots rendering it unusable.
My question: Is it worth having this problem fixed on an 11-year old car?
Despite selling all the damn crossovers they want, automakers are lining up to show off what they envision next for their future sedans. Case in point: the Acura Precision Concept. The four-door NSX-ish looking car was unveiled Tuesday at the North American International Auto Show and, according to the automaker, it’s a sign of things to come — especially its grille.
The car has all the concept earmarks: comically large wheels, no mirrors, no door handles, tight shoulders and wide hips, just like its tease last year suggested.
The impossible curves and straight lines only confirm that Japanese automakers have lost their damn minds and it’s great.
It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.
On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.
However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”
Let’s find out.
Chris Tonn’s find of a stock, low-mileage 1998 Acura Integra GS-R is definitely a rare one. It certainly had me feeling giddy as a past and present Integra GS-R owner. And then I saw the asking price — $11,800 — and nearly fainted.
On the magical internet scale of nice price to crack pipe, this is the lovechild of Robert Downey Jr. and Charlie Sheen. Allow me to explain.
Honda announced Friday that it had found a logjam in its news department, and summarily fixed the problem by releasing a month’s worth of news for the automaker in about an hour.
The logjam apparently precluded the release of information it had for the North American International Auto Show next month, namely an Acura sedan concept with hood lines like an NSX and hips like a Playmate.
The so-dubbed “Precision Concept” will make its bow next month and foretell the company’s future plans for performance sedans. According to Car and Driver, Acura general manager John Ikeda said there was much to be read into the car’s long hood — which may mean a longitudinally mounted mill and rear-wheel drive. (Read More…)
I have absolutely no idea how the B&B does it.
WordPress gives me notifications every time someone comments on something I’ve written, and the volume of your posts is overwhelming. Please don’t consider this a criticism — far from it. I appreciate everything the B&B has done to welcome me to these virtual pages over the last eight months, and I try to read and I do appreciate every comment you make.
This week, as I looked at German Hatches of the ’90s, I counted at least ten comments asking why anyone would consider an BMW E36 hatch or a VW Corrado over the contemporary Acura Integra GS-R. Perhaps I’ve been trying to hide my inner Honda/Acura fanboy, but I’ve relented to the wisdom of the TTAC hivemind and went shopping at the temple of VTEC.
Forbes reported that American Honda and Acura are effectively finding owners of potentially defective Takata airbags through social media and rolling billboards plastered on their trucks.
The automaker, who has been particularly aggressive in finding and recalling its cars with defective airbags, is pushing messages to potential owners in their Facebook feed. The automaker may be matching Vehicle Identification Numbers obtained from state agencies with names and locations in Facebook. (Read More…)