Everyone is eager to read Acura its Last Rites, but in the United States, it managed to outsell Audi last year. Despite having little to offer enthusiasts and traditional fans of the brand, the RDX and MDX are unqualified successes: the RDX outsells all of the small crossovers from Germany’s luxury bands (Audi Q5, Mercedes-Benz GLK etc.) with the larger MDX outsold only by the Lexus RX and Cadillac SRX respectively. As much as Acura touts the NSX as the future of the brand, what they could really stand to use is another crossover, one that slots below the RDX.
Tag: acura rdx
Pursuant to our recent discussions of Honda’s spiral into the mundane – and the market’s warm reception despite this move, here’s another example of one of the big H’s vehicles picking up steam as it becomes more mainstream.
Doing things The Honda Way involves as much blind faith in one’s methods as it does a quantifiable formula for success. While the company has had many successes (the 1973 Civic right up until the most recent Civic), there have been mis-steps, like the first-generation Odyssey and the lack of a V6 in the 1994-1997 Accords. The one common denominator is that no matter what, Honda remains convinced that their way is the best and only way of doing things, and they’re not interested in hearing any other opinions.