By on February 8, 2011

Imagine, for a moment, you are a plant. Well, not just any plant. You are Robert Plant, and everywhere you go, people want you to sing “Stairway to Heaven”. I’d rather not, you tell them. Never liked that one much, to be honest. We’ve a much better song that I’d much rather sing. Called ‘Kashmir’, dontcha know. Much better, that one. For years, you refuse to perform the song. You cancel a proposed Led Zeppelin reunion because the promotion company insists, positively insists, that you play “Stairway”. You’d rather play “Kashmir”. And since you don’t really need the money, that’s the end of it.

I suspect the people who run Ford can sympathize a bit with Mr. Plant. Their “Stairway” is a four-door SUV called the Explorer. You might have heard of it. Sold a bunch, that Explorer, even though it was always kind of a hokey tune, a Ranger truck with a cap and a couple rows of plastic-leather seats, perched sky-high on underinflated Firestones.

The Explorer was never a truly outstanding answer to the family-wagon question, so a couple years back Ford created the Flex, which is an outstanding answer. It should have made the Explorer obsolete, but there were two problems. It wasn’t really an SUV, and it wasn’t an Explorer. And since Ford, unlike Zeppelin’s Golden God, needs the money…

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By on July 26, 2010

One week ago, I was given a “sneak peek” of the new Explorer at Ford’s Product Development Center in Dearborn. I learned then what you all probably know by now: The new Explorer is a D3-platform vehicle, offering reasonably spacious seven-seat packaging, the myFordTouch in-car entertainment system, a twin-LCD dashboard, and a 237-horsepower turbo four as the base engine.

In other words, it’s a car, just like the Honda Pilot is a car and the Toyota Highlander is a car.

(Read More…)

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