TTAC’s Alex Dykes didn’t fall in love with the Dodge Dart in his initial meeting, although he did refer to it as “class competitive”. In its first half-year on these shores, the Alfa-Dodge has struggled to keep inventory levels down despite great advertising.
Ten or twenty years ago, Chrysler might have let this state of affairs continue for a year or two before adjusting the product mix and/or changing the marketing approach, but in the lean-and-mean era they don’t play that game. The Dart GT is meant to restart the model’s momentum, and it does it the old-fashioned way: with high content and reasonably aggressive pricing.
It’s the kind of mistake that only a blogger (said with a contemptuous sneer) would make. The Wall Street Journal reports that
“U.S. regulators rated a new Chrysler Group LLC compact car with highway fuel-economy of 41 miles a gallon, a move that fulfills a key element of the company’s 2009 federal bailout and cleared the way earlier this year for majority owner Fiat SpA to increase its stake in the Detroit auto maker.”
They got it wrong.
Dodge has released pricing for the 2013 Dart compact sedan, and the base SE will go for $15,995. The most expensive R/T model will top out at $22,495.
What don’t you know about the Dart? I will tell you something: it is spacious inside. The rear seat is no-kidding suitable for full-sized adults In fact, it’s quite nice to sit in, front and back. Click the jump for some comments from Speed:Sport:Life’s Byron Hurd: