By on September 23, 2011

How many people would rather have a Volkswagen than a Mercedes? The first-generation Volkswagen Touareg, introduced as a 2004 model, was the product of two unusual events. First, CEO Ferdinand Piech took the brand upmarket (and then some) to challenge Mercedes-Benz—so what if that was Audi’s job. Second, Mercedes, which previously had all but ignored the specific needs of the American market, jumped on the SUV gravy train. So, like BMW, Volkswagen (and Porsche, but that’s next) had to have one, too. Add in some newbie cluelessness concerning how the vehicle would typically be used, and the original Touareg became a luxuriously-outfitted, hyper-complex, 5,000-plus-pound, air-suspended, off-road-capable chunk of a truck with a price tag to match. In subsequent years, VW abandoned its assault on Stuttgart and perhaps learned a thing or two about the SUV market. But would you know it from the redesigned 2011 Touareg? (Read More…)

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