Comments on: Steal this SUV; Ford of Canada Pulls Ad

By: The Comedian

The Comedian — Mon, 21 Jan 2008 03:54:58 +0000

Drive it like it’s on under-inflated Firestones.

By: Kman

Kman — Sun, 20 Jan 2008 22:09:53 +0000

Drive it like it’s a Honda.

By: FromBrazil

FromBrazil — Sun, 20 Jan 2008 16:50:13 +0000

Funny thing is that maybe 2 yrs back gov agencies forced Fiat to pull an add back, too. In it, a guy walks out of prison and as he turns the corner he sees the new Fiat car. His eyes shine, the curtain drops, company logos appear and you draw your own conclusion. Pretty funny and good at stressing just how highly desirable the car was. Anyhow, we have the nanny government pull it. Jeez, I saw a commercial and I’m gonna steal a car. I guess though we deserve the governments we get.

By: gdudds03

gdudds03 — Sun, 20 Jan 2008 15:34:29 +0000

How bout:

Drive it like her dad’s on the porch, waiting with a gun….

Drive it like you borrowed it from your yuppie brother-in-law…

By: AuricTech

AuricTech — Sun, 20 Jan 2008 14:45:35 +0000

Drive it like you rented it

I think Chrysler has already trademarked that slogan….

By: SexCpotatoes

SexCpotatoes — Sun, 20 Jan 2008 11:11:28 +0000

Drive it like O.J. Simpson

Drive it like it’s the end of the world.

Drive it like a suppository.

Drive it like you’re paparazzi.

Drive it like you’ve got bodies in the trunk.

Drive it like you’re Speed Racer.

Drive it like Evel Kinevil.

Drive it like you overdosed on viagra.

Drive it like it’s stick shift.

Drive it like Dragons are chasing it: http://jalopnik.com/cars/ewww/dragons-having-sex-with-cars-306619.php

Drive it like you mean it.

Drive it like Tiger Woods.

Drive it like Happy Gilmore.

Drive it like Stunt Man Mike.

Drive it like you want to kill your tires.

Drive it like you’re invincible.

Drive it like your brakes gave out.

Drive it like you’re blind.

Drive it like Bullitt.

Drive it like an Autojournalist.

Okay, I’m done for now…

By: Lightnup

Lightnup — Sun, 20 Jan 2008 04:22:02 +0000

Drive it like you’re not on your frigging cell phone or programming your nav screen, please!

By: y2kdcar

y2kdcar — Sun, 20 Jan 2008 02:28:53 +0000

Gentle Ted:
One thing on Ford ads here in Canada is that they always claim that Ford is built here in Canada or in this case the Province of Manitoba, only place they build some Fords is in Oakville Ontario and very few of them too, the truth in advertising eh!

Ford actually operates two assembly plants in Canada. Oakville is the only plant that assembles the Edge and MKX, so I wouldn’t say that its output is “very few” vehicles. The second assembly plant, at St. Thomas, Ontario, builds the Crown Vic, Grand Marquis and Town Car. Ford also builds engines in Windsor.

By: David Holzman

David Holzman — Sun, 20 Jan 2008 01:59:43 +0000

I definitely want to get one of those “built for life in Manitoba” stickers.

By: Austin Greene

Austin Greene — Sun, 20 Jan 2008 01:55:31 +0000

BTW I grew up in Winnipeg Manitoba, a wonderful land-locked place that seems to suffer repeated biblical plagues from bug infestations, floods, oppressive heat and temperatures down to absolute zero. Believe me, if any car will start after sitting frozen in a snow bank for two days – that’s all it needs to qualify as built for life in Winnipeg Manitoba.

By: Austin Greene

Austin Greene — Sun, 20 Jan 2008 01:49:08 +0000

Drive it like your wife drives it when you’re at work!

By: Lightnup

Lightnup — Sat, 19 Jan 2008 23:58:40 +0000

Drive it like you still have 58 payments to go.

By: NICKNICK

NICKNICK — Sat, 19 Jan 2008 22:24:32 +0000

alternatively: drive it like you aren’t afraid it’s going to burn your house down when you park it in the garage for the night.

By: NICKNICK

NICKNICK — Sat, 19 Jan 2008 22:23:57 +0000

Drive it like a nancypants busybody

By: SunnyvaleCA

SunnyvaleCA — Sat, 19 Jan 2008 21:14:46 +0000

The two signs are unrelated: their text colors are different, the text is of different size and font, and they are not placed together into any sort of cohesive single element. Therefore, I would interpret the two as independent messages as follows…

Drive it like you stole it: drive in a manner needed to evade police capture (i.e.: recklessly and dangerously).

Made for life in Manitoba: designed for that city’s specific needs (whatever that means).

By: storminvormin

storminvormin — Sat, 19 Jan 2008 20:40:27 +0000

Gentle Ted: The problem with that slogan is its ambiguity. When I saw it, I thought the same thing as you (WTF!?). They mean that it is ‘constructed for ones daily grind in Manitoba’ as opposed to; ‘contructed to last a lifetime (10 years/150000 miles?), made in Manitoba’.

By: raast

raast — Sat, 19 Jan 2008 20:16:55 +0000

I figure the sticker should read
“Drive It For As Long As It Works”.
Please feel free to draw your own conclusions…

By: Gentle Ted

Gentle Ted — Sat, 19 Jan 2008 19:45:19 +0000

One thing on Ford ads here in Canada is that they always claim that Ford is built here in Canada or in this case the Province of Manitoba, only place they build some Fords is in Oakville Ontario and very few of them too, the truth in advertising eh!

By: carguy

carguy — Sat, 19 Jan 2008 17:36:49 +0000

Drive it like you don’t care about gas prices.

By: mistercopacetic

mistercopacetic — Sat, 19 Jan 2008 17:26:44 +0000

Drive it like you weren’t afraid of rollovers.

Drive it like you were late for curfew.

Drive it like you can’t go back to prison.

By: durailer

durailer — Sat, 19 Jan 2008 16:41:24 +0000

Doesn’t help that the City of Winnipeg, Manitoba’s capital, is also Canada’s car-theft capital. For that reason, the entire province has Canada’s worst auto-theft record.

So yeah, not exactly a bright campaign on Ford’s part.

By: jaje

jaje — Sat, 19 Jan 2008 15:51:11 +0000

If more people stole Fords from the lot – does that mean higher sales? Brilliant!

By: UnclePete

UnclePete — Sat, 19 Jan 2008 15:27:58 +0000

Drive it ’till the wheels fall off.

(Which will be right after the warranty expires)

By: The Comedian

The Comedian — Sat, 19 Jan 2008 15:09:18 +0000

Drive it like you leased it.