Mercedes-Benz is giving the world an artful taste of its next generation of compact cars with its “Aesthetics A” design study. The updated design adopts a rounded, flowing look without the complete abandonment of hard edges. Benz claims the new aesthetic is the evolution of the current “Sensual Purity” design’s organic and tapered shapes. Great marketing, but it just makes the next design philosophy sound less intricate and involved. It sounds a little boring, although we won’t know for sure until we see a finished car.
In the abstract, however, the study hints at the general shape of eight new compact models coming from Benz over the next three years. The new A-Class, B-Class, GLA, and CLA will all be touched by the less curvaceous styling identity, which includes an imposing grille. A new compact sedan will arrive to rival Audi’s A3, along with an additional crossover to serve as an alternative to the GLA. All of the vehicles will make use of Benz’s modular front architecture platform (MFA) and move closer to in shape to company’s larger sedans.
After a report appeared claiming that Nissan is scrapping a joint development effort with Mercedes-Benz, the Japanese automaker’s CEO says the two partners haven’t split up.
Japan’s second-largest carmaker and Germany’s oldest made an agreement in 2010 to share engines and platforms for Infiniti and several compact Mercedes-Benz models. A new platform is planned for a cooperative factory in Mexico opening this year, and a decision to back out would throw a wrench into the future of the $1 billion plant (Read More…)
What will the next Mercedes-Benz A-Class look like? Theophilus Chin gives his take on a coupe version with the render above.
Aside from Infiniti sharing engines with Mercedes, the Daimler-Nissan joint venture will also lead to production of the next-gen CLA and an A-Class sedan at Nissan’s plant in Aguascalientes, Mexico.
Canada and the European Union’s newly inked free trade agreement will eliminate the 6.1 percent tariff on imported vehicles, but one big obstacle remains: the lack of harmonization between Canadian and European vehicle standards. According to a report by The Globe and Mail, Mercedes-Benz Canada’s President is calling for an end to the differing standards, which feature unique requirements and add costs to Canadian vehicles.
They don’t call you guys the Best&Brightest for nothing, I tell ya.
When I complained that Mercedes-Benz was using Renault-sourced diesel engines in its small cars, one of our Deutschland-based readers disagreed with my “facts”. Which is fair, because I got my facts from a variety of US-based auto media, and he’s getting his from, well, Germany.
Mercedes-Benz is apparently preparing for a new line of models to slot below the A-Class, to better compete with MINI.
Whenever the good folks at Daimler hear about European overcapacity, they ask: “Why can’t we have some of it?” Daimler’s compact cars are so popular that the plants in Rastatt, Germany, and Kecskemét , Hungary, are already bursting at the seams, and will even more so once the new A-Class starts shipping in fall.. Therefore, Daimler outsourced A-Class production to Valmet, the Finnish contract manufacturer. (Read More…)
“A stands for attack,” pronounced Dieter Zetsche, CEO of Daimler Benz, in Geneva, With a quivering stach, Dr. Z unveiled Daimler’s new attack dog, the new A-Klasse. (Read More…)
Ever get the feeling that the car game is dealing with some malaise? Dieter Zetsche sure seems to. “The definition of luxury will be somewhat different,” Doctor Z tells the Wall Street Journal. “It will be fewer CO2 emissions and more modesty in appearance.” And this from the company that sells cars on the back of a brand dripping with immodesty and ostentation. But no matter, the decision has been made: Zetsche wants to chase what the WSJ terms “Americans’ growing interest in downsized models that offer upscale features and finishes.” Wait, growing interest? The MINI sells decently, but the A3 (fewer than 3k units sold year-to-date) and 1 Series (fewer than 10k units year-to-date) are hardly setting the luxury segment on fire. Damn the torpedoes, people want green modesty, and Zetsche’s going to give it to them with four compact models planned for the US sometime after 2011.
For sure, there will be another B-class, which will be pretty similar, address the same customer as the B-class today. The three other body styles clearly intend to target additional and different segments from the one that we can target today, including gender barriers.
Smaller, greener and more identity-politics-y. That sounds like just what the luxury market has been begging for! And we haven’t even started in on the cost-cutting yet.