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The toughest job in advertising is telling the client that they have birthed an ugly baby.
The more Porsche tries to market around the fact, the bigger the elephant in the room will become.
Hopefully, they will get to the fifth dimension fast: Truth!
“…without the portliness…”
HA!
I don’t know which was worse, the looks of the car, or the guy with ponytail and cow colored jacket at :25.
They really tried to hide the butt in that video. The spoiler was up at all times. It looks retractable, like a Boxster’s spoiler, but they were nowhere near speeds where it deploys automatically.
Crummy video.
My first impressions from the video are that the car has the front of a Hyundai Tiburon, and the rear of a Pontiac Sunfire. Ouch!
What is the source of that horrible video? Generic footage, really bad copy, smugly icky VO … was giebt’s?
Goofy looking car + Nerdy engineers with obligatory laptops = bad commercial.
squashed Cayenne
what a brand betrayal
@cretinx
I am not sure that I agree with you. I think they stayed too true to the brand (to the extent that the Porsche “face” and kind of lumpy butt are the brand).
But, for all the world, sans the totally cliche and utterly common side vents this could be the old 4-door VW 411 brought back to life.
You’d just have to stick the lump in the trunk. You know, Porsche-style.