The Truth About Cars » 2015 mustang The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 16 Jul 2014 01:50:13 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » 2015 mustang 2015 Mustang Will Indeed Be At NAIAS, So Will Cadillac’s Elmiraj Fri, 10 Jan 2014 22:59:52 +0000 IMG_20140110_152823

There’s been some speculation that after Ford’s big multi-continent reveal of the all-new 2015 Mustang that the new pony car will not be seen in public again till the New York Auto Show in the spring. As you can see from the photos taken today at Cobo Hall while the big Detroit show is being set up, the new Mustang be on display. Not just on display, Ford is making a big deal out of the new car and the nameplate’s 50th anniversary. A 1965 Mustang will be on display along with at least one concept car that was part of the original Mustang’s gestation and Ford has set up a Mustang memorabilia shop where attendees to the public part of the NAIAS will be able to buy personalized Mustang mementos. The most obvious sign that the ’15 Mustang will be on display was a 2015 Mustang convertible already on a turntable, under a sheet of protective plastic. An empty turntable nearby will probably hold the coupe.


It wasn’t on the show floor yet, but the fact that there was a sign on the wall of the Cadillac display that read, under its protective coating, “Elmiraj”, means that Cadillac’s highly praised show car, thought to be the basis of Cadillac’s anticipated large flagship sedan (or coupe, according to some reports) will join the new Mustang at the ’14 NAIAS.


Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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PRI 2013: Ford Shows Off its Ecoboost Crate Engine Wed, 18 Dec 2013 13:00:06 +0000 Ford Ecoboost Crate Engine

Ford Racing quietly began offering its advanced, 2.0 liter Ecoboost turbocharged 4 cylinder crate engine earlier this year, without much fanfare. All that changed at the 2013 PRI Show in Indianapolis, however, with Ford’s Ecoboost powered 2015 Mustang twirling away on a giant lazy Susan directly under the giant “Ford Racing” banner mere steps away from the small crate engine, displayed proudly with its (relatively hefty) $8,000 price tag.

This was the first PRI outing (that I’m aware of) for Ford’s turbo 4, and the buzz around it was genuinely positive, with plenty of guys who cut their teeth on DSMs and 2.2 L turbo Chryslers in the- ahem!- 1990s suddenly interested in Ford’s muscular pony. Maybe for the first time, even- all of which bodes well for Ford, who needs to keep the Mustang brand relevant to the Gen-X and Millenial generations of enthusiasts if it hopes to enjoy another few decades of success.

As for specs, Ford’s littlest Ecoboost (crate engine) packs a 252 HP punch served up with 270 LB-FT of torque at just 3000 rpm- not bad for a company that couldn’t get that out of a production 5.0 liter V8 just 20 short years ago. You can check out a few more pictures of Ford’s racy 4-banger, below, and check out Ford Racing’s official 2.0 L Ecoboost page here.


Ford Ecoboost Crate Engine

Ford Ecoboost Crate Engine


Originally published on Gas 2.

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2015 Ford Mustang “Body in White” Coming w/ Ford 9″ Axle Tue, 17 Dec 2013 19:32:37 +0000 2015 Mustang

I was there when Ford debuted its new-for-1999 Mustang Cobra with its “revolutionary” new independent rear suspension. The IRS was a first for the Ford Mustang, and it was a move that Ford’s brass believed would allow the “new edge” Cobra to compete with cars like the BMW M3 for supremacy in the budget super car market. I also remember the very first question that was asked: Will a Ford 9″ bolt in? It was the first question, right out of the box … and it seems like someone at Ford remembers. The new-for-2015 Mustang is going to hit dealers with a new independent rear suspension late next year, and it seems like Ford Racing will have a 9″ live axle option ready.

According to a Ford Racing employee at PRI, the live-axle version of the 2015 Ford Mustang is expected to debut at next year’s PRI show as part of a new “body in white” program intended to attract serious racers to the platform. The body in white 2015 Mustang will also serve to take some of the shine off of bitter rival Chevrolet’s current COPO Camaro and body in white Camaro programs.

