The Truth About Cars » 2014 mazda3 http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 05 Dec 2014 17:06:32 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » 2014 mazda3 http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com First Drive Review: 2014 Mazda3 (With Video) http://www.thetruthaboutcars.com/2013/10/first-drive-review-2014-mazda3-with-video/ http://www.thetruthaboutcars.com/2013/10/first-drive-review-2014-mazda3-with-video/#comments Sat, 19 Oct 2013 16:17:22 +0000 http://www.thetruthaboutcars.com/?p=582817 The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder […]

The post First Drive Review: 2014 Mazda3 (With Video) appeared first on The Truth About Cars.

]]>
2014 Mazda3 Sedan Exterior, Picture Courtesy of Alex L. Dykes

The mainstream compact car segment is the perfect example of the infamous “driving appliance.” The Corolla and Civic sell in enormous volume because they are the middle-of-the-road “white bread” option, not in-spite of the vanilla. Unlike many in the automotive press, I don’t find anything wrong with that. In fact, I love me some Wonder Bread. But sometimes you feel like a pumpernickel, and that’s where the 2014 Mazda3 comes in. Mazda was so excited about their new loaf that they invited me to spend the day with them in San Diego. Want to know if you should spend 5+ years with one? Click through the jump.

Click here to view the embedded video.

Exterior
Accounting for 30% of Mazda’s worldwide volume, calling the Mazda3 their most important product would be putting things lightly. As a result 2014 brings a complete overhaul to every aspect of the 3 and the compact sedan now rides on a platform derived from the larger 6. The “Kodo” design language of the larger sedan has also been brought down to its smaller stablemate to astonishing effect. While the old Mazda3 was all smiles and bubbles, the new 3 is all grown up and aggressive with Mazda’s incredibly attractive grille. Before the 3’s release I was quite torn about who was the fairest of them all but now there is no contest.

2014 Mazda3 Sedan Exterior headlamps, Picture Courtesy of Alex L. Dykes

The 2014 dimensions play a huge role in the way the 3 looks on the road. Mazda moved the A-pillar 3.5 inches to the rear making the hood longer, lengthened the wheelbase by 2.5 inches, dropped the height by 6/10ths and made the whole car 1.6 inches wider. So far so good, but somehow Mazda managed to slash the front overhang and increase the wheel-to-front-door distance to an almost RWD like proportion. That would probably have been enough in a segment dominated by slab sides, but Mazda puts two distinctive character lines to separate the 3 from the pack. Out back we have tail lamps that mimic the front styling and your choice of a hatch or a trunk. Opting for the hatch gives the Mazda3 a side profile reminiscent of BMW’s X1, not a bad thing to be reminded of.

Interior
The problem with pumpernickel is that people’s tastes are different. The same thing can be said of the new interior. Rather than scaling down the Mazda6’s dashboard, the engineers went for something slimmer without a “double bump” for the infotainment screen. Taking a page out of BMW’s playbook, Mazda sets the 7-inch touchscreen inside a thin housing perched on the dashboard. Think of an iPad mounted to the dash. The look turned off some but I find the style appealing because it maintains a high screen position while reducing dashboard bulk. Mazda’s new “fighter jet inspired” heads up display is similarly perched on the dash, however, instead of being fixed, it folds itself flat when you turn the feature off. The display is as functional as any other heads-up display I’ve seen but the pop-up trick stuck me as being more gimmick than feature. Mazda tells us the reason for not projecting on the windshield which makes sense if you check out how much HUD compatible windshields go for.

2014 Mazda3 5D interior, Picture Courtesy of Mazda

Mazda says they benchmarked the BMW 3-Series interior which, given that BMW’s 3 went downmarket in some ways makes the comparison valid in  a way that it would have been laughable in 2006. Except for a segment average headliner, the plastics and materials choices in the cabin are all top of the class. (A logical finding since it is the newest as well.) Seat comfort proved excellent with well positioned controls and more side bolstering than you would find in the competition’s non-performance models. Rear seat room was a problem for the last generation Mazda3 and, despite the stretch, this continues to be an area where it lags the competition. For the biggest back seats and the largest trunk, look to the Corolla. Toyota’s 2014 offering has more leg room than the mid-sized Mazda6.

