While it seems perfectly natural to assume that clicks on cars reveal trends down at the showroom, I'm not entirely convinced. For example, Autoblog's post on GayWheels top ten researched vehicles would have you believe that a large number of Dodge Caliber buyers are that way inclined. So when the National Automobile Dealers Association (NADA) put out a press release claiming "interest in motorcycles increases as commuters seek two-wheel alternatives" based on their website's traffic, I was interested to see if they mentioned any "real world" impact. To their credit, they did, right from the git-go. "Motorcycle buying interest at NADAguides.com increased 48 percent in March 2008 compared to March 2007, even though sales of motorcycles were down over seven percent at the end of 2007, with NADAguides.com estimating sluggish sales so far this year." And yet, motorcycle ed Lenny Sims is ready to climb out on that limb. "We believe the current state of the economy, coupled with recent summer fuel price predictions, has caused consumer mindset about motorcycles to shift. In our opinion, motorcycles have become attractive options as primary vehicles for daily drivers — due to their fuel efficiency — and are no longer considered just a luxury, 'secondary-vehicle' purchase." Your take?
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