Once the live-axle 2015 Mustang racers are out “in the wild”, the parts needed to convert street-going Mustangs from independent rear suspensions to the 9″ setup should become available through Ford Racing and participating dealers. Back in 1999, SVT engineer Eric Zinkosky said the “new independent rear suspension (was packaged) in not only the same space as the solid-axle design, but we had to use the same suspension mounting points. We virtually ‘reverse-engineered’ the IRS from the known suspension hardpoints, and we had to keep everything inside the same box.” Assuming similar thinking went into the upcoming Ford Racing 9″ suspension for the bodies in white, getting a solid axle to help get a high-horsepower Ecoboost Mustang’s power down should be a lot easier than many have feared.


About my source: While I have opted to not give his name, this information came to me from a Ford Racing employee on-hand at the 2013 PRI Show yesterday, 12DEC2013, when I asked if I could look under the hood of the (supposedly) 4 cyl. Ecoboost Mustang spinning on the big lazy Susan at the Ford Racing stand. He said no. I told another PRI old-timer the story about the 1999 Cobra IRS reveal, which the Ford Racing rep overheard. He laughed and said, “Yeah, that’s not ’til next year. We’ll probably announce it at the same time as the body in white program …” but he got called away before he could say “That’s off the record.” Take that how you will.


Originally published on Gas 2.

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Bark’s Bites: The Mustang Is Dead, Long Live The Mustang Thu, 05 Dec 2013 13:55:11 +0000 mattsmustang

(The Mustang in that photo isn’t just here for irony — it’s for sale! Down to $799 OBO… it’s a GT and the seller is a well-known decent guy in Ohio. Contact us for details — JB)

Embargoes be damned. There’s not a soul on the planet who cared about the 2015 Mustang who couldn’t have told you everything you wanted to know about it before today. Independent Rear Suspension. Fastback. EcoBoost 2.3 liter four-cylinder option. No room for the beloved (or maligned, by ZL1 fans) 5.8 supercharged Shelby motor. The first Mustang to become global under Mulally’s pet project, One Ford. Either god-awful ugly or beautiful, depending on the eye of the beholder. It’s hard to remember a pony car that generated this much buzz.

As an owner of a 2013 Boss 302, I take an especially personal interest in this launch. The Boss 302 did exactly what it was supposed to have done in my case—it enticed somebody who had the budget and the inclination to buy an E92 M3 to visit a Ford dealer instead. I’d never, ever thought of myself as a potential “Mustang man” before the introduction of it. In fact, the S197 as a whole did a great deal to change the perception of Mustangs amongst the upper middle class. It no longer seems strange to see a Mustang in the driveway of a $300K house. In 2011, the V6 went from a joke to a 300+ horsepower, respectable, smart option for lower cost performance. The GT brought back the 5.0, much to the delight of all Robby Van Winkle fans. And, of course, the latest incarnation of the Shelby GT500 was simply sublime, providing mind-boggling horsepower and torque in a mass production car that may never be seen again.

But perception doesn’t always equal reality. Something went wrong with this fairy tale. The Mustang hasn’t cracked 100k sales since 2007, and actually had its worst sales run in the fifty year history of the model in the last four years. It has lagged slightly behind the Camaro in sales for several years and has seen the Challenger creeping up in its limited rear visibility as of late.

So perhaps the time for change is now. Perhaps the decision to abandon the live rear axle that has been the most Mustangish of all Mustang qualities was the right one if Ford has any hope of competing overseas. The available paddle shifters may as well be designed to shift paradigms as well as gears. Paddle shifters? On a ‘Stang? The mind boggles just a bit. MyFord Touch is rearing its less-than-well-received head again here, and this time it has KNOBS. GTFO. And apparently, there’s even a place to put your sunglasses in the 2015, you know, for those times when putting them in the glove box just won’t do at all.

