Comments on: Scion Ad Just a Little Bizarre

By: njoneer (of GM)

njoneer (of GM) — Wed, 10 Sep 2008 18:24:41 +0000

“Let’s all be individuals together!”

By: JuniorMint

JuniorMint — Tue, 09 Sep 2008 06:01:08 +0000

Not to defend this ludicrous ad campaign, but I have customized the living hell out of my ‘05 xB…I can virtually guarantee that, with no warning or preparation, any one of my coworkers could pick my car out of a lot full of black xB’s that all started out the same. There’s a hell of a lot more you can do than the average fartcan.

…though, that’s an ORIGINAL xB. I’ve only seen two Gen 2’s – ever – that are modded in anyway. How Scion can continue to whore out the Gen 1 xB as the cornerstone of their ad campaign after senselessly discontinuing it is a mystery of GM-like proportions.

By: SexCpotatoes

SexCpotatoes — Mon, 08 Sep 2008 21:38:40 +0000

I want to be different!

I want to be unique!

I want to be…

…just like everybody else!

By: davey49

davey49 — Mon, 08 Sep 2008 19:17:42 +0000

geezers are better customers

By: Detroit-Iron

Detroit-Iron — Mon, 08 Sep 2008 17:03:42 +0000

@96M

You beat me to it. Old folk love that upright seating position.

By: Usta Bee

Usta Bee — Mon, 08 Sep 2008 16:03:37 +0000

” Or, to quote former Scion exec and current Lexus exec Brian Bolain, “If we could relaunch Scion, I wouldn’t ever have called it a youth brand, because it’s a kiss of death.””

They HAD to call Scion a youth brand because eveything they sold under the Toyota brand (except the Celica/Supra) were geezer-cars. It’s like Buick trying to freshen up it’s image with the Grand National. I mostly only ever see geezers driving around in the xA and xB, and teenaged kids driving the Celica-wannabee Tc.

The whole Scion thing was a marketing ploy to get younger buyers interested in starting out with the brand, and moving up through the Toyata and Lexus brands later on in life. Sounds kinda like GM’s marketing strategy for it’s brands doesn’t it ?.

By: gamper

gamper — Mon, 08 Sep 2008 15:32:48 +0000

The TC seems to be the only current model to be a youth favorite. I dont think I have ever seen anyone young behind the wheel of the new xB, xD, quite the opposite in fact, whereas it seems like all the Tc drivers are 18 or younger.

I realize that these are not exactly scientific observations, just my two cents.

Oh, and I have seen the ad. LAAAAAAAAME!!!!!!!! What’s the message here? “Be rebellious in conformist sort of way?”

By: SherbornSean

SherbornSean — Mon, 08 Sep 2008 15:20:29 +0000

It’s still lipstick on a…

Toyota.

By: 1996MEdition

1996MEdition — Mon, 08 Sep 2008 14:57:52 +0000

Maybe if they put a senior citizen in the driver’s seat it would be more realistic…and funny