Despite a long list of optional features and gadgets, real leather seating surfaces happen only in the sGrand Touring model with mid-range models sporting faux-cow and lower end 3s wearing fabric.  Some comment has been made in the press about the 3’s 1990s era headliner, but it failed to offend me and here’s why: This segment is all about value and value is about cutting corners. Want snazzy dash plastics and metal trim bits-and-bobs? That headliner is the toll you have to pay and it’s one I’m OK with.

MY2014 Mazda 3
Infotainment and gadgets
If you recall my review of the Mazda 6 a few months ago, you’ll know I reserved my harshest criticism for the infotainment and navigation system. Forget everything I said because Mazda has taken customer feedback to heart. The Mazda3 is the first vehicle to receive MazdaConnect. The system combines a bright 7-inch touchscreen with an iDrive/MMI-like controller knob and button array in the center console. Similar to Infiniti’s systems, you can navigate with either the controller, or the touchscreen, or both depending on what is easier at the moment.

The system is as intuitive and snappy as the Mazda6’s is slow and painful. High resolution graphics, a completely redesigned interface and vastly improved voice commands join to create a system that rivals uConnect, iDrive and MyFord Touch for best in the industry. In that comparison the only things MazdaConnect lacks is smartphone app integration and some form of crash-notifying telematics system. If you want to dive into the details, check out the video.

MY2014 Mazda 3

The minimum point of entry for Mazda Connect is $23,340 because you cab only get it in the iTouring model with a $1,600 option package. Ouch. All models that directly compete with the white-loaf get something that looks like a clock radio molded into the dashboard (see the picture above). The logic was to keep the controls high and in the line of sight for the driver to reduce distraction and it does work as intended even though it looks a little odd. If you’re a high roller Mazda offers a high level of tech for this segment with everything from blind spot monitoring and backup cams available to surround sound, radar cruise control, collision prevention systems that will stop the car below 19 MPH (just like Volvo’s City Safety system), parking sensors and automatic high beams.

2014 also brings Mazda’s new “it’s-so-mild-that’s-not-called-a-mild-hybrid” system to the 3. i-Eloop’s is a mild energy recovery system that uses a large capacitor, variable voltage alternator and a DC-DC converter to recover energy when decelerating. The goal of the system is to limit the parasitic loss of the alternator by charging the capacity when you’re braking so that the car can disengage the alternator and use that power while accelerating or cruising. The system can’t help drive the car, which is why Mazda doesn’t call it a hybrid system, but the claim is that it can give you around one extra MPG in certain city driving cycles. Why so little? Because the alternator consumes less engine power than your air conditioning. The system is only available as part of a technology package and only on the top-end sGrand Touring model.

2014 Mazda3 Drivetrain

Drivetrain
Late in life, the old Mazda3 received a partial SkyActiv drivetrain. The reason it didn’t get fully implemented is obvious when you look at the Medusa below. That bundle of snakes is the Mazda “4-2-1″ exhaust manifold which is designed to prevent the start of cylinder 3’s exhaust stroke from interfering with the end of cylinder 1’s exhaust stroke. The convoluted pipes are there so that the catalytic converter, which is no longer “closely coupled” as is all the rage, heats quickly and less heat is lost on the way to the cat. This enormous contraption simply wouldn’t fit in the old 3 because of the shape of the engine bay and the firewall. To make the 4-2-1 manifold fit in the 2014 Mazda3, it was necessary to form an enormous bulge into the car’s firewall and chassis design, something only possible in a complete redesign process.

2014 Mazda3 exhaust manifold

With the final piece of the SkyActiv puzzle in place, Mazda cranked up the compression ratio on their new 2.0 and 2.5L engines to 13:1. Why not the 14:1 that Mazda advertises in Europe? Because in the USA all engines must operate “safely” on regular 87 octane gasoline by law. The boffins tell us that this results in a 5% loss of efficiency vs the higher compression EU engines that will grenade themselves on lower octane fuel.