I’ve never sat behind the wheel of a 2015 Mustang, never touched its three-inch-wider Mixalotian rear end. I’ve never felt the IRS adjust for the bumpy Kentucky backroads around my town that tend to greatly upset the solid axle of my 302. Visually, it certainly looks every bit a Mustang, so much so that I doubt the man on the street will really be able to identify it as a new model (well, at least from the front). And there’s really no reason at all to not think that this brave new Mustang world won’t be a great improvement over the current generation.

But as I consumed all the leaks and the photos and the hype this week that led up to the announcement, I began to feel something that no thirty-six year old man ever wants to admit he feels. I started to feel a bit of nostalgia. While all the right things are being said about this not being a “global Mustang,” doesn’t it kinda feel like it is? And in an age where American Exceptionalism is routinely mocked, I honestly can’t figure out if I should be proud that Ford is making the equivalent of red label Levi’s for Russian kids available worldwide, or saddened that they are making changes to the fundamental nature of what a Mustang is in order to do it. Does the Mustang NEED to be a global car? Can’t they just sell a few more Focuses (Foci?) over in Europe and call it a day? Should I just end this paragraph with “And I would have gotten away with it, too, if it wasn’t for those meddling kids and their dumb dog?”

Ford says they’ll sell close to 100,000 Mustangs next year. I believe them. I hope they do. But I don’t think that one of them will be to me. I don’t suspect many other Boss or Shelby owners will be lining up either. I’m kind of glad that I got one of the last live axle, touchscreen-lacking, fuel-guzzling dinosaurs. I own a Mustang. Loud, brash, and unapologetic. And I have a feeling that my resale value might have just ticked upwards a bit… but it doesn’t matter. This one won’t be for sale.

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Jalopnik Declares War On Embargoes — And It’s A War They Will Win Wed, 04 Dec 2013 21:17:05 +0000 embargo

In a rather terse and self-consciously matter-of-fact column released earlier today, Jalopnik’s Matt Hardigree drew a line in the sand: the website will not honor any product embargoes not related to new-car drive events and opportunities. He’s careful to point out that it’s business advantages, not ethical considerations, underlying the change in policy.

To the PR people in their metaphorical ivory towers who consider Jalopnik to be nothing but a heavily-JavaScripted sewer for mouth-breathing teenagers, bronys, unemployed Millennials living at home with their parents, and euphoric-fedora-wearing forever-alone virgins who were perma-banned from “9GAG” for failing to meet that site’s minimum IQ requirements, Mr. Hardigree’s decision probably appears to warrant no action other than taking all Gawker-domain email addresses off pre-packaged product communication. The serenity with which they will do so probably closely approximates what the last Brachiosaurus felt as he calmly chewed the first of the day’s ten thousand leaves while watching a bright flash streak across the morning sky, and for about the same reason: their ability to see the future stops at the hindbrain. In the long run, however, everybody will suffer — or almost everybody, including you.

Let’s start by considering the idea of the “embargo”. On the face of it, an auto-journalism embargo is straight-up ridiculous. A car manufacturer decides that they are going to pick a date to release new information about a car. After the date is set, the manufacturer contacts the media and provides them information in a staggered fashion so that everybody has a chance to put said information in front of their customer at about the same time.

It’s at times like these that auto-journalism’s origins — infomercial broadsheets published by manufacturers themselves — are most plainly apparent. In the case of the Mustang, Ford decided that AutoWeek would be “first” and that other sources would follow. This amounts to a direct financial subsidy to AutoWeek, who would theoretically see a substantial rise in circulation with an exclusive new Mustang on the cover. Think about that for a moment. Ford has some power here that can be measured in dollars. If Ford would agree to give exclusive Mustang photos to my personal website, I could look forward to a million-plus hits on that website — and even at ten bucks per thousand hits on the advertising, that would be enough to buy myself something nice.

The new-Mustang pie is big enough to cut into a few different pieces, so other news sources, such as TIME, were invited to participate as well. Had everybody played nice, come New Mustang Day you would have been surrounded by images of the car. It would amount to near-total saturation, reaching nearly everybody who is even dimly interested in automobiles. And if everything had gone properly, the rising tide would have lifted all boats according to Ford’s desires. Insofar as most people can think in a six-month or one-year timeframe, even people who write about cars for a living, it’s safe to assume that a desire to get a starring role in the Mustang review has been on the minds of many people in the business for a while now. Note, for example, that TTAC didn’t receive any embargoed Mustang information ahead of time. We’ll be attending tomorrow’s global reveal meeting in Dearborn, however.

