Back in September, I wrote a piece lamenting the death of Honda’s high-perofrmance hallmark, the twin-cam VTEC 4-cylinder engine. It was just the sort of article many of you are fed up with: a lengthy piece filled with flowery prose and Honda fanboy-ism sprinkled with a condescending explanation of the auto industry’s inner workings. Miraculously, it was fairly well-received. But I’ve had a change of heart.
A 10 percent drop in sales experienced by Acura in 2013 has led parent company Honda to form a new business planning and development group with the long-term goal of overhauling the brand’s identity.
The best part about working at TTAC has very little to do with the constant press car access, the barely-disguised graft known as “new car launches” or having various varieties of invective spewed at you by tens of readers each day. No, the real fringe benefit is that you are paid to spend a fair amount of your waking hours reading and researching about cars, and that includes browsing the online classifieds for strange and obscure cars.
The 2014 Chicago Auto Show marks the 25th anniversary of the introduction of two of God’s most perfect creations: The Mazda Miata and the Acura NSX. Long-time readers will know that I have a strong affinity for both of these cars. The Miata was the first car I ever owned, while the NSX remains a focal point in my relationship with the automobile.
Everyone is eager to read Acura its Last Rites, but in the United States, it managed to outsell Audi last year. Despite having little to offer enthusiasts and traditional fans of the brand, the RDX and MDX are unqualified successes: the RDX outsells all of the small crossovers from Germany’s luxury bands (Audi Q5, Mercedes-Benz GLK etc.) with the larger MDX outsold only by the Lexus RX and Cadillac SRX respectively. As much as Acura touts the NSX as the future of the brand, what they could really stand to use is another crossover, one that slots below the RDX.
Acura might be next to jump on the B-segment crossover train, with a new model based on Honda’s Vezel apparently under consideration. Automotive News reports that Acura is considering such a model for China, and possibly other markets, given the popularity of models like the BMW X1 and Audi Q3. The vehicle in question would be built in China for the Chinese market, but there’s no word on whether it would be produced in Japan for other markets. The SUV-X concept, above, previewed such a vehicle, but was shown only on the Chinese auto show circuit.
“There aren’t many bad cars on the market,” is the trope trotted out by auto reviewers when justifying their enthusiastic response to whatever is trotted out in front of them at the Lowes Santa Monica on Wave 2 of the latest press launch. The post-recession era is one where the quality of the average car has never been higher, at the expense of idiosyncratic flaws that give cars character. Sure, there are always the whipping boys of the market, namely cars people actually buy like unibody crossovers and some that people don’t, like big, front-drive sedans.
We’re a bit late on this one, but it’s still worth noting that both the Acura TL and TSX will soon fade into history, and will be replaced next summer by the TLX.
It wasn’t that long ago I had an Acura RLX for a week. If you recall that review, I came away liking the car but found little joy in the price tag. Despite wearing a fantastic stitched leather interior, there was just no way I could justify the $10,000 premium over the AWD turbocharged competition from Lincoln, Volvo and others. Can a new dual clutch transmission and three electric motors turn the RLX from being a good car with the wrong price tag to a value proposition? (Read More…)
Speaking at a preview event for the next-generation Hyundai Genesis, Hyundai CEO John Krafcik defended his company’s decision to forgo establishing a seperate luxury channel for cars like the Genesis and Equus. While the rationale put forth usually revolves around the exorbitantly expensive pricetag for launching a new brand and an all-new sales network, Krafcik put it from another angle.
Though fans of the NSX may need to wait until 2015 to throw down the hammer with Tony Stark and Thor, most Acura consumers will get a chance to utilize the automaker’s new SH-AWD hybrid powertrain anchoring the 2014 RLX Sport Hybrid to the road.
The naturally aspirated engine has always been a cornerstone of Honda’s engineering philosophy, but the company looks set to abandon that in the near future, with a move to turbocharged engines happening by the end of the decade.
Late breaking news from Los Angeles – this month’s LA Auto Show will herald the debut of the RLX Sport Hybrid All-Wheel Drive, nearly a year after the front-drive V6 RLX debuted.
The Acura ILX has been derided as being nothing more than a gussied-up Honda Civic, an analogy that I too applied to the compact Acura when it first arrived. But then our own Brendan McAleer caused me to question my dismissal of the ILX. How many shoppers out there are willing to option-up a base model by 50% and don’t think twice about the fact their “limited” model looks just like the base model? All of a sudden the ILX, especially the 2.4L model we tested made sense to me. What was the revelation? Click through the jump to find out.
In a rather promotional feeling interview with Bloomberg, comedian and noted car collector Jerry Seinfeld discusses his growing relationship with Honda Motor’s Acura brand. Last year’s Super Bowl featured an ad for the upcoming revival of the NSX sports car scripted by Seinfeld himself, with a cameo from Jay Leno, riffing off of the two comics’ reputation as serious collectors. More recently Acura has become the sole sponsor of Seinfelds popular “Comedians in Cars Getting Coffee” webcasts. Jerry told the news agency that in general he’s not a fan of car advertising.