By Jonny Lieberman
March 5, 2008
I fondly remember the last time I made the run from Vienna to Constanta, Romania. Hey, if you want the good caviar you go to the source, right? There I was snuggled into my Veyron, cruising merrily along at more than 400 k/ph dreaming of polo greens when it hit me. These seats suck! Worse, my wallet doesn't match my luggage and this claptrap's wheel locks are merely festooned with the letter B– just like all those investment bankers' Veyrons. I'm special dammit! Luckily, Bugatti knows all this. They also know that the type of bloke willing to plunk down $1.2m for a car isn't really going to think twice about dropping $2.3m. On the same car! That's why noted ascot manufacturer Hermès and designer Gabriele Pezzini have teamed-up to give the Veryron a million dollar once over. I mean, a $1.1m dollar once over. It's called the Bugatti Veyron Fbg par Hermès. Key features include bull calfskin on the seats and the dashboard, a matched wallet, paint and a radiator grill comprised of the letter H. Oh! The wheel centers are stamped with an H, too. Because you wouldn't want the peasants to think you're driving a plain old Bugatti. At least I wouldn't.
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POWERED
March 5th, 2008 at 1:07 pm
The only thing bad about this idea is that I don’t have any way to replicate it in my business.
March 5th, 2008 at 1:10 pm
bull calfskin
It isn’t the only bull thing…….
Who said the rich and “successful” were smart?
March 5th, 2008 at 1:17 pm
Pur-sang.
March 5th, 2008 at 1:26 pm
Robert Schwartz:
More expensive than a Pur Sang. Unless you go for a used Pur Sang, in which case the Fbg par Hermès is half price.
And at least a Pur Sang goes faster
March 5th, 2008 at 1:56 pm
I think we should all spare a thought for the poor people who thought they were buying exclusivity when they bought a standard Veyron – I guess they’re feeling cheap and un-exclusive, now.
March 5th, 2008 at 3:57 pm
This is great. They’re rich people, take their money anyway you can. If you can trick them into thinking it took any effort or expensive materials to steal their 1.1m you get extra credit in my book. Bull calfskin, is that better than Corinthian? Is it applied to the plastic dash with some kind of glue?
March 5th, 2008 at 4:28 pm
When they put out a Givenchy limited edition with opera windows, simulated woodgrain interior and a padded landau top, maybe I’ll be interested.
March 5th, 2008 at 4:56 pm
I bet over half of them will be sold to the Middle East and Japan.
March 5th, 2008 at 5:58 pm
Jeezum crow…
Who’d of thought the Veyron would have a “base” model to be looked down upon.
This is why the McLaren F1 will always be remembered with more reverance as the Ultimate True Supercar. The Veyron is… Impure.
March 5th, 2008 at 11:13 pm
The Hermes association might help them move a few copies to women as well. Nobody knows better than Hermes how to sell high ticket bling to the fairer sex.
March 5th, 2008 at 11:53 pm
Stuki: Any women buyin’ Caddy XLRs because of the Bulgari key fob? I don’t think so…