The base engine for 2014 is a 2.0L 155 horse four-cylinder that’s good for 150 lb-ft of twist and 30/41/34 MPG (City/Highway/Combined) with the 6-speed automatic. If you have the cash you can upgrade to the 2.5L engine (shared with the CX-5 and Mazda6) which bumps these numbers up to 184 horses and 185 lb-ft while dropping fuel economy to 28/39/32.

The 2.0L engine comes standard with a slick shifting 6-speed transmission that is one of the best manuals in the ever shrinking compact segment. Engagement is precise, throws are moderate and the clutch engagement is linear and well-balanced in relation to the motion of the other two pedals. Sadly this transmission can’t be had with the more powerful 2.5L engine. Don’t shoot the messenger. Most Mazda3s rolling off the lot will use Mazda’s 6-speed automatic transaxle which chases efficiency and a direct feel by engaging the torque converter lockup clutch in every gear, as soon as possible, and as long as possible. While Mazda tells us this is unique to the compact segment, ZF’s 8-speed RWD transmission plays the same trick in the name of efficiency. Manual lovers and speed freaks should know that Mazda is cagey about a MazdaSpeed3 only saying that there would not be one “at launch.” Read between the lines if you like.

2014 Mazda3 Sedan Exterior-004

Drive

Being the mechanical geek that I am, one more thing caught my interest: the caster angle. That’s the angle that the steering mechanism acts upon the front wheel. Think of this like a clock with vertical being right at 12:00. Most cars out there have a slight caster angle of maybe 12:03 while the 2014 Mazda3 winds it up to 12:06. Why does it matter? Because we have electric power steering (EPAS). EPAS is the modern equalizer and has made all steering dull and lifeless. By dialing up the caster, you dial up the forces that come back up the steering column from the tires. This means that by the time EPAS dulls everything down there’s the hint of something left. I’d like to say it turns the Mazda3 into a Mazda Miata but I’d be lying. Instead what you get is a hint of feedback in corners and a tiny touch of road feel at other times. Because we’ve been living in a feedback-desert, the taste has overly excited some. No it isn’t your 2007 Mazdaspeed3, but it is livelier than the Focus or Civic.

Zoom-Zoom is more about handling than 0-60 times, made obvious by our 7.6 second run to 60 in a hatchback with the 2.5L engine. If you want more speed in the “non-hot hatch segment”, wait for Kia’s turbo Forte  I didn’t get a chance to test the 2.0L model during the event but my “butt-dyno” tells me it should be about 2 seconds slower and right in line with the competition. It’s when the road starts to curve that the difference is obvious. This 3 can dance. The Mazda is quite simply the best handling and best feeling compact car in stock form. Yes, the Civic Si is a hair more fun but it’s not a main stream car, doesn’t have an automatic and still doesn’t feel as connected as the Mazda. With road manners like these, I’m looking forward to a Mazdaspeed3 vs Focus ST shootout, I suspect the 3 might dethrone Ford’s hot hatch.

2014 Mazda3 Sedan Exterior-009

What about daily driving? It’s all well and good to be the best handling compact, but in order to be a sales success you have to be able to sway some white bread buyers. Sound levels at 50MPH rang in a 73db, below the Corolla but above the Civic. No worries there. The sedan’s ride is on the stiffer side of the segment but quite similar to the Focus, that might be a problem for the average Corolla shopper. The big selling point for most cross-shoppers will be the fuel economy. The sedan with the 2.0L engine and automatic is the volume model and snags 30/41/34 MPG (City/Highway/Combined). That’s one MPG better than Sentra, two better than Civic or Corolla and three better than Focus.  While that doesn’t translate into much cash saved on an annual basis, it is one of the largest purchase factors shoppers site in this segment. I should mention however that the last time we had the Sentra it scored better than it’s EPA rating while the Mazda3 was fairly close to the EPA score. My big take away from this is that Mazda managed to beat the CVT equipped competition’s fuel economy with a more traditional feeling automatic. White bread buyers won’t care about the feel, but the numbers might cause them to take a second look.

