By on April 18, 2013

I do a lot of traveling (to such exotic places as Kershaw, South Carolina and South Haven, Michigan) in my travels with the 24 Hours of LeMons, which means I have plenty of dead time in airports to contemplate puzzling car ads. The Economist is the best possible magazine to have on hand when you get hit by a six-hour weather delay at George Bush International, because of its incredible bang-for-buck density. It’s clear that marketing flacks take the Economist‘s word for it when they talk about readership demographics, because the split between self-proclaimed readership (powerful and influential globe-trotting executives) and actual readership (geeked-out history/politics junkies with unkempt beards and Dead Kennedys T-shirts) makes for some entertaining car advertisements. Here’s one for the ’13 Lincoln MKZ, which attempts to woo the 72-year-old owner of a 6-store dry-cleaning chain into feeling that the purchase of an MKZ will transform him into a focus-group-perfect 42-year-old entrepreneur. Let’s take a closer look at what Lincoln’s marketers picture as the idealized MKZ buyer. (Read More…)

Recent Comments

  • Re: Ace of Base: 2017 Volkswagen Golf S

    sportyaccordy - Not much of it. It’s way behind the hydraulic system in my Civic and even behind the EPS in my wife’s ~10 yr old Rabbit. Reminds me a lot of...
  • Re: Ace of Base: 2017 Volkswagen Golf S

    cgjeep - As a lover of cars you are thinking about this the wrong way. If you buy a Honda you only get to drive a Honda for 5-10 years. But if you buy a VW you get to...
  • Re: No Fixed Abode: Dealers Gone Wild!

    duffman13 - With all of the credit reporting/monitoring/score stuff you see advertised right now, I’m surprised someone isn’t putting out numbers on expected...
  • Re: Ace of Base: 2017 Volkswagen Golf S

    JSH56 - Steering feels good to me once you get up to speed. Low speed steering is nothing like a BMW but improves at higher speeds. I’ve owned several 3 series...
  • Re: Ace of Base: 2017 Volkswagen Golf S

    cgjeep - We(wife)got a 16 wagon Limited Edition last year. I think it is the equivalent of the Wolfsburg edition this year but the Limited (panoroof, fake leather, push...
  • Re: QOTD: When Will the Crossover Call It Quits?

    Flipper35 - Our mid sized sedan has about the same interior space as our CUV but a bit less trunk room. The sedan has 100 more ponies and gets better highway...
  • Re: Ace of Base: 2017 Volkswagen Golf S

    OldManPants - “no feel, like using a video game controller” This is sounding better and better. The f*ck, I don’t want a jouncing wooden tiller...
  • Re: No Fixed Abode: Dealers Gone Wild!

    duffman13 - @DW This. This, so hard. If the average payment shopper would do a tiny bit of math beforehand, and maybe get a feel from their local bank what their likely...
  • Re: General Motors CEO Mary Barra Chosen for Trump Advisory Panel

    OldManPants - Those were frickin’ GREAT! 45 years ago…. oh.
  • Re: Ace of Base: 2017 Volkswagen Golf S

    DeadWeight - I would rather have a new Golf with the 1.8 liter TSI than a Cadillac ATS if those were my only two options. I am in no way joking or exaggerating. This...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States