Comments on: Question of the Day: Which Ad Campaign is the Most Out of Touch? http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/ The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 22 Nov 2009 11:17:20 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: mantraman http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-2/#comment-426881 mantraman Thu, 15 May 2008 21:59:03 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-426881 <em>Cicero : I’m just trying to figure out what makes a car appeal to lesbians</em> Just look at the front end of the old B9 Tribeca before they restyled it Cicero :

I’m just trying to figure out what makes a car appeal to lesbians

Just look at the front end of the old B9 Tribeca before they restyled it

]]> By: cretinx http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-426632 cretinx Thu, 15 May 2008 20:16:12 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-426632 Chevrolet an American Revolution? more like revoltingly American. Chevrolet

an American Revolution?

more like revoltingly American.

]]> By: poltergeist http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-426321 poltergeist Thu, 15 May 2008 15:00:33 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-426321 Gotta add Chevy's latest "fuel efficiency" ads. Let's see the tiny crappy little Aveo gets 34 MPG!!! Wow that's impressive. Not to mention the "class leading" Cobalt "special M/T only" XFE that gets the same Highway MPG as every A/T Civic on the lot. "Class leading" my ass....more like "class-almost-leading....kinda." Gotta add Chevy’s latest “fuel efficiency” ads. Let’s see the tiny crappy little Aveo gets 34 MPG!!! Wow that’s impressive. Not to mention the “class leading” Cobalt “special M/T only” XFE that gets the same Highway MPG as every A/T Civic on the lot. “Class leading” my ass….more like “class-almost-leading….kinda.”

]]> By: Opus http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-426241 Opus Thu, 15 May 2008 14:30:38 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-426241 @sean362880 <em>"I burst out laughing when I saw the new Toyota Sienna ad, shot in black and white, with the half clothed girl seductively touching the minivan on a beach. As if sex is the way to sell a minivan!"</em> Actually, (the result of) sex has sold almost all of the minivans ever made! @sean362880

“I burst out laughing when I saw the new Toyota Sienna ad, shot in black and white, with the half clothed girl seductively touching the minivan on a beach. As if sex is the way to sell a minivan!”

Actually, (the result of) sex has sold almost all of the minivans ever made!

]]> By: DrBrian http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425912 DrBrian Thu, 15 May 2008 12:57:04 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425912 how has no one mentioned the Jimmy Neutron Chrysler Voyager advert yet? how has no one mentioned the Jimmy Neutron Chrysler Voyager advert yet?

]]> By: shaker http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425842 shaker Thu, 15 May 2008 12:28:30 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425842 <em>I’m just trying to figure out what makes a car appeal to lesbians</em> The one most likely to match a flannel shirt? Yes, the Hyundai ads with the financial gurus is fairly condescending and irritating... But the VW ad of the guy (who presumably just bought the Jetta on the showroom floor) using the panic button on the fob to scare away a couple of potential buyers away from "his" car is just irritating as hell (and has awoken me from a Saturday nap more than once). I’m just trying to figure out what makes a car appeal to lesbians

The one most likely to match a flannel shirt?

Yes, the Hyundai ads with the financial gurus is fairly condescending and irritating…

But the VW ad of the guy (who presumably just bought the Jetta on the showroom floor) using the panic button on the fob to scare away a couple of potential buyers away from “his” car is just irritating as hell (and has awoken me from a Saturday nap more than once).

]]> By: dmosbach http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425731 dmosbach Thu, 15 May 2008 04:42:32 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425731 <em>Cicero : May 14th, 2008 at 1:30 pm I’m just trying to figure out what makes a car appeal to lesbians</em> Here in Seattle - We have a lot of lesbians - and a great number of them can be seen any given day in a Subaru Wagon. BTW, they may have to change their 'designation' soon: http://edition.cnn.com/2008/WORLD/europe/04/30/greece.lesbos.ap/index.html Talk about bad publicity and marketing!!! Cicero :
May 14th, 2008 at 1:30 pm

I’m just trying to figure out what makes a car appeal to lesbians

Here in Seattle – We have a lot of lesbians – and a great number of them can be seen any given day in a Subaru Wagon.

BTW, they may have to change their ‘designation’ soon: http://edition.cnn.com/2008/WORLD/europe/04/30/greece.lesbos.ap/index.html Talk about bad publicity and marketing!!!

]]> By: hwyhobo http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425721 hwyhobo Thu, 15 May 2008 04:19:04 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425721 It would be much easier to name good car ads than bad ones. VW's "unpimp your auto" were brilliant. They pointed to VW's simplicity and functionality. Their latest commercials (with nauseatingly stupid Asian chick asking "what's happening?") are on the opposite side of the spectrum. What aspect of their cars are they supposed to sell? That imbeciles drive them? More out of touch ads, a couple of years ago GM praising fuel economy of their trucks and SUVs. Apparently they subscribed to the idea that if you repeat something often enough, then it must be true. Looks like their audience was not as dimwitted as GM management hoped. It would be much easier to name good car ads than bad ones. VW’s “unpimp your auto” were brilliant. They pointed to VW’s simplicity and functionality. Their latest commercials (with nauseatingly stupid Asian chick asking “what’s happening?”) are on the opposite side of the spectrum. What aspect of their cars are they supposed to sell? That imbeciles drive them?