With pricing that ranges from $16,945 (sedan) to a hair under $30,000 (loaded hatch) if you check all the option boxes on a Mazda3 hatch, it’s obvious the Mazda spans the price spectrum from white bread in a bag to a paper-wrapped organic artisan cheesy sourdough. Like the Ford Focus, this large price span means the $19,495 iSport and $20,645 iTouring compete with the bulk of Corolla/Civic shoppers while the upper level trims compete with the Ford Focus, Acura ILX, Lexus CT200h, Buick Verano, and the few that shopped Volvo’s defunct C30.

Compared to the Civic and Corolla, the Mazda3 delivers superior dynamics and more premium dash materials in exchange for less tech and no touchscreen infotainment. This is a dangerous trade in a segment known for placing features before fun. On the flip side, the Mazda3 has everything it needs to compete with the Focus, ILX, Verano and CT200h. Mazda’s chassis tuning makes the Mazda the most fun to drive (even considering the ILX 2.4’s Civic Si roots), the infotainment system is entry-level luxury worthy and 2014 brings all full-speed range radar cruise control and ever gadget the Buick and Lexus shopper could want. So is the Mazda3 the perfect pumpernickel for Wonder Bread prices? As good as. Civirolla shoppers who can be convinced to cross-shop will be pleased with Mazda’s sexy exterior, comfortable seats and road manners, but those after large seats and large trunks will return to the white bread alternative. I suspect the near luxury shoppers are the ones that will miss out the most however thinking that nothing this tasty could come in a package with a Mazda logo on it. Their loss.

Mazda flew me to San Diego, put me up in a hotel and fed me stuffed mushrooms.

Specifications as tested

0-30: 4 Seconds

0-60: 7.6 Seconds

Interior sound level at 50 MPH: 73 db

 

2014 Mazda3 Sedan Exterior-007 2014 Mazda3 Sedan Exterior headlamps, Picture Courtesy of Alex L. Dykes 2014 Mazda3 Sedan Exterior-009 2014 Mazda3 Sedan Exterior 2014 Mazda3 Sedan Exterior-010 2014 Mazda3 Sedan Exterior-001 MY2014 Mazda 3 2014 Mazda3 Sedan Exterior-002 2014 Mazda3 Sedan Exterior-003 2014 Mazda3 5D interior, Picture Courtesy of Mazda MY2014 Mazda 3 2014 Mazda3 Sedan Exterior-004 2014 Mazda3 Sedan Exterior, Picture Courtesy of Alex L. Dykes MY2014 Mazda 3 2014 Mazda3 Sedan Exterior-006

The post First Drive Review: 2014 Mazda3 (With Video) appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2013/10/first-drive-review-2014-mazda3-with-video/feed/ 191
Capsule Review: 2014 Mazda3 http://www.thetruthaboutcars.com/2013/09/capsule-review-2014-mazda3/ http://www.thetruthaboutcars.com/2013/09/capsule-review-2014-mazda3/#comments Tue, 24 Sep 2013 17:42:18 +0000 http://www.thetruthaboutcars.com/?p=523737 For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells […]

The post Capsule Review: 2014 Mazda3 appeared first on The Truth About Cars.

]]>
MY14 Mazda3 Sedan

For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells fewer cars than Honda does Civics. But Mazda is banking on the new Mazda3 to help them get real traction in the market place. Not only is there a new car, but a new factory in Mexico as well, which will help insulate Mazda from then yen’s penchant for yo-yo’ing, as well as any future Fukushima-like disruptions.

