By on August 23, 2010

Okay, everybody, take out your old Waitresses or Bouncing Souls songbooks, and sing along with me:

I know what girls like
I know what chicks want
I know what girls like
Girls like
…the Ford Edge.

Ford’s rolled 400,000 Edges out the door since the model was introduced five years ago. For reasons I cannot understand, it completely obliterated the Flex and the Freestyle/Taurus X at dealerships, outselling them combined by a factor of two or three in most months. Half of the Edges sold are registered to women, which likely means that far more than half of them were selected by, and are driven by, women. According to Ford, among buyers in this segment, “styling” ranks as the #5 reason to buy a vehicle, but Edge buyers rank “styling” as the number one reason they chose one.

So here’s the new one. Ford has made a solid effort to address the Edge’s shortcomings. It has more power, less weight (in some models), better brakes, and a much higher-quality interior. The dynamic package is significantly improved, and I had the chance to test that in a literally life-threatening situation, as we’ll see below. None of this will matter too much to the Coach-bag set, however. They’ll be blown-away by the new “myFord Touch” system… and if you care at all about the state of in-car electronics, you will be, too.
(Read More…)

By on February 10, 2010

As our recent compact-ish CUV sales snapshot shows, Ford’s Edge has been losing its edge with consumers. And not to better looking cars with better ideas and more talent, but to its older brand-mate, the Escape. In order to keep up with its country cousin, the Edge has been updated for 2011, to offer a more contemporary corporate look, new powertrains and more. Where once only a 3.5 liter V6 (285 hp) was available, a more powerful 3.7 (305 hp) and the first US application of the EcoBoost 2.0 turbo four-cylinder (no stats released yet) are now optional. Where once the “Sport” trim was barely distinguishable, it now gets 22-inch rims and a blacked-out grille. And where standard models once sported ridiculously cheesy chrome grilles, the new 2011 Ford Edge now has an updated, yet equally giant and cheesy chrome grille. Because you can’t win them all.

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