When I see those December car commercials with big red ribbons tied onto cars’ roofs, I’m skeptical that anyone would spend that much money on a Christmas present. However, looking over just how quickly the special edition luxury cars that retailer Neiman-Marcus has put in their Christmas Book for the last 17 years have usually sold out, often in a matter of minutes, it’s clear that some well-heeled folks do indeed enjoy buying cars as gifts for others or for themselves. Last year’s Neiman Marcus Christmas car was the 2013 McLaren MP4-12C Spider and NM’s allotment of a dozen McLarens sold out in less than two hours. This year the Texas based retailer is selling 10 special edition 2014 Aston Martin Vanquish Volantes at $344,500 each. It appears that Saks Fifth Avenue has been looking over those same sales figures and has decided to get into the Christmas car market with a limited run of 100 2014 Cadillac ELR Saks Fifth Avenue Special Editions priced at $89,500. Available exclusively through the Saks Holiday Catalog, the Saks edition of Cadillac’s extended range EV based on the Chevy Volt costs about the MSRP of a new Mitsubishi Mirage more than a standard ’14 ELR, ~$13,500. (Read More…)
Tag: 2014 Cadillac ELR
Uwe Ellinghaus, recently hired to be Cadillac’s first chief marketing officer, says that the luxury marque has done a good job bringing quality cars to the market but that it hasn’t done as effective a job on strengthening Cadillac’s overall brand identity. Ellinghaus told the Automotive News, ”There’s already a good start with all of the awards and praise of Cadillac quality, but this won’t be sufficient to win customers over. If you don’t find the brand relevant, you won’t even go into the dealership.”
Ellinghaus wants to use Cadillac’s distinctive “art & science” vehicle design to sharpen overall brand identity. It’s his opinion that in the recent past Cadillac marketing has been too focused on specific products and not on the Cadillac brand. (Read More…)
TTAC writers will stoop to any trick to get access to cars. This may be my last post at TTAC because I bribed my way into the ELR and may be removed for ethics violations (a Diet Pepsi was involved.) Fresh off its début in Detroit the ELR may be old news, but since none of the TTAC staff had seen one in the metal, I knew my duty.