Ford’s F-150 is an important vehicle for Ford and it’s not too much of an exaggeration to say it’s an important vehicle for America. In 2014, the F-150 was not just the most popular truck in America, it was the most popular anything in America, selling more than 740,000 examples. For those that love their numbers, that is more F-150s than everything Hyundai sold in the USA put together.
Redesigning the F-150 isn’t just putting Ford’s profits on the line. Hundreds of suppliers and countless employees are worried about Ford’s aluminum gamble.
Luxury roadsters have always been niche vehicles. With the economic implosion over the last decade, that niche has become even smaller. Last year the Mercedes SLK and BMW Z4 each sold less than 3,500 units on our shores, down from over 10,000 each back in 2006 and Canadian sales are roughly a tenth of that. While Mercedes is likely crying in their delicious geflügelsuppe, roadster shoppers benefit by being able to drive one of the most exclusive Mercedes models available on our shores. While the last model awkwardly aped the unholy union of a Mercdes F1 car and a bottlenose dolphin, the new model sells itself with sexy new sheet metal, 29 MPG on the highway and a $54,800 base price.