Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.
It’s not pandering for vehicle sales, it’s a relationship, see?
Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. (Read More…)