By on September 13, 2017

2016 Mazda CX9 rear - Image: MazdaIt was a tidbit easy to skip over, a tacked-on phrase designed to illicit nary a response, a drip-drip-drip of information without the two latter drips. In Mazda’s press release announcing the addition of more safety equipment to the base Sport model of the 2018 Mazda CX-9, the company briefly made mention of a reconfigured passenger compartment.

“Among the highlights are more features at every price point,” Mazda says, “such as an improved second row for both greater comfort and easier third-row access and greater sound insulation in what is already one of the quietest vehicles in its class.”

An improved second row? Easier third row access? Of all the things the second-generation Mazda CX-9 required, those elements would certainly rank near the top of the list. But is this just a fanciful claim, or did Mazda actually make meaningful changes to the CX-9 less than a year and a half into its lifecycle?

We have answers. (Read More…)

By on September 12, 2017

2016 Mazda CX-9 - Image: MazdaMazda is increasing the base price of its CX-9 flagship by $610 for the 2018 model year.

With more standard safety kit, Mazda’s $32,460 2017 CX-9 (after delivery) now becomes the $33,070 2018 Mazda CX-9.

But can Mazda, which sells the CX-9 at a slower rate than essentially all of its competitors, operate at an even higher price point? The second-generation Mazda CX-9 was already priced at a premium: $775 more than Pilot, $835 more than Highlander, $1,210 more than Pathfinder, $1,370 more than Durango, $1,585 more than the 2018 Traverse.

Mazda doesn’t seem terribly bothered. The majority of CX-9s sold in America are already top-spec Grand Touring and Signature models, higher-margin vehicles that are helping Mazda slowly craft an image as a premium mainstream brand, buoyed along by Driver’s Choice commercials and, as we can see now, CX-9s with $33,070 base MSRPs. (Read More…)

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