Tag: acura rdx

By on March 21, 2014

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“This life came so close to never happening” -David Benioff, The 25th Hour

A bit of fortuitous timing can make all the difference. Just missing a particular wave by even the briefest interval can radically alter a particular outcome.

(N.B. Unlike most Sunday Stories, this story is true. Names, dates and other details may have been modified.)

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By on January 31, 2014

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Everyone is eager to read Acura its Last Rites, but in the United States, it managed to outsell Audi last year. Despite having little to offer enthusiasts and traditional fans of the brand, the RDX and MDX are unqualified successes: the RDX outsells all of the small crossovers from Germany’s luxury bands (Audi Q5, Mercedes-Benz GLK etc.) with the larger MDX outsold only by the Lexus RX and Cadillac SRX respectively. As much as Acura touts the NSX as the future of the brand, what they could really stand to use is another crossover, one that slots below the RDX.

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By on June 6, 2012

Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.

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By on February 9, 2012

Doing things The Honda Way involves as much blind faith in one’s methods as it does a quantifiable formula for success. While the company has had many successes (the 1973 Civic right up until the most recent Civic), there have been mis-steps, like the first-generation Odyssey and the lack of a V6 in the 1994-1997 Accords. The one common denominator is that no matter what, Honda remains convinced that their way is the best and only way of doing things, and they’re not interested in hearing any other opinions.

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By on February 7, 2012

Acura showed off their 2013 RDX, featuring a 3.5L V6 with 33 more horsepower than the outgoing model and substantially improved fuel economy.

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