By Jonny Lieberman on March 10, 2008

54700-zc-rr.jpgSorry dude, but all 200+ examples of the forthcoming Roller Coupe already have buyers. Pretty nifty when you consider the $400,000 Phantom two-door isn't even at dealers yet. Hell, us auto journo slobs haven't gotten our greasy mitts on the dang things either. Equally flabbergasting, according to Motor Authority the Phantom Drophead Coupe is sold out through the middle of 2009. And they've already moved 250 of those teakwood-decked convertibles. CEO Ian Robinson also wants you to know that two-thirds of the Phantom Coupe's customers are newbies to the ultra-high end car market. Rolls-Royce is therefore poised to smash last year's sales record of 1,010 units sold. How can we account for such growth? Well, either the rich are getting that much richer, or Rolls is building a highly desirable product that consumers in their target demographic actually aspire to. We're thinking a little from column A, a little from column B. We're also dumping all our Maybach stock, post haste.

5 Comments on “Rolls-Royce Phantom Coupe Sold Out For 2008...”


  • john tacchetti
    frontline

    I believe RR comes up with a # of units they feel will easily sell. They hit that number quickly with orders and then say we are sold out. I don’t think it would be a problem to make 1 more or 2 or 3.

  • Nicholas Ross
    NickR

    I still think it looks like the main ‘character’ in that god awful 70s flick ‘The Car’.

  • the rich get richer, the poor get poorer.

    the only solution is the violent overthrow of the bourgeoisie capitalist pigs by the proletariat and redistribution of the sources of production to the working man.

  • John

    “”the only solution is the violent overthrow of the bourgeoisie capitalist pigs by the proletariat and redistribution of the sources of production to the working man.”"

    Thereby letting the cycle start anew…

    WRT Rolls Royces: Can’t imagine why new money (or old, for that matter) would sign up for this caricature of wealth. It’s right up there with cigarette holders.

  • Sherman Lin

    There is a certain market demographic that wants other people to know they have money. Rolls has it nailed. For those people a Maybach won’t cut it. What good is it to flaunt it if commoners don’t know that a Maybach is ultra expensive.


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