Tag: 9-3

By on September 19, 2013

Saab re-starts production

After years of rumors and speculations of the will they/won’t they variety, a brand-new Saab 9-3 has – finally! – managed to roll down the assembly line! Don’t be fooled by the fact that this new Saab looks just like the 2009 models the company was building when it was spun off from GM’s bankruptcy, however. This car features all-new components designed by Saab engineers and manufactured in Trollhättan, Sweden.

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By on October 31, 2011

According to svd.se, this is an image of the next-generation Saab 9-3, as revealed in a presentation to Sweden’s National Debt Office. Based on a new Phoenix platform that is supposedly under development (although with what money is unclear… new platforms typically cost around a billion dollars to develop), the new 9-3 will be the first Saab developed by the brand since gaining independence from GM. If, in fact, the company survives long enough to bring it to market in the 2013-2014 projected timeframe. And, based on all the news we’ve seen, the chances of Saab surviving, let alone developing a new car on a new platform, are extremely slim. But if you’re still holding out hope for The Industry’s Most Troubled Brand ®, this might inspire some more wholly unjustified optimism… as might the leaked image of Saab’s future product “plans.” Just don’t come crying to us when this all falls apart again in mid-November…

 

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