All of this worked perfectly well for decades, until — you guessed it, the World Wide Web. We now live in an era where photos taken at auto shows can be instantly uploaded to websites within minutes, or even seconds with the new Wi-Fi SD cards. (Ironically, the first time I met Mr. Hardigree he was running Compact Flash cards between some rather nonplussed freelance photographers and Ray Wert’s press-room staff at the Detroit Auto Show. He’s always been ahead of the curve, I suppose.) It’s now common for an embargo to be broken on the Web, followed by a flood of reposts and links and whatnot as everybody works at top speed to maximize the clicks before they dry up.

As Mr. Hardigree rather astutely notes in his article, the mechanism of the embargo means that Jalopnik and TTAC are free to publish images of the AutoWeek front cover, even as AutoWeek themselves are unable to do so because they have a signed agreement with Ford explicitly disallowing that behavior. The big bucks that AW was supposed to have made off the embargo will be made elsewhere.

Meanwhile, TIME appears to have completely disregarded the embargo. Presumably, they are unfamiliar with the idea of holding “news” until the subject feels they are ready to have the news printed. Not that TIME is above all sorts of idiocy peculiar to their own brand of “journalism”, but I digress. The bottom line is that the people who played by the rules in the embargo will not benefit.

Which, in the long run, removes any reason to participate in embargoes. As much as AutoWeek doesn’t want to get their news from Matt Hardigree, they like watching him run photos of their own magazine that they, in turn, are unable to publish even less. Better to have a situation where everybody grabs the news at the same time and publishes it as quickly as they can.

And that’s where Mr. Hardigree and Jalopnik come in. Nobody does immediate news like Gawker does. They’re as ruthlessly optimized for that particularly reductionist purpose as a Great White shark. When everybody is free to publish immediately, then the organization that operates with the lowest drag wins. The end of the embargo era will be the Last Trump that signifies the complete ascendancy of the Web over the print rag in the automotive-enthusiast world.

From an ethical perspective, this is brilliant. It will mean the end of the cozy relationships, although Mr. Hardigree’s note that he will respect new-car drive embargoes shows that he won’t go any further in pursuit of transparency than the end of a road paved with buttered bread. It will level the playing field between the Big Guys and the Little Guys, which is a good thing. It will remove the manufacturers’ ability to dangle something ahead of the magazines that looks less like a carrot and more like an actual pinata full of cash. Let’s welcome our new insect overlords, shall we?

Yet you, the reader, will find the era of fast-news only slightly more satisfying than a shopping-mall food court. It means that from now until the end of time you’ll get your information about cars filtered through some intern who has limited education, limited talent, limited resources, and a twenty-minute time limit to get it done — with fifteen minutes being nice if you can do it, Jeremy, you know we value the fastest, most hyperbolic writers here at BigBlogCorp. Ironically, the opening sentence of the Jalopnik article bears the unmissable signs of first-draft writing. Get it done, get it out, get it over with.

Faced with the end of their ability to be anything but last to the party, I’m hoping that the magazines will choose being best as an alternative. That they (hey! we! have I mentioned that I write occasionally for the most awesome magazine this side of Black Tail?) will elevate the craftsmanship, the beauty, the truth of what is presented to you on the printed page. That we will all look forward to each issue of our chosen airline companion with the proverbial bated breath, knowing that what we’re about to read will be more carefully composed and thoroughly researched than anything we ever read on the front page of any blog, including this one.

It’s a tough mission, and not everybody will come back from it — but to be shot down in the pursuit of excellence is worthy of admiration itself, and surely the view from one’s parachute, of the filthy masses screaming and Spiderman-picture-posting and “shitposting” all over each other, will have a grisly beauty all its own.

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