As recently as 2014, U.S. sales of midsize cars were on the rise, albeit marginally. As recently as 2015, U.S. sales of midsize cars were shrinking only modestly, falling less than 2 percent compared with 2014.
In 2016, however, U.S. sales of midsize cars decreased by more than 250,000 units — an 11-percent drop that exceeded the rate of decline witnessed elsewhere in the car market.
This is the seventh edition of TTAC’s Midsize Sedan Deathwatch. The midsize sedan as we know it — “midsizedus sedanicus” in the original latin — isn’t going anywhere any time soon, but the ongoing sales contraction will result in a reduction of mainstream intermediate sedans in the U.S. market.
How do we know? It already has.
The midsize sedan segment continues to be a hugely consequential part of the car market and the overall new vehicle market, but the segment has greatly contracted over the last few years — including the demise of yet another nameplate in 2016.
That makes 2017 the best time to replace the 15-time best-seller with an all-new model. (Read More…)