There’s a “problem” with the modern performance variant: they are too easy to review. You see, dropping a high-horsepower V8 into anything makes it good. Take the last generation Chrysler 300 SRT8. It’s interior was made from plastics rejected by Lego and Rubbermaid and you’d be hard pressed to tell it apart from the $9.99 rent-a-car special. The big difference with the SRT versions was that Chrysler stuffed a 425HP 6.1L V8 under the hood and a set of pipes that made the 300 sound like sex. The uncomfortable seats, crappy dash plastics and 1990s stereo were distant memories. If Chrysler had managed to fit the same V8 into the Sebring, it would have been the best convertible ever. This time is different. Before the 2013 300 SRT8 arrived, I decided I would not be seduced by Chrysler’s larger, meaner, sexier, more powerful 6.4L engine and review it like any other car. Can that be done?
The look on my passenger’s face says it all. I’ve just late-braked a fully-prepped BMW M3 on Hoosier race tires and we are about to straight-line the infamous “Climbing Esses” at VIR. At well over one hundred and twenty miles per hour. Listen to the photo. Put your ear up to it. You can hear my passenger, a student of mine who wanted to see “the fast way around”, gritting her teeth. You can hear the 6.1-liter HEMI catapulting us down the track at full throttle, a Sprint Cup racer stuffed beneath a Deep Sea Blue bonnet. And, if you listen very carefully, I think you can hear Sara Watkins, who is to me what Mike Rowe is to “The Booth Babe”, singing “Lord Won’t You Help Me.”
The boss man emeritus, one R. Farago, reviewed the 300C SRT-8 more than five years ago. Has the car changed? Not much. So why review it again? It’s simple. The fact that Robert’s article has a whopping three comments means you probably didn’t see it. And, of course, as the self-appointed bad guy in TTAC’s pro-wrestling pantheon, it seemed appropriate that I would use the big Chrysler to ruin the day of some club racers. Here’s how it went.
Fiat/Chrysler CEO Sergio Marchionne was supposed to give a speech in conjunction with the Chicago Auto Show today, but backed out at the last minute, sending Dodge honcho Ralph Gilles in his place. The Chicago Sun Times was able to snag an interview with the globetrotting CEO though, and it features some of Sergio’s more candid (if confusing) comments on the state of new product development at the New New Chrysler. Of particular interest is his very apt criticism of Cerberus’s mismanagement of new product development, specifically the decision to replace the 300 before the Sebring.
The biggest market segments in the United States are the C [midsize cars] and D [large luxury vehicles] segments. If you only have a dollar to spend that’s where you go spend it, especially if you’ve got products that are structurally not working.
The decision was made to invest elsewhere. So we developed a brand-new platform for the 300, a decision that took capital that may have been required elsewhere to go play in a different sandbox. Until you’re clear about where you need the money, where the money needs to be spent to ensure longterm survival – that part of it was substantially missing.