With its minivans and conventional midsize SUVs discontinued, GM relies heavily on its large “Lambda” crossovers—the Chevrolet Traverse, GMC Acadia, and Buick Enclave—to serve the family market. With over 230,000 sold in 2010, they’re easily the best sellers* in the segment. In comparison, Ford shifted only 34,000 Flexes. But, now in their fifth model year, the Lambdas are getting old. With cash short leading up to the bankruptcy, what might be done on the cheap to maintain buyer interest? The winning answer: a new Denali variant of the GMC Acadia.
GM announced today that Buick-GMC sales manager Brian Sweeney has been promoted to the top spot at Buick-GMC after his predecessor Michael Richards left the position after nine days on the job. According to the Detroit News, Sweeney began his GM career at GMC in 1990 and has served as vice president of sales at Saab Cars USA and sales manager of GM’s north-central region.