More out of touch ads, a couple of years ago GM praising fuel economy of their trucks and SUVs. Apparently they subscribed to the idea that if you repeat something often enough, then it must be true. Looks like their audience was not as dimwitted as GM management hoped.

]]> By: jurisb http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425712 jurisb Thu, 15 May 2008 04:05:48 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425712 Saturn doesn`t have an image problem. Saturn has a product problem. Saturn doesn`t have an image problem. Saturn has a product problem.( because image is based upon what the product is!) Please, retype it zillion times! Saturn doesn`t have an image problem. Saturn has a product problem.

Saturn doesn`t have an image problem. Saturn has a product problem.( because image is based upon what the product is!) Please, retype it zillion times!

]]> By: James2 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425701 James2 Thu, 15 May 2008 03:55:33 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425701 No one's mentioned the Porsche ad where, just because the Cayenne's exhaust note sounds good, it's part of the family. No one’s mentioned the Porsche ad where, just because the Cayenne’s exhaust note sounds good, it’s part of the family.

]]> By: thoots http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425672 thoots Thu, 15 May 2008 03:34:15 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425672 Worst commercial playing right now has to be the new Acura TSX one. "This is pretentious, sickening nausiating advertising luxury." Sheesh. I'd say the best continues to be the Mercury commercials. For some reason, I <b>always</b> perk up and pay attention to those. Worst commercial playing right now has to be the new Acura TSX one. “This is pretentious, sickening nausiating advertising luxury.”

Sheesh.

I’d say the best continues to be the Mercury commercials. For some reason, I always perk up and pay attention to those.

]]> By: yankinwaoz http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425662 yankinwaoz Thu, 15 May 2008 02:58:06 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425662 Out of touch? Does GM's ad for the Volt count? It is nothing but a dog licking a guys toes. WTF? I guess what they are saying is "Get a dog that will lick your feet 'cause you are going to be doing a lot of walking with your Volt". Out of touch? Does GM’s ad for the Volt count? It is nothing but a dog licking a guys toes. WTF? I guess what they are saying is “Get a dog that will lick your feet ’cause you are going to be doing a lot of walking with your Volt”.

]]> By: nino http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425542 nino Thu, 15 May 2008 01:55:00 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425542 As far as the worst ad on TV of any kind, I nominate the ad for the New York Lottery which features a band playing some of their favorite numbers. We're gonna play the ballad of 9,2,7 9......2.....7 As far as the worst ad on TV of any kind, I nominate the ad for the New York Lottery which features a band playing some of their favorite numbers.

We’re gonna play the ballad of 9,2,7

9……2…..7

]]> By: nino http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425541 nino Thu, 15 May 2008 01:52:55 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425541 I don't get the Volkswagen ad with the guy holding the chainsaw at the dealership. I don’t get the Volkswagen ad with the guy holding the chainsaw at the dealership.

]]> By: nino http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425532 nino Thu, 15 May 2008 01:51:34 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425532 One of my favorite car ads was an old Volvo ad I'd seen in Europe. It showed a stylish, sophisticated, lady driving a Volvo 740. With dramatic music playing, the ad showed the Volvo handling a rain swept curve, going around a fallen tree, and stopping to avoid an accident. Each time an ominous voice recited the litany of Volvo safety features, ABS brakes, secure handling in all weather conditions, etc., and saying how safe you were in a Volvo. The lady then parks the car, gets out, and immediately falls down a manhole. One of my favorite car ads was an old Volvo ad I’d seen in Europe. It showed a stylish, sophisticated, lady driving a Volvo 740. With dramatic music playing, the ad showed the Volvo handling a rain swept curve, going around a fallen tree, and stopping to avoid an accident. Each time an ominous voice recited the litany of Volvo safety features, ABS brakes, secure handling in all weather conditions, etc., and saying how safe you were in a Volvo.

The lady then parks the car, gets out, and immediately falls down a manhole.

]]> By: rpenna http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425441 rpenna Thu, 15 May 2008 00:49:14 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425441 I wish Ford would bring Jill Wagner over from Mercury so I could see more commercials with her in them. At least, I think it's Mercury...she's trying to sell me a car right? I wish Ford would bring Jill Wagner over from Mercury so I could see more commercials with her in them. At least, I think it’s Mercury…she’s trying to sell me a car right?

]]> By: dwford http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425412 dwford Thu, 15 May 2008 00:36:59 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425412 I have to disagree on the Honda ads. Is Honda TRYING to age their demographics? Those hippie songs and psychadelic graphics will appeal to the baby boomers - people in their 50s and 60s, but not to the the young families in their 30's that actually need the Odyssey. Same with those Led Zepplin Caddy ads. Try some songs from the 80s. In the "Banging their heads against the wall" category: Mercury with the Jill Wagner ads. THEY AREN'T WORKING PEOPLE, TRY SOMETHING ELSE! Not that they are bad ads, they showcase the cars and why to buy them, but they are not bringing young women into MY showroom. I have to disagree on the Honda ads. Is Honda TRYING to age their demographics? Those hippie songs and psychadelic graphics will appeal to the baby boomers – people in their 50s and 60s, but not to the the young families in their 30’s that actually need the Odyssey. Same with those Led Zepplin Caddy ads. Try some songs from the 80s.

