Electric automaker Tesla Motors has collected more than 400,000 deposits from customers for its 2018 Model 3 sedan, despite having little more than rough renderings of the car to show prospects. This is a remarkable achievement that speaks to its groundbreaking products and the cult-like following of Tesla CEO Elon Musk.
People standing in line to put down deposits and then be willing to wait for a hot car is not without precedent. I sold Honda automobiles during the 1980s and the similarities to today’s Teslamania is striking.
Memo to Musk: If you can indeed increase your production five-fold in two years, I am sure you will move 400,000 Model 3s, but most of them won’t go to today’s deposit holders.
Allow me to explain. The scene was Benson Honda in San Antonio. The year was 1984 … (Read More…)
Back in the middle 1980s, demand for the Honda Accord was so strong that American Honda execs grew fat on kickbacks from dealers desperate for inventory and buyers — especially in Honda-crazed California — and you weren’t going to get a new one for list price. Once Accord production started in Ohio, the second-gen 1982-1985 cars were everywhere on the West Coast, in such numbers that you just stopped noticing them.
Then, seemingly overnight, they were gone.
After a decade or three, the head gasket blew, or the interior got intolerably nasty, or the car couldn’t pass a smog check, or the 11th owner had one too many Tricky Dicky Screwdrivers and crunched into the San Mateo Bridge toll plaza.
They’re rare in junkyards now, so I shot this red ’84 when I spotted it in a San Francisco Bay Area yard last winter. (Read More…)
Back in the “good ol’ days” at Jalopnik, Davey Johnson, Jonny Lieberman, and I would spend our days searching for examples of homemade El Camino-ized cartrucks. It sort of peaked in early ’07, when we found the Starionmino, but it’s taken until now for me to find a genuine El Accordamino live and in-person, parked just a block from my house. (Read More…)