By on January 25, 2013

Sergio and 1.4L Turbo MultiAir in better times at Dundee. Chrysler Photo

The latest sign that the product planners and marketers at Fiat and Chrysler have muffed the launch of the Dodge Dart is the announcement that their Dundee, Michigan engine plant that builds the Dart’s turbocharged 1.4 liter Multiair FIRE engine has fired or reassigned 58 employees and is eliminating a second shift. The shift reduction follows remarks at the 2013 NAIAS media preview by Fiat boss Sergio Marchionne blaming poor Dart sales on the powertrain offerings. “The powertrain solutions we made available to that car, in today’s world, in hindsight, were not the ideal solution,” Mr. Marchionne said. Consumers have been disappointed in sluggish performance of the Dart.  TTAC reviewer Michael Karesh said that 1.4 L turbo motor was “soft south of 3,000 rpm”.

(Read More…)

Recent Comments

  • EX35: My EX has been a great car (aside from an annoying slight steering vibration that I can’t get rid of)....
  • Corey Lewis: I’d just swap out a unit from an old Oldsmobile or something suitably similar. I knew you’d...
  • dal20402: Maybe the bumpkins at the local small-town Ferrari dealership could service the engine. (For the rest, yer...
  • BobNelson: There are a ton of technology standards that we use every day, from Bluetooth to HTML. Both hardware and...
  • gtemnykh: I’d prefer to reward the manufacturer moving in the direction of localizing and committing to more...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States