#a-segment
Still Mum on Venue Pricing, Hyundai Opens Up About Its Baby Crossover
Amid splashy introductions like that of the resurrected Toyota Supra, the 2020 Hyundai Venue‘s debut at the New York Auto Show was a different kind of affair. It’s an entry-level vehicle, at least as far as crossovers are concerned, and its lack of all-wheel drive might have some saying it doesn’t even belong in the crossover camp.
In going smaller, slotting an A-segment vehicle below its still-new subcompact Kona, Hyundai says it’s staking a claim in a segment it expects other to populate. Not losing sight of what the Venue is supposed to be meant avoiding AWD like the plague.
Evidence Exhibit #127 In the Case of Market V. Small Cars: Volkswagen Considering Pulling the Up City Car From Europe
The global auto industry is not a place in which small car production is as straightforward as it was a decade or two ago.
Brought closer to home, Americans are buying roughly 30-percent fewer subcompact cars now than they were just three years ago. With next to no fuel economy advantages; limited payment upside; and less refinement, power, and space, why would a car buyer choose a subcompact over a compact sibling? Most buyers don’t. In the United States, compact car sales are five times stronger than subcompact sales. August’s top three compacts (Civic, Corolla, Cruze) outsold their subcompact brethren (Fit, Yaris, Sonic) by more than seven-to-one.
Many automakers don’t even bother selling their smallest cars in North America. Mazda’s latest 2 never saw U.S. import. FCA has left the compact market, having long since left the subcompact sector to rivals. Subaru doesn’t dive below the Impreza platform. And Volkswagen stops at the Golf, leaving the subcompact Polo for more small-car-friendly countries.
But how keen on small cars are those other countries? In some instances, not keen enough. Volkswagen boss Herbert Diess tells Autocar, “Selling small cars is not easy.” And he’s clearly not just talking about F-150-loving America. “It’s a very European problem,” says Diess. As a result, the Volkswagen Up city car, a Lupo successor, may pull out of Europe in favor of emerging markets only.
Volvo, Geely Aiming For BMW, Mercedes With A-Segment Lineup
Volvo, with parent company Geely, is developing a lineup of premium A-segment vehicles aimed at the BMW 1 Series and Mercedes A-Class.
Smaller Jeep To Slot Beneath Renegade
Though the Jeep Renegade already bowed at the 2014 Geneva Auto Show, the off-road brand has plans for not only a fullsize SUV similar to the discontinued Commander, but an A segment SUV slotted beneath the Renegade, as well.
Montreal Has Monopoly On A-Segment Debuts
Generation Why: Chevrolet Pours Water On The Spark
Chevrolet is slowly launching the Spark subcompact in select markets across the United States, with more MTV/Viacom-derived “millenial focused” ad campaigns. But Chevrolet is being cagey, if not evasive, regarding projected sales.
Chevrolet Spark Pricing Will Undercut Sonic
Chevrolet’s Spark minicar will go on sale in July starting at a price point below the Sonic’s $14,600 (destination included). The Korean-built minicar competes in the “A-segment”, alongside the Fiat 500, Smart Fortwo and Scion iQ.
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