MY14 Mazda3 Sedan

The old Mazda3’s biggest flaw was its looks. Its visage was hideously unattractive, wearing the “Nagare” design language that some executive must have signed off on after a long night in Roppongi. The car you see above has a whole new look, and the result is one of the best “ugly duckling to beautiful swan” transitions in recent memory. The sedan still retains the same basic horizontal teardrop shape that plagues all modern compacts in the name of fuel efficiency, but the details were done right. It reminds me of the Lexus IS, and even the smaller wheels make the car look good, a rarity today. The hatchback looks like a CX-5 crossed with a Mitsubishi Lancer Sportback, and while I have traditionally preferred this bodystyle on previous generations, I think I have to give the aesthetic nod to the sedan.

MY2014 Mazda 3

The interior has undergone a major improvement since the last generation, but in typical Mazda fashion, there is still some corner cutting evident here. There was no evidence of Cherokee-esque fit and finish issues, but some of the supplied parts were subpar. Namely, the headliner it the definition of nasty. It feels like it was made out of egg cartons, and crunches when pressed with one’s fingers. Your college drinking buddy may not notice, but it stood out to us as a notably cheap spot on an otherwise nicely finished interior. Higher trim models have a pseudo-heads up display that flips up from the top of the gauge cluster (above), capable of displaying one’s speed, navigation turns and other features. It seems redundant given the voice prompts from the navigation and the basic ability to glance at the speedometer, and to top it off, it looks like it was stolen from a Nerf gun and is prone to breaking off with even the slightest disturbance.

MY14 Mazda3 Sedan

Most functions related to the entertainment system are handled by the new MazdaConnect system, which replaces the Atari-esque system used in the new Mazda6 with a fresh, modern looking interface. Of course, it’s all displayed on a 7 inch screen that looks like an off-brand Made In China Android tablet that’s been glued to the top of the dashboard, which saps some of the premium feel out of the cabin.

MY14 Mazda3 Sedan

MazdaConnect is controlled by an iDrive-like knob and is relatively easy to use, but has some annoying quirks. Looking for a satellite radio station, for example, is highly frustrating, if not distracting. Once you’ve selected a station, you can’t change the station unless you manually go back through the menus and select a new one. Scrolling through is not an option, and the steering wheel controls only allow you to move through presets, rather than the entire band. It is more distracting than texting and drive. The volume knob has also been placed next to the MazdaConnect wheel on the center console – an intuitive location but highly unconventional and one that takes some getting used to, since every other car on earth has it placed  in its traditional spot on the center stack.

In return for these annoyances, the Mazda3 delivers one of the best driving experiences money can buy. Other compacts, like the Dodge Dart, the Ford Focus and Hyundai Elantra GT are “good” to drive, but the Mazda3 is in another class, closer to the BMWs of a past era than anything else in the segment. The dynamics of the car will be instantly familiar to anyone who has driven a Mazda6 or CX-5, but even sharper. The heaviest Mazda3 is about 170 lbs lighter than the lightest Mazda6 (3172 lbs), with base versions coming in at around 2800 lbs. In today’s car market, this is fairly svelte, and it translates into a rewarding drive. There is very little body roll, while the suspension is composed over rough pavement. The steering is sharp, direct and nicely weighted. Mazda engineer Dave Coleman told us that his target was his LeMons car, which uses a manual Miata steering rack. It’s tough to compare a contemporary electric power steering system with a 25 year old Miata unit, but certain things, like the high degree of caster dialed in to make it self-center quicker, will be familiar to anyone who ever owned a Miata and tinkered with the alignment settings. There is a level of engagement with the Mazda3 that is absent in every other car in this class. It’s not a merely A-B commuting tool, but a car that encourages you to drive as if you really cared about having fun behind the wheel. It’s a difficult quality to find in any car nowadays, let alone a C-segment economy car.

