I appreciate the novelty of a new design as much as the next guy, but have never understood the four-door-coupé. I mean, aren’t these terms mutually exclusive? A coupé can’t have four doors and a car with four doors can’t be a coupé? Mercedes started this conundrum with the CLS back in 2004, and then Volkswagen decided to jump on the bandwagon to bolster Passat sales with the CC in 2008. It was only a matter of time before VAG decided to compete with the CLS head on with the A7. After all, Audi has had model envy for years, and if they are to stay on track with world domination, they need to attack the mainline Germans at every body style. Not one to rest on laurels, Mercedes has redesigned the CLS for 2011. Michael Karesh wrangled an A7 out of Audi back in July, and Mercedes let me take theirs for a week. Let’s see if the CLS has what it takes to reign supreme in this extremely small niche.
The ad for the new Mercedes GLK is targeted straight at owners of MB’s ML and GL SUVs. After all, the new GLK gives you the “same innovation in a smaller design.” Same agility. Same suspension. Same luxury. Same depreciation (my add). So, why bother paying more for one of Mercedes’ more much macho trucks? Sure, this baby brother routine hurts the automaker. The Nissan’s Rogue’s Murano-i-cide is but one example where a new, smaller vehicle robbed Peter to pay Paul less. But that’s the way it is. In Bailout Nation’s new era of hunker down austerity, downsizing is almost as fashionable as having a job. Big ticket buyer meets smaller ticket price on the dark side of town. The carmakers must figure that what they lose in profit they’ll recover in volume. Ask GM how well that works. In that sense the Mercedes GLK is a born win – loser. Or is it?