Tag: acura rdx

By on August 23, 2017

2017 Acura CDX - Image: Acura ChinaThe long-established U.S. auto industry is essentially impossible to turn on its head. An automaker can’t simply show up with a new brand or a new philosophy or new design tactics and instantly upset the apple cart.

Just as you can’t teach an old dog new tricks, it’s difficult to teach an old automobile market to adopt new buying habits. Market share swings are incremental. Progress is slow. At Acura, for example, facelifts of the TLX and RLX sedans and improved availability of the MDX (after moving some production to Ohio) will likely not combine to increase the brand’s market share by even one-tenth of one percent.

Given the difficulties faced by Acura in America — sales have fallen by more than a quarter since 2005 — Honda’s premium brand is turning its gaze to a larger, fresher, less established market. A market where buying habits are not cemented, where market share is still up for grabs, where market-specific vehicles are the norm.

And if Acura can soon succeed in China, where the brand has high hopes for the near-term, then Acura stands a much better chance of succeeding in America. (Read More…)

By on August 15, 2017

2018 Honda Accord Touring - Image: HondaThe Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX. (Read More…)

By on January 22, 2015

All-New 2016 Honda Pilot SUV to Make Global Debut at 2015 Chicago

Within an hour of each other on February 12, Honda and Acura will debut the 2016 Pilot and RDX at the 2015 Chicago Auto Show.

(Read More…)

By on March 21, 2014

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“This life came so close to never happening” -David Benioff, The 25th Hour

A bit of fortuitous timing can make all the difference. Just missing a particular wave by even the briefest interval can radically alter a particular outcome.

(N.B. Unlike most Sunday Stories, this story is true. Names, dates and other details may have been modified.)

(Read More…)

By on January 31, 2014

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Everyone is eager to read Acura its Last Rites, but in the United States, it managed to outsell Audi last year. Despite having little to offer enthusiasts and traditional fans of the brand, the RDX and MDX are unqualified successes: the RDX outsells all of the small crossovers from Germany’s luxury bands (Audi Q5, Mercedes-Benz GLK etc.) with the larger MDX outsold only by the Lexus RX and Cadillac SRX respectively. As much as Acura touts the NSX as the future of the brand, what they could really stand to use is another crossover, one that slots below the RDX.

(Read More…)

By on June 6, 2012

Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.

(Read More…)

By on February 9, 2012

Doing things The Honda Way involves as much blind faith in one’s methods as it does a quantifiable formula for success. While the company has had many successes (the 1973 Civic right up until the most recent Civic), there have been mis-steps, like the first-generation Odyssey and the lack of a V6 in the 1994-1997 Accords. The one common denominator is that no matter what, Honda remains convinced that their way is the best and only way of doing things, and they’re not interested in hearing any other opinions.

(Read More…)

By on February 7, 2012

Acura showed off their 2013 RDX, featuring a 3.5L V6 with 33 more horsepower than the outgoing model and substantially improved fuel economy.

(Read More…)

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