MY2014 Mazda 3

Two powerplants are offered, though only the base 2.0L Skyactiv engine will offer a 6-speed manual alongside a 6-speed automatic. The bigger 2.5L engine offers more horsepower (184 versus 155) and more torque (185 lb-ft versus 150 lb-ft), and feels a lot gutsier on the open road, though in true Mazda fashion, the engines aren’t particularly brimming with character like the better Honda twin-cams. Then again, a naturally aspirated motor is becoming a rarity in new cars, and fuel economy is the chief order of the day. In this aspect, Mazda does not disappoint. Our 2.5L hatchback, with Mazda’s capacitor-based i-Eloop regenerative braking system, is good for 29 mpg in town and 40 mpg highway. Neither motor is particularly stirring, emitting rather muted grunts and groans. Just like the pre-NC Miatas, the chassis is the jewel of the package here, but at least the Skyactiv motors are tuned for economy and efficiency, unlike the thristy boat anchor of a 1.8L engine fitted to most early Miatas.

Where the 2.0L feels just a bit strained (particularly when merging or passing on highways), the 2.5L is always ready with adequate grunt, and the 6-speed Skyactiv automatic is even better than the excellent manual. It feels more like a dual clutch gearbox than a conventional automatic, in part because the torque converter isn’t even used past 5 mph. In spirited driving, the automatic will hold gears until redline and match revs when the paddles are used to manually change gear. Mazda has been coy about whether the 2.5L will actually get a manual, stating that only the automatic will be available “at launch”. Perhaps this leaves the door open to the possibility of a manual in the future. The i-Eloop system is as transparent as its name is silly. The only way we knew it was working was when a display screen showed it re-capturing energy under braking. If only Mazda’s marketing department could come up with such clever monikers.

For all the complaints about the anesthetized nature of modern cars, here we have a vehicle that brings a truly engaging driving experience to the masses at a price-point accessible to most new car buyers. Despite a couple of cut corners here and there, the car’s big flaws, namely its exterior styling, spartan interior and poor fuel economy in the larger engine variants, have all been remedied beyond mere correction. It may not be the choice for your grandmother, or anyone looking for a simple, dead-nuts reliable appliance, but the new car is a significant leap forward, and the only choice in the segment for anyone interested in spirited driving. And finally a candidate for best in segment.

Mazda provided airfare, accommodations and meals for this press drive

 

The post Capsule Review: 2014 Mazda3 appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2013/09/capsule-review-2014-mazda3/feed/ 195
British Mag Gets 2014 Mazda3 Photos http://www.thetruthaboutcars.com/2012/10/british-mag-gets-2014-mazda3-photos/ http://www.thetruthaboutcars.com/2012/10/british-mag-gets-2014-mazda3-photos/#comments Thu, 18 Oct 2012 14:31:21 +0000 http://www.thetruthaboutcars.com/?p=464150 British magazine AutoExpress managed to get its hands on leaked pictures of the 2014 Mazda3. According to the magazine “Print-outs of these pictures were delivered to the Auto Express office in an unmarked envelope, and we’ve scanned them so you can take a look. Mazda UK’s official line is that these are digital renderings, drawn up […]

The post British Mag Gets 2014 Mazda3 Photos appeared first on The Truth About Cars.

]]>

British magazine AutoExpress managed to get its hands on leaked pictures of the 2014 Mazda3.

According to the magazine

“Print-outs of these pictures were delivered to the Auto Express office in an unmarked envelope, and we’ve scanned them so you can take a look.

Mazda UK’s official line is that these are digital renderings, drawn up to show how the Kodo design language translates to new models, rather than a real car. Even so, they’ve been sketched by Mazda’s designers and give us a clear idea of how the next 3 will shape up.”

We couldn’t be happier to see the current Nagare styling language done away with. The gaping open mouth and flame surfacing on certain models was nothing short of an eyesore.

Zemanta Related Posts Thumbnail mazda-3-front-static. Photo courtesy AutoExpress mazda-3-hatch-profile. Photo courtesy Auto Express. mazda-3-rear-static. Photo courtesy Auto Express. mazda-3-saloon-profile. Photo courtesy Auto Express.

The post British Mag Gets 2014 Mazda3 Photos appeared first on The Truth About Cars.

]]>
http://www.thetruthaboutcars.com/2012/10/british-mag-gets-2014-mazda3-photos/feed/ 33