By on March 13, 2017

2018 Lexus LC500 front – Image: Lexus

Lexus has lofty goals for the new LC performance coupe, a two-car range encompassing V8 and V6 hybrid cars. The Lexus LC, Toyota’s premium division hopes, will attract 400 buyers in America per month.

That’s a big number.

Granted, Toyota sells more than 1,000 Camrys in the United States every day. In fact, Lexus sells 300 copies of the RX, America’s all-conquering premium utility vehicle, every day.

But the 2018 Lexus LC is not America’s best-selling midsize car 15 years running, nor is the LC the dominant luxury crossover in a market gone gaga for luxury crossovers. The Lexus LC, on the other hand, is a $92,995–106,295 Japanese coupe. 400 monthly sales for a two-door priced in that stratosphere is truly a big number.

And Lexus believes it will outsell the Jaguar F-Type, Porsche Cayman, Mercedes-Benz SLC, and Audi TT. Lexus believes the LC will sell roughly three times more often than the Nissan GT-R ever has. Lexus intends to attract more buyers with the LC than Mercedes-Benz can with The Establishment, the SL-Class; more buyers than BMW attracts with the vast BMW 6 Series range.

Why? Lexus certainly has its reasons. (Read More…)

By on January 11, 2016

2016_NAIAS_Lexus_LC_500_003_40A7CA57F9573A3B781A4B40D7A8FF9552992C8A

Four years after Lexus unveiled its LF-LC at the 2012 North American International Auto Show, the automaker announced Monday that it would put into production largely the same car and call it the LC 500.

Powered by a 5-liter V-8 lifted from the RC-F and GS-F, the LC 500 will be the brand’s largest two-door coupe and mostly complete the turnaround by the automaker they started around four years ago.

Seriously, the LC 500 is by the same people who make the ES 350.

(Read More…)

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