In the “Banging their heads against the wall” category: Mercury with the Jill Wagner ads. THEY AREN’T WORKING PEOPLE, TRY SOMETHING ELSE! Not that they are bad ads, they showcase the cars and why to buy them, but they are not bringing young women into MY showroom.

]]> By: sashazur http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425272 sashazur Wed, 14 May 2008 20:42:22 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425272 The best car ads ever were the ones with "Joe Isuzu". The worst car ads are anything where you hear crappy electric guitar riffs while watching a car driving on an empty, just-rained-on road. The best car ads ever were the ones with “Joe Isuzu”.

The worst car ads are anything where you hear crappy electric guitar riffs while watching a car driving on an empty, just-rained-on road.

]]> By: Mj0lnir http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425242 Mj0lnir Wed, 14 May 2008 20:30:43 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425242 Airline ads. I have yet to see a single airline address the actuality of flying. It's all happy people sitting in spacious seats jetting off to exotic locals for $49.00. Where's the ad campaign explaining that you're paying $200.00 to sit in a milk crate so you can get back and forth to Boise in one day? Airline ads.

I have yet to see a single airline address the actuality of flying.

It’s all happy people sitting in spacious seats jetting off to exotic locals for $49.00.

Where’s the ad campaign explaining that you’re paying $200.00 to sit in a milk crate so you can get back and forth to Boise in one day?

]]> By: JK43123 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425211 JK43123 Wed, 14 May 2008 20:09:29 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425211 The latest Car and Driver has an ad for the new Dodge Journey...next to a picture of the vehicle is a "floor plan" of the interior made to look like a house, with den, dining room, closets, etc. I'm sure they're trying to say it has lots of room like a house, but it doesn't show the real interior layout and it's just dumb to me. John The latest Car and Driver has an ad for the new Dodge Journey…next to a picture of the vehicle is a “floor plan” of the interior made to look like a house, with den, dining room, closets, etc. I’m sure they’re trying to say it has lots of room like a house, but it doesn’t show the real interior layout and it’s just dumb to me.

John

]]> By: NeonCat93 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425152 NeonCat93 Wed, 14 May 2008 19:32:02 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425152 I don't know about out of touch, but BMW's campaign equating the X6 with actual sports cars of the past kinda tics me off. It's a five door streamlined SUV, dammit. Not a sports car. I don’t know about out of touch, but BMW’s campaign equating the X6 with actual sports cars of the past kinda tics me off.

It’s a five door streamlined SUV, dammit. Not a sports car.

]]> By: Sammy Hagar http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425151 Sammy Hagar Wed, 14 May 2008 19:30:13 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425151 About ten years ago there was a print and televion campaign featuring a black guy and his kid waiting for this Buick dealership to open, so they could go in and finally buy the dream...a Buick Century. I still think of that as the benchmark for a business not knowing it's market segment. About ten years ago there was a print and televion campaign featuring a black guy and his kid waiting for this Buick dealership to open, so they could go in and finally buy the dream…a Buick Century. I still think of that as the benchmark for a business not knowing it’s market segment.

]]> By: David Holzman http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425122 David Holzman Wed, 14 May 2008 19:20:59 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425122 <em>Cicero: I’m just trying to figure out what makes a car appeal to lesbians. PN: Simple; herd mentality - group self-identification. We all do it with our cars and other purchases.</em> I think it helps that both Subarus and lesbians are out of the mainstream. Cicero: I’m just trying to figure out what makes a car appeal to lesbians.

PN: Simple; herd mentality – group self-identification. We all do it with our cars and other purchases.

I think it helps that both Subarus and lesbians are out of the mainstream.

]]> By: Robert Schwartz http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425112 Robert Schwartz Wed, 14 May 2008 19:19:05 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425112 Lots of Subarus in Maine. Only 4WD they can afford. Lots of Subarus in Maine. Only 4WD they can afford.

]]> By: David Holzman http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/comment-page-1/#comment-425091 David Holzman Wed, 14 May 2008 19:13:47 +0000 http://www.thetruthaboutcars.com/question-of-the-day-which-ad-campaign-is-the-most-out-of-touch/#comment-425091 I think the Forester ad had promise, but they didn't do it quite right. I'm not sure exactly how they should have done it, but it should have been funnier, and probably could have been a lot funnier. The old couple staring at the end was a great touch, though. The Impreza ad is absolutely hilarious. I laughed out loud through the whole thing. I hardly ever watch TV so I haven't seen the others people talked about. I think the Forester ad had promise, but they didn’t do it quite right. I’m not sure exactly how they should have done it, but it should have been funnier, and probably could have been a lot funnier. The old couple staring at the end was a great touch, though.

The Impreza ad is absolutely hilarious. I laughed out loud through the whole thing.

I hardly ever watch TV so I haven’t seen the others people talked about.

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