Tag: Acura

By on November 14, 2016

2017 Acura MDX Front

Burying its loathed “shield”-style grille in the deepest depths of history’s dustbin is a big part of Acura’s plan to reverse falling sales, but product seems to be at least as big a problem as design.

The automaker, which has seen its U.S. sales fall 10.5 percent so far this year, is in the midst of a design pivot, though many feel that the brand needs a bigger shake-up then just a “diamond pentagon” grille. (Read More…)

By on October 26, 2016

2017 Acura TLX with GT Package

If you’re looking to add a subtherapeutic dose of sex appeal to your TLX, Acura has a new GT package with your name on it. The automaker claims the race-inspired offering embodies track-proven performance and marks the company’s racing heritage.

To Acura, this package may embody, symbolize, exemplify, personify, and represent all sorts of great performance-related concepts. What it actually delivers to the consumer is another story.

There’s desperation lurking in this package.

(Read More…)

By on October 12, 2016

2015 Chrysler 200 Steering Wheel Buttons, Image: FCA

Ronald writes:

I have an hour-plus commute with light to moderate traffic that fluctuates between 50 to 70 miles per hour. Adaptive cruse control would be great, but how cheap of a used car can I find with the technology?

(Read More…)

By on June 30, 2016

Honda-Accord-USA-2001

The U.S. National Highway Traffic Safety Administration broke from its orderly recall of potentially dangerous Takata airbags today to warn drivers of certain 2001–2003 Honda and Acura models.

New tests show a certain subset of the faulty airbags, linked to 14 deaths worldwide, have a much higher risk of exploding in the event of an accident — a likelihood of up to 50 percent. The NHTSA is urging owners of these vehicles to avoid driving them.

Because of the age of the models, the agency issued an appeal to the public to help track down unrepaired vehicles. (Read More…)

By on June 10, 2016

2017 Acura ILX blue

There is a new Honda Civic on a new platform with a very well-equipped Touring trim available. The tenth-generation is a hot seller and it claimed top sales honours among passenger cars in April.

Yet sales of another car, based on the old Honda Civic’s platform, are on the rise. Indeed, sales of the Acura ILX, admittedly updated for 2016 but very much a close relative of the ninth-generation Civic, have risen nine percent in a car market which tumbled eight percent through the first five months of 2016.

Why? (Read More…)

By on May 22, 2016

Lexus LFLC Concept, Image: Lexus

… unless you’re Chinese, in which case Japanese luxury brands are definitely designing those grilles for you.

According to Automotive News, China is poised to eclipse the United States as the number one luxury car market. To get ready for that eventuality, Japanese luxury car brands are designing their cars to cater to the tastes of affluent, young, Chinese car buyers.

(Read More…)

By on April 29, 2016

acura30

Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.

It’s not pandering for vehicle sales, it’s a relationship, see?

Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. (Read More…)

By on April 25, 2016

Acura CDX

Honda’s Chinese subsidiary is proud of the upcoming Acura CDX compact SUV, as it’s the first Acura designed for, and built in, that expanding car market.

Based on the Honda HR-V, the CDX tries to erase all signs of its body donor’s identity. Among other things, the new model adds shapelier flanks, conventional rear door handles, Acura’s new corporate diamond grille, and taillights that align with the brand. (Read More…)

By on April 18, 2016

2017 Acura NSX Exterior-004

I remember it like it was yesterday.

I was working for a crazy little company in Fremont, California in 1995. One day the boss-man pulled up in a shiny new Acura NSX. It was low. It was foreign. It was cool. Little did I know the bitchin’ Acura in the parking lot would upset the supercar apple cart.

Twenty-five years ago, Honda put the big-boys on notice with a fast, economical and reliable supercar. Yes, reliable and supercar can be used in the same sentence without irony when speaking of a first-generation NSX.

If you set the way-back machine to 1990, you’ll realize it was a different world. Supercars were rear-wheel drive, few made more than 300 horsepower, and a modern Volvo wagon would probably eat them alive on a track. By the time the NSX was euthanized in 2005, the competition had more than caught up and Honda decided its resources were best used elsewhere.

For 2017, Acura has resurrected the NSX name and applied it to an all-new mid-engine coupe, but can it fill the big shoes left by its predecessor?

(Read More…)

By on March 23, 2016

2017 Acura MDX Front

Acura has two big changes in store for the refreshed 2017 MDX; one up front and in your face, the other hidden beneath its mainly familiar flanks.

The automaker’s flagship luxury SUV, revealed at the New York Auto Show, drops the “silver shield” grille that has adorned the face of Acuras big and small for years, favoring a diamond pentagon mouth reminiscent of the Acura Precision concept.

Acura said the Precision signaled a new design direction for the brand, so consider this the first shield to drop. (Read More…)

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